59club Education & Networking Event

Monday July 20, 2026

Join fellow Club Managers, Golf Professionals, and Industry Leaders for an engaging morning of education, insight, and networking at the 59club Education & Networking Event, hosted at TPC Sawgrass on Tuesday, August 11, 2026.

Attendance is complimentary for up to 2 delegates per club, with places limited and allocated on a first-come, first-served basis.

59club Featured Education Session; Customer Service & Operational Excellence – What truly separates a good club experience from a great one?

This interactive masterclass goes beyond theory, providing practical frameworks, real-world examples, and actionable strategies that Club Managers, Golf Professionals, and their teams can immediately implement.

An outstanding golfing experience extends far beyond course conditions. It is created through the consistency, intent, and quality of every interaction your members and guests have throughout their visit. Together, we’ll examine the non-negotiable service standards that distinguish the industry’s leading private clubs, resorts, and daily fee facilities, and discuss how to embed these standards into your daily operations.

Drawing on 59club’s objective mystery shopping data across Golf Operations, Food & Beverage, and Retail, we’ll highlight common service gaps, uncover overlooked upselling opportunities, and share the best practices that consistently drive higher member satisfaction, stronger team performance, and measurable commercial success.

What you’ll take away:

  • A clear understanding of the service standards that distinguish the industry’s highest-performing clubs.
  • Practical techniques to elevate member and guest satisfaction while increasing ancillary revenue opportunities.
  • Exclusive benchmarking insights from 59club’s mystery shopping data across Golf Operations, Food & Beverage, and Retail.
  • Actionable ideas that you and your team can implement immediately to enhance the customer experience and drive operational excellence.
  • The opportunity to network with industry peers, exchange ideas, and learn from clubs committed to delivering exceptional service.

Guest Speakers; We’re also delighted to be joined by three of our trusted industry partners & supporters, who will share their expertise and practical insights:

  • Bryant Shuford, PGA, Director of Partnerships – Turtleson – Every Detail Matters – How intentional experiences drive customer loyalty.
  • John Mousley – PGA Master Professional (guest of Power Tee) – How practice facilities are no longer just warm-up areas, they are classrooms, testing grounds, and first impressions all rolled into one.
  • Rachel Carter, NGCOA Senior Director of Membership: Golf Business Pulse Report – An immersion into current & future trends impacting golf facility operations.

Schedule

8:30am Registration, coffee & pastries

9:00am Spencer Brookman & Bret Garrison (59club)

10.15am Bryant Shuford (Turtleson)

11.00am Break / Networking

11.15am John Mousley (Power Tee Guest)

12:00pm Rachel Carter (NGCOA)

12:30pm Spencer Brookman & Bret Garrison (59club)

1.30pm Depart

Please feel free to share this invitation with your colleagues. (Extra places can be reserved at just $50 pp)

The sessions are open to all golf and hospitality professionals, regardless of whether their club currently works with 59club – so feel free to forward the invite to other clubs that you believe would benefit from attending.

Additional venues and dates will be announced shortly, as the roadshow travels across the United States.

We hope you’ll be able to join us for what promises to be an informative, engaging, and valuable morning.

Reserve your place today here

We look forward to welcoming you to TPC Sawgrass on August 11.

The 59club USA team

59club Launches Nationwide Education & Networking Roadshow Across the USA

Tuesday July 14, 2026

Customer Service, Operational Excellence, and Networking Events will bring industry professionals together across the country, beginning at TPC Sawgrass this August.

59club, the global leader in customer service benchmarking, mystery shopping, and performance analytics for the golf, leisure, and hospitality industries, has announced the launch of its USA Education & Networking Roadshow, a new series of events designed to bring together Club Managers, Golf Professionals, and hospitality leaders to share knowledge, inspire best practice, and strengthen industry connections.

The inaugural event is complimentary, takes place at TPC Sawgrass on Tuesday, August 11, 2026, and marks the first stop on what will become an ongoing national roadshow that will visit golf venues across the United States, delivering practical education sessions, expert guest speakers, and valuable networking opportunities.

The events are open to all golf and hospitality professionals, regardless of whether their club currently works with 59club. The series has been created to encourage the sharing of ideas, best practices, and industry knowledge across the wider golf community, providing an inclusive forum where clubs can learn from one another, build valuable connections, and collectively raise standards of service and operational excellence.

At the heart of each event is 59club’s commitment to helping clubs deliver exceptional customer experiences, while driving operational excellence and commercial performance. Delegates will gain exclusive access to benchmarking insights drawn from 59club’s extensive mystery shopping program, alongside practical strategies that can be implemented immediately across Golf Operations, Food & Beverage, Retail, and wider club operations.

The opening education session, Customer Service & Operational Excellence, will explore what truly separates good clubs from great ones, using real-world examples, proven service frameworks, and objective industry data to identify the standards and behaviors that consistently create outstanding member and guest experiences.

Each event will be supported by 59club’s valued industry partners and guest speakers, bringing together expertise from across the golf industry to share practical insights, innovative ideas, and real-world experiences. Their contributions will further enrich the educational program while creating additional opportunities for delegates to connect with leading voices and trusted suppliers shaping the future of the industry.

Mark Reed, 59club Co-Founder said:

“We’re incredibly excited to launch our USA Education & Networking Roadshow. Our ambition is to bring golf and hospitality professionals together to share ideas, learn from one another, and leave with practical strategies they can implement immediately back at their clubs. These events aren’t sales presentations, they’re about sharing best practice, global insight, and creating meaningful conversations that help raise service standards. TPC Sawgrass is the perfect venue to launch the series, and we’re looking forward to bringing the roadshow to clubs across the country in the months ahead.”

Attendance at TPC Sawgrass is complimentary for up to two delegates per club, places are limited and will be allocated on a first-come, first-served basis to ensure an engaging and interactive experience. Extra places can be reserved at just $50 per person. Additional venues and dates will be announced shortly, as the roadshow travels across the United States.

Please click here to register your attendance.

For clubs unable to attend the launch event, 59club encourages professionals to watch for future announcements, with further roadshow dates and venues coming soon to a region near them.

New Venue Announcement – Mission Resort + Club Joins 59club USA

Wednesday July 1, 2026

59club USA is thrilled to announce Mission Resort + Club as its newest partner venue, further strengthening its presence across the United States.

Owned and operated by MMI Hospitality Group, Mission Resort + Club is nestled among the rolling hills of Central Florida, and renowned for its two championship golf courses, outstanding hospitality, and commitment to delivering memorable experiences for members and guests alike. With a rich golfing heritage and a reputation for exceptional service, the resort continues to be one of Florida’s premier golf destinations.

Through this new partnership, Mission Resort + Club will utilize a comprehensive suite of 59club solutions, including Mystery Shopping, E-learning Education Platform, Member & Guest Surveys, and on-site Training.

Together, these tools will provide valuable insight into the visiting golfer experience, membership sales inquiry handling, team performance, and overall service delivery.

59clubUSA will work closely with the team to deliver customized training across golf operations and sales. The training content will be shaped by the insights and opportunities identified through the mystery shopping data, ensuring the program is tailored to the club’s specific needs and objectives.

The resulting data and development will help the resort to further elevate standards and enhance the experiences enjoyed across the property.

Dominic Buompastore, Vice President of Operations MMI Hotel Group commented on the partnership:

“At Mission Resort + Club, we are always looking for ways to enhance the experience we provide to our members and guests. Partnering with 59club gives us access to industry-leading measurement, training, and development tools that will help us better understand our performance, support our team, and continue delivering exceptional hospitality across every touchpoint of the customer journey.”

Welcoming Mission Resort + Club to the 59clubUSA network, Regional Manager Spencer Brookman added,

“We are delighted to welcome Mission Resort + Club to the 59club community. The team has a clear commitment to excellence and a genuine desire to improve the experiences they deliver. By combining Mystery Shopping, our Mentor Education Platform, Satisfaction Surveys, and Training, we look forward to providing meaningful insights and support that will help the team further strengthen service standards and create even more memorable experiences for their members and guests.”

The partnership marks an exciting new chapter for Mission Resort + Club as they continue their pursuit of service excellence, leveraging data-driven insights, employee development, and customer feedback to ensure every experience exceeds expectations.

Yocha Dehe Golf Club Partners with 59club USA

Friday June 19, 2026

59club USA is delighted to announce Yocha Dehe Golf Club, owned and operated by the Yocha Dehe Wintun Nation, located in Brooks, CA., as its newest partner venue, reinforcing the club’s commitment to delivering exceptional experiences both on and off the golf course.

Widely regarded as one of Northern California’s premier golf destinations, Yocha Dehe has earned a reputation for outstanding course conditions, first-class amenities, and a dedication to creating memorable experiences for every guest. Through this new partnership, the club will leverage 59club’s industry-leading Mystery Shopping program to measure and evaluate the customer journey across key touchpoints independently.

The program will provide Yocha Dehe with detailed insight into the experience delivered to visiting golfers, helping the team identify strengths, uncover opportunities, and benchmark performance against industry-leading standards.

In addition to mystery shopping, Yocha Dehe will work closely with 59club USA to deliver bespoke training to the entire golf operations team. The training content will be shaped by the insights and opportunities identified through the mystery shopping data, ensuring the program is tailored to the club’s specific needs and objectives.

Will Foust, Director of Golf and Hospitality at Yocha Dehe, commented on the partnership:

“At Yocha Dehe, we are committed to continually enhancing the experience we provide for our guests. Partnering with 59club allows us to gain valuable, objective insight into our customer journey and use that feedback to support the ongoing development of our team. We are excited to see the results and use them to strengthen further the exceptional experience for which the club is known.”

Welcoming Yocha Dehe to the 59clubUSA network, Bret Garrison, Director of Operations added:

“We are delighted to begin working with Yocha Dehe. The team has demonstrated a strong commitment to continuous improvement and understands the value of measuring the guest experience from the customer’s perspective. By combining Golf Visitor Experience Mystery Shopping with a tailored Staff Training program, we look forward to helping the team turn insight into action and build upon the outstanding reputation they have already established.”

The partnership marks an exciting step forward for Yocha Dehe Golf Club as it continues to invest in service excellence, using independent performance measurement and targeted team development to ensure every guest experience is exceptional.

59club USA Announces New Partnership with Western Golf Properties

Friday June 5, 2026

59club USA is delighted to welcome Western Golf Properties as its newest multi-property partner, supporting the group in analyzing and enhancing the experience delivered to members and guests across its portfolio of managed properties, including: Alta Vista Country Club; Ashwood Golf Course; Birch Hills Golf Course; Brea Creek Golf Course; Camarillo Springs Golf Course; Cottonwood Golf Club; San Ramon Golf Club; The Legacy Golf Club; The Revere Golf Club and Yucaipa Valley Golf Club.

Recognized for managing a collection of leading golf facilities in California and Nevada, Western Golf Properties has partnered with 59club USA to implement its Golf Visitor Experience (GVE) mystery shopping audits across the portfolio. The program is designed to measure, evaluate and elevate the golf visitor experience at every venue.

Through 59club’s industry-leading mystery shopping and performance measurement tools, Western Golf Properties will gain valuable insight into every stage of the customer journey – helping to identify strengths, uncover opportunities and drive continuous improvement throughout its golf operations.

The partnership reflects Western Golf Properties’ ongoing commitment to delivering exceptional experiences for every golfer, supported by measurable data, benchmarking tools, and actionable service insights.

Western Golf Properties now joins a growing network of leading multi-course operators across North America and beyond who utilize 59club’s services to enhance customer experience, sales performance and operational excellence, including Kohler, TPC, Omni Hotels & Resorts, KemperSports, Landscapes GolfManagement (LGM), Founders Group International (FGI), Troon, Cabot-managed properties and Evergreen Partners.

Bill Klemke, COO at Western Golf Properties, commented on the partnership:

“Creating memorable experiences for our guests has always been at the core of what we do at Western Golf Properties. Partnering with 59club USA and implementing Golf Visitor Experience audits across our portfolio will provide us with valuable, independent insights into how our teams are performing and where we can continue to improve. We are excited to work closely with the 59club team and utilize this data to further enhance the experience we deliver at every property.”

Welcoming Western Golf Properties to the growing 59club USA network, Bret Garrison, Director of Operations at 59club USA, added:

“We are thrilled to partner with Western Golf Properties and support their commitment to delivering outstanding golf experiences across all of their venues. Their focus on continuous improvement and willingness to measure the customer journey aligns perfectly with the values of 59club. We look forward to providing meaningful data and insights that will help their teams elevate service standards and enhance the overall guest experience.”

As 59club USA continues to expand its presence across the American golf and hospitality industry, partnerships with forward-thinking operators such as Western Golf Properties further demonstrate the growing importance of measurable customer experience strategies in driving long-term success, retention and revenue growth.

For more information about 59club USA and its industry-leading customer experience management solutions, visit 59club

59club USA Service Excellence Awards Winners Announced

Thursday January 29, 2026

59club USA’s third annual Service Excellence Awards Event brought the golf and hospitality industry together to celebrate the nation’s finest service providers, as they recognized outstanding performances across customer service, sales, operations, and leadership. 

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These prestigious accolades are determined by scores collected through 59club’s mystery shopping program, which evaluates the entire experience afforded to visiting golfers, and the sales journey that unfolds as prospective clients inquire for club membership, group golf days and special events.   

Celebrations unfolded for Reynolds Lake Oconee, as the club achieved their third consecutive 59club Gold Flag Accolade

59club’s Bronze, Silver and Gold Flag Designations are presented to properties that not only achieved the required standard of customer service during their audits across 2025, but also provided excellent facilities for customers to enjoy. 

Reynolds also retained the my59 Service Excellence Award, for their dedication when engaging with members and guests across 2025, having launched a multitude of diverse surveys, serving various revenue streams, utilizing 59club’s survey tools. 

Success for KemperSports, as a defining year unfolded for Desert Willow Golf Resort, who enjoyed multiple accolades across departments. Desert Willow, managed by Derek White, achieved their first ever Gold Flag Designation, while Keith Sansone was crowned Food & Beverage Manager of the YearBrian Lind secured Retail Manager of the YearRyan Szydlowski awarded Leading Individual Golf Visit Experience, and Chris Bien earned Superintendent of the Year across public courses, highlighting a truly holistic approach to service excellence. 

Derek White, General Manager of Desert Willow Golf Resort commented: 

“After achieving Silver status for two consecutive years, our team set a specific goal of earning the Gold Flag, so reaching that milestone has been incredibly rewarding. It reflects the pride, discipline, and consistency our managers and frontline teams bring to their roles every day. To then be recognized with awards across multiple facets of the industry, from golf operations and food and beverage to retail and course conditions is truly special and speaks to an organization-wide approach to service excellence. Qualifying for the Global Awards is an honor we share with our entire team as we represent KemperSports and Desert Willow Golf Resort on a global stage.” 

The Superintendent of the Year category also celebrated Lane Singleton of Reynolds Lake Oconee within the private club sector, and Chris Zugel of Whistling Straits, managed by Kohler, across resort destinations, recognizing the critical role agronomy teams play in shaping the guest experience.  

Kohler did not stop there, as two coveted Gold Flag Designations were awarded to world renowned Whistling Straits, and Blackwolf Run, affirming Kohler’s commitment to delivering service excellence. 

Golf course presentation excellence was further highlighted, with Ryan Kreizenbeck of We-Ko-Pa Golf Club awarded for delivering the finest presented golf course, receiving Leading Individual Golf Course Presentation. We-Ko-Pa also achieved a Silver Flag Designation, as the club continues its strong tradition as one of America’s leading independent clubs. 

Great leadership and teamwork were central themes at The River Club, managed by Escalante, where Chip Spiler led the Golf Operations Team of the Year, and Andy Deyo secured Club Manager of the Year

General Manager of The River Club, Andy Deyo commented on the award: 

“We are delighted to be able to share this award with our entire River Club team. To be able to uphold the core concepts driven by Escalante of clean operations, sharp execution and remarkable hospitality is indeed gratifying. We look forward to continued and sustained improvement through the partnership with 59club USA.” 

Outstanding hospitality was recognized with Tony Madera of Chariot Run, receiving Leading Individual Food & Beverage Experience for Cabot Managed Properties, who also enjoyed an additional two Silver Flags presented to Cascata Golf Club and Serket.   

The TPC Network yet again saw their teams receive multiple wins, with Kayleigh Murphy of TPC River Highlands awarded Leading Individual Golf Membership Sales Performance for the third year in succession. Lisa Krueger of TPC Twin Cities secured both Leading Individual Group Golf Day Sales Performance and Leading Individual Event Sales PerformanceJasmine Middleton of TPC Summerlin was also revelling after sharing the Most Improved Sales Performance of 2025.  

And the awards kept coming, as the iconic TPC Sawgrass was awarded a Gold Flag Designation, a first for the property, and across the TPC network. 59club’s industry benchmark Flag Designations did not stop there, as Myrtle Beach National, part of the Founders Group International was awarded a Bronze Flag Designation, while Springdale Resort achieved a Silver Flag

Progress and momentum were rewarded with the Most Improved Golf Visit Experience presented to Omni Barton Creek Resort & Spa, led by Brian Mahoney, while Elena Correa of The Lexington Golf & Country Club, managed by Landscapes Golf Management shared the Most Improved Sales Performance accolade. 

Reflecting on the event, Mark Reed, 59club’s Co-Founder and Managing Director, said, “As we celebrate our third year of Service Excellence Awards in the USA, it’s inspiring to see both sustained excellence and meaningful improvement across our affiliate properties. These winners represent the very best of our industry, and it’s a privilege to recognize their commitment to delivering exceptional customer experiences.” 

We’d like to thank our Global Partners; Banbury Litho, Caddy Clubhouse, Global Talent Solutions, Pacesetter Technology, Power Tee, Studio Graphene, Turtleson and ZEN Golf, alongside our USA Partners & Supporters; Golf Bizz Review, Galvin Green, Golf Inc Magazine. It’s thanks to their loyalty and support that we’re able to host our Annual Service Excellence Awards, as we continue to work together to unite the golf industry.

The following managers and properties will represent USA at the 59club Global Awards in Portugal this November, where we will announce our Global Manager of the Year Awards that recognize the world’s most visionary leaders across: Golf Management, Operations, Retail, Agronomy, and Food & Beverage. Along with our Signature Collection, celebrating the best performing Gold Flag bearing venues worldwide for delivering the highest standards of service across every customer touchpoint. Venues are grouped by market segment – Private, Semi-Private, and Destination – to reflect the diversity of the global golf industry. And finally, the Eminent Collection, which honors Venues and Individuals who have not only achieved, but sustained, world-class service for a minimum of 5 years. 

59club USA Service Excellence Award Winners 2025 

Gold Flag Designation 

Blackwolf Run (Kohler) 

Desert Willow Golf Resort (KemperSports) 

Reynolds Lake Oconee (Independent) 

TPC Sawgrass (TPC Network) 

Whistling Straits (Kohler) 

Silver Flag Designations 

Cascata Golf Club (Cabot Managed Properties) 

Serket (Cabot Managed Properties) 

Springdale Resort (Independent) 

We-Ko-Pa Golf Club (Independent) 

Bronze Flag Designations 

Myrtle Beach National (Founders Group International) 

Golf/Club Manager of the Year 

Andy Deyo – The River Club (Escalante) 

Golf Superintendents of the Year 

Chris Bien – Desert Willow Golf Resort – Public (KemperSports) 

Chris Zugel – Whistling Straits – Resort Destination (Kohler) 

Lane Singleton – Reynolds Lake Oconee – Private (Independent) 

Retail Manager of the Year 

Brian Lind – Desert Willow Golf Resort (KemperSports) 

Food & Beverage Manager of the Year 

Keith Sansone – Desert Willow Golf Resort (KemperSports) 

Golf Operations Team of the Year 

Chip Spiler – The River Club (Escalante) 

Leading Individual Golf Visit Experience 

Ryan Szydlowski – Desert Willow Golf Resort (KemperSports) 

Leading Individual Golf Course Presentation 

Ryan Kreizenbeck – We-Ko-Pa Golf Club (Independent) 

Leading Individual Food & Beverage Experience 

Tony Madera – Chariot Run (Cabot Managed Properties) 

Leading Individual Event Sales Performance 

Lisa Krueger – TPC Twin Cities (TPC Network) 

Leading Individual Group Golf Day Sales Performance 

Lisa Krueger – TPC Twin Cities (TPC Network) 

Leading Individual Golf Membership Sales Performance 

Kayleigh Murphy – TPC River Highlands (TPC Network) 

Most Improved Golf Visit Experience 

Brian Mahoney – Omni Barton Creek Resort & Spa (Omni Hotels & Resorts) 

Most Improved Sales Performance 

Jasmine Middleton – TPC Summerlin (TPC Network) 

Elena Correa – The Lexington Golf & Country Club (Landscapes Golf Management) 

My59 Service Excellence Award 

Reynolds Lake Oconee (Independent) 

59club USA Global Award Qualifiers

Leading Managers 

Club Manager – Andy Deyo, The River Club 

Retail Manager – Brian Lind, Desert Willow Golf Resort 

Golf Operations Manager – Chip Spiler, The River Club 

F&B Manager – Keith Sansone, Desert Willow Golf Resort 

Golf Superintendents – 

Chris Bien, Desert Willow Golf Resort (Public) 

Chris Zugel, Whistling Staits (Resort Destination) 

Lane Singleton, Reynolds Lake Oconee (Private) 

Gold Flag Venues 

Blackwolf Run 

Desert Willow Golf Resort 

Reynolds Lake Oconee 

TPC Sawgrass 

Whistling Straits 

Congratulations to everyone nominated for our 3rd Annual Service Excellence Awards

Tuesday January 6, 2026

We are delighted to announce the nominations for our upcoming Service Excellence Awards Ceremony, taking place at The Hampton Social, Orlando on January 22, 2026. Congratulations to everyone shortlisted!

Several of the USA’s finest Management Companies will see their affiliate clubs nominated for a 59club Service Excellence Award, each having displayed some of the finest customer experiences during our mystery shopper audits over the past 12 months, with Cabot Managed Properties, Escalante Golf, Evergreen Golf Partners, Founders Group International, KemperSports, Kohler, Landscapes Golf Management, Omni Hotels & Resorts, TPC and Troon all vying for accolades.

Independent Clubs that include Blackhawk Country Club, Reynolds Lake Oconee and We-Ko-Pa Golf Club are all also featured in the nominations list, each having delivered the highest standard of customer service throughout 2025.

During the ceremony, our renowned industry benchmark – the 59club Bronze, Silver, and Gold Flag Designations – will also be presented to the USA Properties that not only achieved the required standard of service as part of 59club’s mystery shopping program, but also provide excellent facilities for customers to enjoy.

Commenting on the announcement, Mark Reed, 59club Co-Founder & Director said, “We are proud to celebrate the exceptional Club Managers, Teams, and Properties nominated for a 59club Award. Your dedication to raising the bar in customer service is inspiring and clearly sets you apart in a highly competitive industry.

“The continued adoption of our sales and service philosophy across Partner Properties is having a powerful impact, driving measurable improvements and an impressive evolution of service standards throughout the USA.”


(Properties listed in alphabetical order)

Food & Beverage Manager of the Year

Blackwolf Run, Cascata Golf Club, Desert Willow Golf Resort, Pawleys Plantation Golf & Country Club, Reynolds Lake Oconee, The River Club, TPC Myrtle Beach, Whistling Straits

Retail Manager of the Year

Blackwolf Run, Burning Ridge Golf Club, Desert Willow Golf Resort, Founders Club at Pawleys Island, Grande Dunes Golf Club, Myrtle Beach National, Randolph Dell Urich Golf Course, The River Club

Superintendent of the Year

Blackwolf Run, Chariot Run, Desert Willow Golf Resort, Reynolds Lake Oconee, The River Club, TPC Sawgrass, We-Ko-Pa Golf Club, Whistling Straits

Golf Operations Team of the Year

Blackwolf Run, Cascata Golf Club, Desert Willow Golf Resort, Myrtle Beach National, The River Club, TPC Myrtle Beach, TPC Sawgrass, Wild Wing Plantation

Golf/Club Manager of the Year

Blackwolf Run, Cascata Golf Club, Desert Willow Golf Resort, Serket, The River Club, TPC Myrtle Beach, TPC Sawgrass, Whistling Straits

Leading Individual Golf Course Presentation

Desert Willow Golf Resort, Omni Bedford Springs Resort, Omni La Costa Resort & Spa, Reynolds Lake Oconee – The Landing, Reynolds Lake Oconee – The Preserve, We-Ko-Pa Golf Club, Whistling Straits – Straits

Leading Individual Food & Beverage Experience

Blackwolf Run, Chariot Run, Desert Willow Golf Resort, Pawleys Plantation Golf & Country Club, River Hills Golf Club, The Governors Club, The Omni Grove Park Inn, Whistling Straits

Leading Individual Golf Visit Experience

Blackwolf Run – Meadow Valleys, Desert Willow Golf Resort, Lake of Isles, Omni Barton Creek Resort & Spa, Omni PGA Frisco Resort, The River Club, TPC Sawgrass – Stadium, Whistling Straits – Irish

Leading Individual Golf Membership Sales Performance

Blackhawk Country Club, Blackthorn Club, Omni PGA Frisco Resort, Royal Melbourne Country Club, TPC Boston, TPC Potomac, TPC River Highlands, TPC Sawgrass

Leading Individual Group Golf Day Sales Performance

TPC Boston, TPC Potomac, TPC Sawgrass, TPC Sugarloaf, TPC Summerlin, TPC Twin Cities

Leading Individual Event Sales Performance

The Lexington Golf & Country Club, TPC Southwind, TPC Sugarloaf, TPC Summerlin, TPC Twin Cities

Most Improved Golf Visit Experience

Baylands Golf Links, Blackwolf Run – Meadows Valley, Burning Ridge Golf Club, Desert Willow Golf Resort, Lake of Isles, Myrtlewood Golf Club – Pinehills, Omni Barton Creek Resort & Spa, River Hills Golf Club

Most Improved Sales Performance

Dakota Dunes Country Club, Pinecrest Golf Club, Prairie Green Golf Course, The Lexington Golf & Country Club, TPC Deere Run, TPC Sawgrass, TPC Southwind, TPC Summerlin

My59 Service Excellence Award

Reynolds Lake Oconee, The Club at Golden Valley, The Old Club, TPC San Antonio, Vanderbilt Country Club


In addition to 59club’s USA Awards Event, the global Customer Service Management Specialists will host six additional ceremonies during 2026 – starting in Canada, before heading off to Europe, the UK, the MEA, Asia, and finally finishing in Australia – as 59club continues uniting the world of golf & hospitality around their commitment to deliver customer service excellence. We look forward to celebrating with you soon!


About the Awards

  • 59club’s Annual Awards Ceremony recognizes the outstanding venues and teams within the global golf & hospitality industry for having achieved the highest standards of customer service excellence & sales performance.
  • Qualification for these prestigious accolades is unbiased and determined by scores achieved through a detailed and objective mystery shopping program, which measures the experience afforded to members, guests, prospective members, and prospective event clients across golf and hospitality.
  • With an ever-expanding and diverse range of venues, 59club USA continues to reflect the absolute best performances regardless of a venue’s size, scale, or profile.
  • 59club’s Industry Benchmark of Excellence, it’s Gold, Silver and Bronze Flag Designations are also awarded annually, these highly prized accolades recognize member clubs and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.

View 2024 Award Winners Here

View 2023 Award Winners Here

GALVIN GREEN AND 59CLUB STRENGTHEN PARTNERSHIP IN THE U.S.

Tuesday November 11, 2025

Premium golf apparel brand Galvin Green and global customer service and performance specialist 59club have expanded their successful collaboration to the United States. The partnership will make its first major appearance at the 3rd annual 59club USA Service Excellence Awards, taking place January 22 at The Hampton Social in Orlando, alongside the PGA Show.

Following a highly successful relationship in the UK & Ireland, the partnership now sees 59club’s U.S. team exclusively outfitted in Galvin Green’s DRYVR™ waterproofs and INTERFACE-1™ windproof garments as they travel the length and breadth of the US visiting clients, attending meetings, various education days and trade events.

“After such a positive start with 59club in the UK, we’re thrilled to extend this partnership across the U.S.,” said Lou Delfino, General Manager of Galvin Green North America. “Both organizations share a deep commitment to excellence and sustainability, and we’re proud that 59club’s team will represent our market-leading outerwear at such prestigious events throughout the year.”

Mark Reed, Co-Founder and Managing Director of 59club, added: “Our partnership with Galvin Green is built on shared values of performance, quality, and service. It’s exciting to see this collaboration take shape in the U.S., starting with the Service Excellence Awards – an event that truly celebrates the best in the golf industry.”

The partnership equips 59club USA’s team with Galvin Green’s most advanced outerwear, including the multi-material DRYVR™ rainwear line, featuring the new PFAS-free GORE-TEX ePE membrane for next-generation waterproof protection, and Pertex® Shield fabrics for maximum stretch and comfort. The lineup also includes the ultra-light LARRY jacket (113g) from the INTERFACE-1™ collection – hailed for its versatility, windproof performance, and responsible design.

59club USA currently works with over 150 golf facilities across the country, including TPC Sawgrass, Whistling Straits, Cascata, Myrtle Beach National, OMNI PGA Frisco, Reynolds Lake Oconee, Mid Ocean Club, TPC Scottsdale and We-Ko-Pa to name a few, providing mystery shopping, data analysis, and training services that drive measurable improvements in golf and hospitality operations. Their expertise is well documented around the world, specializing in areas such as golf operations, retail, F&B, golf & leisure membership sales, integration & retention, group golf & event sales inquiries, simulator, custom fitting, lodging, spa & beauty.

The U.S. partnership will mirror the proven success of the UK program – extending Galvin Green’s presence at industry-leading events, reinforcing both brands’ dedication to enhancing the golf experience.

For more information, visit www.galvingreen.com and www.59club.com.

59club USA welcomes Spencer Brookman as Regional Manager to strengthen club & resort services

Wednesday August 20, 2025

59club USA is proud to announce the appointment of Spencer Brookman as Regional Manager, further enhancing the company’s reach and impact across the United States.

Originally from Virginia, Spencer brings a wealth of operational expertise and leadership experience to the 59club team. His distinguished career includes tenures at two of Georgia’s premier golf destinations: Jekyll Island Golf Club and King and Prince Beach and Golf Resort. From his beginnings as Assistant Golf Professional at Fredericksburg Country Club in Virginia to holding senior roles such as Head Golf Professional and General Manager, Spencer has demonstrated a consistent ability to elevate both member and guest experiences.

Spencer’s exceptional service standards have not gone unnoticed. He is a two-time Georgia PGA Merchandiser of the Year (Resort), earning accolades in 2019 at Jekyll Island Golf Club and again in 2024 at King and Prince Beach and Golf Resort. His 2017 election to the PGA of America is a testament to his unwavering commitment to the advancement of the golf profession.

As he joins Bret Garrison & Mark Reed in 59club USA, Spencer is eager to complement the team, sharing his insights with clubs and resorts seeking performance excellence.

“I am eager to assist Clubs and Resorts reach their full potential by elevating the member and guest experience through 59club’s cutting-edge performance management tools, training, and insights. 59club’s unique product set provides Clubs and Resorts clear support to enhance service quality, drive operational excellence, and boost member satisfaction.”
— Spencer Brookman, Regional Manager, 59club USA

59club Co-Founder & 59club USA General Manager, Mark Reed, expressed his excitement at the appointment:

“Spencer brings a tremendous track record in club operations and guest service to the 59club team. His experience in both public and resort environments, along with his leadership credentials, align perfectly with our mission to help clubs and resorts exceed their service goals. We’re thrilled to welcome him aboard.”

With Spencer’s appointment, 59club USA continues to strengthen its team of industry experts, empowering clients with measurable insights, expert training, and the tools necessary to achieve service excellence.

59club USA partners with MCRA to elevate Customer Service Excellence across Maryland Golf Venues

Wednesday August 20, 2025

59club USA is proud to announce a dynamic new strategic alliance with the Montgomery County Revenue Authority (MCRA), bringing its world-class customer experience benchmarking and sales performance tools to nine Maryland golf venues: Falls Road, Golf at The Crossvines, Hampshire Greens, Laytonsville, Little Bennett, Needwood, Northwest, Rattlewood, and Sligo Creek.

Under this collaboration, MCRA venues will gain access to 59club’s proprietary business intelligence and mystery shopping data – enabling real-time measurement, targeted training, and ongoing support. In the project’s kickoff, 59club USA’s Director of Operations, Bret Garrison, met with the club general managers to present the first wave of Golf Visitor Experience Mystery Shopper insights at MCRA’s headquarters at Rattlewood Golf Club in Maryland. The session sparked spirited internal competition and set the stage for what will become a comprehensive training & support program designed to bolster team consistency and performance in line with 59club’s “measure, train, support” mantra.

Keith Miller, CEO of MCRA, added:

“Our mission is to deliver outstanding golf experiences. Partnering with 59club gives us access to impartial data and performance benchmarks that will help our teams continuously enhance service quality. We’re excited about the value this will bring to our guests and staff alike.”

Wayne Rohauer, MCRA Director of Operations, said:

“The initial insight session was both engaging and inspiring. It created healthy competition and excitement amongst the management team. We look forward to working closely with 59club to translate these insights into actionable improvements that will elevate team performance at every touchpoint.”

Mark Reed, 59club Co‑Founder & USA General Manager, commented:

“We are thrilled to welcome MCRA into the 59club network. Their commitment to community golf is exceptional, and with our data-driven approach, they are poised to set new benchmarks in customer service excellence. We’ve seen the same transformative impact within major US Management Companies such as TPC Network, Kemper Sports, Troon, Landscapes Golf Management, Kohler, Cabot Managed Properties, Robert Trent Jones Golf Trail, and Founders Group International – each leveraging our tools to elevate sales principles, upselling skills, and overall service culture. MCRA now has the intel and resources to join this elite group.”

59club USA Service Excellence Awards Winners Announced

Friday January 31, 2025

59club USA’s second annual Service Excellence Awards Ceremony took place in Orlando, Florida, on January 23rd, 2025, as the global leader in Customer Service Excellence, supported by Turtleson brought the golf industry together to recognize the Country’s finest service providers.  

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These prestigious accolades are determined by scores collected from 59club’s impartial mystery shopping program, which evaluates the entire experience afforded to visiting golfers, and the sales journey that unfolds as prospective clients inquire for club membership, group golf days and special events.  

Celebrations unfolded for Reynolds Lake Oconee after they retained the most prestigious accolade of all, the enviable title, ​that is the Gold Flag of Excellence. 59club’s Flag Designations are presented to properties that not only achieved the required standard of customer service during their audits across 2024 but also provided excellent facilities for customers to enjoy.  

To this day, Reynolds remains the only club in America to have achieved Gold status. Reynolds also saw Caroline Basarab and her team honored for delivering the Leading Individual Retail Experience, and the club went on to claim the my59 Service Excellence Award for their dedication when engaging with members and guests across 2024, having launched a multitude of diverse surveys, serving various revenue streams, utilizing 59club’s survey tools. The feedback they receive, has empowered the team to translate ​consumer insights into positive actions, to perfect their​ member & guest experience. 

“We are truly honored to receive Gold Flag recognition for the second year in a row. We are committed to the highest standards of service and quality at Reynolds, and we depend on 59club’s non-biased feedback to evaluate ourselves and ensure that all customers are receiving a wonderful experience. This award recognizes our team’s continued commitment to excellence.”  -Wesley J. Forester, PGA Director of Golf, Reynolds Lake Oconee

Lingering with America’s leading independent clubs, a double dose of silverware was presented to Westhaven Golf Club, who saw Karol Gajda receive the Food & Beverage Manager of The Year award, and Chris Cauthen crowned Retail Manager of the Year. With We-Ko-Pa Golf Club retaining their Silver Flag Designation. 

Casting the spotlight on the industry’s finest Management Companies, Robert Trent Jones Golf Trail emerged as the big winner on the day, claiming 4 individual awards – Chloe Borders, Jack Simms and their team claimed Golf Operations Team of the Year and Leading Individual Golf Visit Experience for Silver Lakes, with Josh Cook from Ross Bridge claiming the Golf Superintendent of the Year, along with the Leading Individual Golf Course Presentation award. The group also amassed 8 Flag Designations, with Grand National, Ross Bridge, & Silver Lakes awarded Silver Status and Capitol Hill, Highland Oaks, Magnolia Grove, Oxmoor Valley & The Shoals claiming Bronze.  

The TPC Network saw their sales teams receive the triple crown for managing the best ‘one off’ inquiry process, with Don Baldassare from TPC Boston awarded Leading Individual Group Golf Day Sales Performance, Kayleigh Murphy from TPC River Highlands claiming Leading Individual Golf Membership Sales Performance, and Lisa Krueger awarded Leading Individual Event Sales Performance for TPC Twin Cities.  

Kemper Sports enjoyed back-to-back celebrations with Natasha Yarchevskaya and her team from Waverly Woods Golf Club claiming the best one-off Food & Beverage Experience award, and Scott Bailey led the golf operations team from The Governors Club to receive the Most Improved Golf Visit Experience accolade. Kemper rounded off the day with Desert Willow Golf Resort retaining their Silver Flag Designation.  

 Andy Elliot of Cascata Golf Club secured the envious Golf/Club Manager of the Year title for CDN Golf Management, who also enjoyed an additional 2 Silver Flags that were presented to Cascata Golf Club and Rio Secco Golf Club.  

“We are very honored to be recipients of the 2025 Silver Flag awards at both Cascata and Rio Secco.  The teams at both facilities take great pride in giving amazing service experiences to our guests.  We are very proud of our teams for what they do each and every day.  My congratulations go out also to our General Manager at Cascata, Andy Elliott who received the Golf/Club Manager of the Year award.  We are grateful to be associated with the 59club team as we strive to be best in class in providing guest service.” -Jeff Krohn, PGA, Executive Vice President, CDN

Troon’s retail team at Indian Wells Golf Resort, managed by Pam Vincent, claimed the best one-off retail experience, after demonstrating impeccable product knowledge, stock management, ​customer interaction, and sales influence. ​Troon also celebrated 2 Silver Flags for Monarch Beach Golf Links and Eagle Mountain Golf Club

 Cody Piper of Manhattan Country Club was reveling after securing a win for Landscapes Golf Management, for achieving the Most Improved Sales Performance of 2024.  

Of the event, Mark Reed, 59club Director said, What an incredible celebration of excellence. We are 2 years into our awards journey with 59club USA, and it’s a privilege to witness such passion and commitment to excel the customer experience across our affiliate properties. Congratulations to all of our winners and contenders, you are a credit to the industry. I can’t wait to welcome the best performers to our Global stage in 2025, as all ten 59club divisions from around the world come together for the first time, as we crown our Ultimate Service Champions”.   

59club USA Service Excellence Award Winners 2024 

Gold Flag Designation 

Reynolds Lake Oconee (Independent) 

Silver Flag Designations 

Cascata Golf Club (CDN Golf Management) 

Rio Secco Golf Club (CDN Golf Management) 

Eagle Mountain Golf Club (Troon) 

Monarch Beach Golf Links (Troon) 

Desert Willow Golf Resort (Kemper Sports) 

We-Ko-Pa Golf Club (Independent) 

Grand National (Robert Trent Jones Golf Trail) 

Ross Bridge (Robert Trent Jones Golf Trail) 

Silver Lakes (Robert Trent Jones Golf Trail) 

Bronze Flag Designations 

Capitol Hill (Robert Trent Jones Golf Trail) 

Highland Oaks (Robert Trent Jones Golf Trail) 

Magnolia Grove (Robert Trent Jones Golf Trail) 

Oxmoor Valley (Robert Trent Jones Golf Trail) 

The Shoals (Robert Trent Jones Golf Trail) 

Golf/Club Manager of the Year 

Andy Elliot – Cascata Golf Club (CDN Golf Management) 

Golf Superintendent of the Year 

Josh Cook – Ross Bridge (Robert Trent Jones Golf Trail) 

Retail Manager of the Year 

Chris Cauthen – Westhaven Golf Club (Independent) 

Food & Beverage Manager of the Year 

Karol Gajda – Westhaven Golf Club (Independent) 

Golf Operations Team of the Year 

Chloe Borders & Jack Simms – Silver Lakes (Robert Trent Jones Golf Trail) 

Leading Individual Golf Visit Experience 

Chloe Borders – Silver Lakes (Robert Trent Jones Golf Trail) 

Leading Individual Golf Course Presentation 

Josh Cook – Ross Bridge (Robert Trent Jones Golf Trail) 

Leading Individual Retail Experience 

Pam Vincent – Indian Wells Golf Resort (Troon) 

Caroline Basarab – Reynolds Lake Oconee (Independent) 

Leading Individual Event Sales Performance 

Lisa Krueger – TPC Twin Cities (TPC Network) 

Leading Individual Group Golf Day Sales Performance 

Don Baldassare – TPC Boston (TPC Network) 

Leading Individual Food & Beverage Experience 

Natasha Yarchevskaya – Waverly Woods Golf Club (Kemper Sports) 

Leading Individual Golf Membership Sales Performance 

Kayleigh Murphy – TPC River Highlands (TPC Network) 

Most Improved Golf Visit Experience 

Scott Bailey – The Governors Club (Kemper Sports) 

Most Improved Sales Performance 

Cody Piper – Manhattan Country Club (Landscapes Golf Management) 

My59 Service Excellence Award 

Reynolds Lake Oconee (Independent) 

59club USA Service Excellence Awards Nominees Announced

Friday December 20, 2024

We are delighted to announce the nominations for our upcoming Service Excellence Awards Ceremony, taking place at The Hampton Social, Orlando on January 23, 2025. Congratulations to everyone shortlisted! 

Several of the US’s finest Management Companies will see their affiliate clubs nominated for a 59club Service Excellence Award, each having displayed some of the finest customer experiences during our mystery shopper audits over the past 12 months, with CDN Golf, Founders Group International, JDM Golf, Kemper Sports, Kohler, Landscapes Golf Management, Robert Trent Jones Golf Trail, TPC and Troon all vying for accolades. 

Independent Clubs that include Mid Ocean Club, Reynolds Lake Oconee, St. Ives Country Club, Sugar Creek Country Club, Vanderbilt Country Club, We-Ko-Pa Golf Club, and Westhaven Golf Club are all also featured in the nominations list, each having delivered the highest standard of customer service throughout 2024. 

During the awards ceremony, our renowned industry benchmark – the 59club Bronze, Silver, and Gold Flag Designations – will also be presented to the USA Properties that not only achieved the required standard of service as part of 59club’s mystery shopping program, but also provide excellent facilities for customers to enjoy. 

Of the announcement, Mark Reed, 59club Founder & Director said, “Congratulations to the incredible Club Managers, Teams and Properties nominated for a 59club Award. Your commitment and dedication to ensuring the finest customer service standards within our extensive mystery shopper program is highly commendable and ultimately what sets you apart from other clubs in the industry.

“And while this may only be the second year that 59club has hosted our Service Excellence Awards in the USA, we are delighted to observe our Partner Properties in the region having adopted our sales and service principals, and as a result of that hard work and dedication, we are witnessing a significant uplift in standards here in the USA.

“We can’t wait to come together in January as we crown the winners.” 

(Properties listed in alphabetical order)

Food & Beverage Manager of the Year

Desert Willow Golf Resort, Eagle Mountain Golf Club, Grande Dunes Golf Club, Mid Ocean Club, Mill Creek Country Club, Reynolds Lake Oconee, Westhaven Golf Club

Retail Manager of the Year

Cambrian Ridge, Chariot Run, Grand Bear Golf Club, Highland Oaks, Reynolds Lake Oconee, Tustin Ranch Golf Club, Westhaven Golf Club, Wild Wing Plantation

Golf Superintendent of the Year

Kaanapali Golf Course, Mill Creek Country Club, Reynolds Lake Oconee, Ross Bridge, TPC Myrtle Beach, We-Ko-Pa Golf Club, Westhaven Golf Club

Golf Operations Team of the Year

Cascata Golf Club, Reynolds Lake Oconee, Silver Lakes, The Shoals, TPC Scottsdale, Westhaven Golf Club

Golf/Club Manager of the Year

Cascata Golf Club, Desert Willow Golf Resort, Eagle Mountain Golf Club, Reynolds Lake Oconee, Rio Secco Golf Club, Silver Lakes, TPC Myrtle Beach, TPC Scottsdale

Leading Individual Retail Experience

Antelope Hills, Arizona Biltmore Resort, Champion’s Pointe Golf Club, Indian Wells Golf Resort, Reynolds Lake Oconee, Silver Lakes, Tidewater Golf Club, TPC Sawgrass, Tustin Ranch Golf Club, Westhaven Golf Club

Leading Individual Golf Course Presentation

Mid Ocean Club, Reynolds Lake Oconee – Great Waters, Ross Bridge, The Governors Club, We-Ko-Pa Golf Club, Westhaven Golf Club, Whistling Straits

Leading Individual Food & Beverage Experience

Blackwolf Run, Corte Bella Golf Club, Lake of Isles, Mill Creek Country Club, Waverly Woods Golf Club, Whistling Straits

Leading Individual Golf Visit Experience

Reynolds Lake Oconee, Silver Lakes, The Shoals, TPC Las Vegas, Westhaven Golf Club, Whistling Straits

Leading Individual Golf Membership Sales Performance

Royal Melbourne Country Club, The Wigwam Resort, TPC Boston, TPC Potomac, TPC River Highlands, TPC Sugarloaf

Leading Individual Group Golf Day Sales Performance

The Wigwam Resort, TPC Boston, TPC Sawgrass, TPC Summerlin

Leading Individual Event Sales Performance

Bull Valley Golf Club, TPC River Highlands, TPC Twin Cities

Most Improved Golf Visit Experience

Jackrabbit Run Golf Course, Long Bay Golf Club, Prairie Green Golf Course, The Governors Club, Westhaven Golf Club, Whiskey Creek Golf Course

Most Improved Sales Performance

Arizona Biltmore Resort, Manhattan Country Club, Prairie Green Golf Course, Royal Melbourne Country Club, TPC Summerlin, TPC Twin Cities

My59 Service Excellence Award

Reynolds Lake Oconee, St. Ives Country Club, Sugar Creek Country Club, Vanderbilt Country Club

In addition to 59club’s USA Awards Event, the global Customer Service Management Specialists will host six additional ceremonies during 2025 – starting in the UK, before heading off to Europe, the MEA, Asia, Canada, and finally finishing in Australia – as 59club continues uniting the world of golf & hospitality around their commitment to deliver customer service excellence.

We look forward to celebrating with you soon!


About the Awards

  • 59club’s Annual Awards Ceremony recognizes the outstanding Venues and Teams within the global golf & hospitality industry for having achieved the highest standards of customer service excellence & sales performance.
  • Qualification for these prestigious accolades is unbiased; and determined by scores achieved through a detailed and objective mystery shopping program, which measures the experience afforded to members, guests, prospective members, and prospective event clients across the Golf and Club industry.
  • With an ever-expanding and diverse range of venues, 59club USA continues to reflect the absolute best performances regardless of a venue’s size, scale, or profile.
  • 59club’s Industry Benchmark of excellence, it’s Gold, Silver and Bronze Flag Designations are also awarded annually, these highly prized accolades recognize member clubs and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.

View 2023 Award Winners Here

How 59club work with the TPC Network

Monday November 11, 2024

Vic Aliprando is the Senior Vice President of TPC Network Operations. Owned, operated, and licensed by the PGA TOUR, the TPC Network comprises 29 premier private, resort and daily fee golf properties designed by elite architects.

Vic Aliprando, Senior Vice President, TPC Network Operation

What is the best advice you have ever had?

I grew up in Pennsylvania, wanted to work away and ended up in Mississippi on an internship for 20 months for Arnold Palmer Golf Management company. Met some great people, one General Manager there really was my first mentor, and he wrapped his arms around me and took me under his wing. I always remember this one comment: ‘Never forget to take out the trash.’ At the time I didn’t understand what he meant. It means to never think that you above doing any of the jobs. Hospitality is why we’re so successful and I want to help our staff and I’m not afraid to roll up my sleeves and work on any project.

PGA Tour/TPC Network is a global brand associated with excellence. How are you trying to transfer that down through the operations?

Our first club opened in 1980 so we have a long history of standards and deliverables. Back at the beginning the leadership really set the standard for excellence in the golf business and we’ve continued to try and elevate and improve things as we’ve gone by.

We’re now in the midst of creating a new mission statement and tweaking some of the experiences that we’re trying to deliver at some of the clubs. It’s all focused on delivering a PGA Tour player’s lifestyle to our members and guests.

“We have a sales process in all areas of our business and that has always been very relationship driven and requires asking a lot of questions and 59club’s process is a perfect match for that”

Vic Aliprando

What is happening in the private member clubs’ marketplace place for you?

Half of our clubs are private and half of them are daily fee clubs. The private club business is still really good and we’re starting to see some attrition return back to pre-pandemic levels, we’re still not there, and membership sales have slowed down – but frankly we have slowed it down.

We’ve been reaching some capacity levels at some of our clubs, so we’ve had to work to sell only enough to fulfil the attrition that is actually left. The golf business is in a very good place, and we continue to hear that industry wide. I continue to speak to our clubs about the need to wrap our arms around these people who are playing golf, we need to keep them playing the game.

What are you trying to achieve in ‘sharing your brand’ with non-owned but carefully chosen properties?

We really have three different structures within our clubs. We own and operate 11 of the 29, we license and operate five more for other owners and the remaining 13 are purely licence-only clubs. The benefit is getting the credibility that the brand brings to their property.

I was talking to the owner of TPC Danzante Bay, he’s not a golfer and he owns a number of timeshare resorts throughout Mexico but only one with golf. He was talking to a friend who was a big golfer and he asked whether he would travel to a golf resort in Mexico and he said maybe. Then he asked what if it was a TPC and then it was an absolute yes as he knew that it would be great. That flipped a switch, there is credibility and an awareness of very high standards.

What does the TPC Network gain from 59club’s mystery shopping products?

We have a sales process in all areas of our business and that has always been very relationship driven and requires asking a lot of questions and 59club’s process is a perfect match for that. What we weren’t doing is measuring how our salespeople were delivering this and that’s what 59club can do for us with the mystery shoppers.

They will visit as a prospective member or guest and give us a clear scorecard on what we are doing and not doing, and we’ll get the results within weeks.

They will give us a comprehensive review, including images of the property, and test various standards from the initial phone call through to playing the course and analysing the conditioning, all the way to measuring the lunch experience at the end of the round.

How do you calculate the ROI on 59club’s services?

We have had a recent instance where we had a new salesperson and we found that there weren’t a lot of relationship-style questions being asked. So, we utilised 59club to go through a full training of the sales process, that person quickly got the hang of it, and they became one of our top salespeople. And a similar thing happened with a second member of staff.

I’m not going to let them go for as long as I’m in the chair, we’re so confident in their processes, it’s invaluable.

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LEADING SERVICE PROVIDERS HONORED AT 59CLUB USA’s 1st SERVICE EXCELLENCE AWARDS

Monday March 11, 2024

High-profile venues across the United States recognized for service excellence at Mandalay Bay Resort & Casino, Las Vegas

The golf & club industry’s very best operators descended on Mandalay Bay Resort & Casino in Las Vegas, NV, on Monday, March 4th, 2024, with the hope of claiming a 59club USA Service Excellence Award.

59club’s accolades are determined by scores collected from their impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and to prospective clients for membership, group golf days, and F&B event sales in accordance with 59club’s objective benchmarking criteria. On the night, 59club presented 21 awards across 15 categories, recognizing ‘service excellence’ across all areas of the businesses – sales, service, operations, retail, golf course, food & beverage, and management.

Leading the way was Arcis Golf, who collected a total of 5 different awards. The TPC Network was right behind them collecting 3 separate awards. Other winning companies included (in alphabetical order) CDN Golf Management, KemperSports, Landscapes Golf ManagementRobert Trent Jones Golf Trail, and Troon Golf

We also had several independent clubs take away some hardware. Mid Ocean Club, Reynolds Lake Oconee, The Country Club of Rochester, and We-Ko-Pa Golf Club

59club’s Industry Benchmark of excellence are its Gold, Silver, and Bronze Flag Designations. They were the highlight of proceedings. These highly prized accolades recognize operations that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout 2023. 

This year, 59club USA presented 1 ‘Gold Flag’ and 5 “Silver Flags”. The sole winner of a Gold Flag was Reynolds Lake Oconee. Taking home Silver Flags were (in alphabetical order) Cascata Golf Club, Desert Willow Golf Resort, Mid Ocean Club, Rio Secco Golf Club, and We-Ko-Pa Golf Club.

Of this year’s awards, Mike Kelly, Managing Partner of 59club USA, commented:

“We are so happy to acknowledge the great companies and operators that we have the opportunity to work with. Getting them all in a room to celebrate excellence together was great for everyone involved. I also want to acknowledge Jake Gordon, and hist team at Noteefy for helping sponsor these awards.”  

Our promise to our clients, and to those just starting on their journey with 59club USA, is to continue supporting their customer and staff member journey with new tools and more intel, and to equip our most ambitious companies in their pursuit of excellence. Whether it be through our mystery shopping process, the use of our survey tool, or engaging with the training arm of what we do, we take great pride in helping each and every person we have the chance to work with.”

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.

59club ‘Service Excellence’ Award Winners 2023

Gold Flag Designations:

Reynolds Lake Oconee (Independent)

Silver Flag Designations:

Cascata Golf Club (CDN Golf Management), Desert Willow Golf Resort (KemperSports), Mid Ocean Club (Independent), Rio Secco Golf Club (CDN Golf Management), and We-Ko-Pa Golf Club (Independent).

My59 Survey Service Excellence Award:

The Country Club of Rochester (Independent)

Food & Beverage Manager of The Year (tied):

TPC River’s Bend (Arcis Golf) & Gamble Sands (Troon)

Retail Manager of the Year:

Canyon Springs Golf Club (Arcis Golf)

Superintendent of the Year:

TPC Rivers Bend (Arcis Golf)

Golf Operations Team of the Year:

Palm Valley Golf Club (Arcis Golf)

Golf/Club Manager of the Year:

TPC Scottsdale (TPC Network)

Leading Individual Retail Experience:

Harrison Meadows Country Club (Indigo Sports/Troon)

Leading Individual Golf Course Presentation:

Reynolds Lake Oconee (Independent)

Leading Individual Golf Visit Experience (tied):

Cascata Golf Club (CDN Golf Management) and The Shoals (Robert Trent Jones Golf Trail)

Leading Individual Golf Membership Sales Performance:

TPC River Highlands (TPC Network)

Leading Individual Group Golf Day Sales Performance:

TPC Scottsdale (TPC Network)

Leading Individual Event Sales Performance:

Dakota Dunes Country Club (Landscapes Golf Management)

Most Improved Golf Visit Experience:

Palm Valley Golf Club (Arcis Golf)

Thanks again to our sponsor

Unveiling the finalists for 59club USA Service Excellence Awards

Friday February 9, 2024

The Service Excellence Awards will see business leaders and their teams come together from across the USA, as 59club recognize the leading individuals, teams, and properties for their outstanding achievements realized within 59club’s independent mystery shopper program during 2023.

The event promises to deliver excellent networking opportunities; all centred around the prestigious Annual Service Excellence Awards Ceremony. Congratulations to all our nominees.

2024 Nominees (in alphabetical order)

My59 Survey Service Excellence Award

Reynolds Lake Oconee, St Ives Country Club, Talisker Club, The Country Club of Rochester, TPC San Antonio, Waterfall Club

Food & Beverage Manager of the Year

Gamble Sands, Palm Valley Golf Course, Rim Golf Club, The McLemore, The Pinery Country Club, TPC River’s Bend

Golf Retail Manager of the Year

Aberdeen Country Club, Canyon Springs Golf Club, Harrison Meadows Country Club, Ocean Course Hokuala, Palm Valley Golf Club, Valencia Country Club

Superintendent of the Year

Reynolds Lake Oconee, The Club at Snoqualmie Ridge, TPC Deere Run TPC Rivers Bend, TPC San Antonio, Weymouth Country Club

Golf Operations Team of the Year

Cascata Golf Club, Monarch Beach Golf Links, Ocean Course Hokuala, Palm Valley Golf Club, TPC Sawgrass, Valencia Country Club

Golf/Club Manager of the Year

Monarch Beach Golf Links, The Oaks Club at Valencia, The Shoals, TPC Deere Run, TPC Scottsdale, Valencia Country Club

Leading Individual Retail Experience

Arrowhead Country Club, Canyon Springs Golf Club, Cascata Golf Club, Four Bridges Country Club, Harrison Meadows Country Club, Highland Oaks, King’s Deer Golf Club, Mid Ocean Club, Palm Valley Golf Club, Reynolds Lake Oconee -The Oconee Course, Rim Golf Club, Rio Secco Golf Club, The Wigwam Resort, TPC Deere Run, TPC Las Vegas, Valencia Country Club

Leading Individual Golf Course Presentation

Chariot Run Golf Club, Desert Willow Golf Resort, Reynolds Lake Oconee, RTJ Ross Bridge, Royal Melbourne Country Club, Weymouth Country Club,

Leading Individual Golf Visit Experience

Cascata Golf Club, Desert Willow Golf Resort, Rio Secco Golf Club, RTJ Ross Bridge, RTJ The Shoals, TPC Sawgrass

Leading Individual Golf Membership Sales Performance

Bull Valley Golf Club, Hawthorn Woods Country Club, TPC Boston, TPC River Highlands, TPC Sugarloaf, TPC Twin Cities

Leading Individual Group Golf Day Sales Performance

TPC Boston, TPC Las Vegas, TPC River Highlands, TPC San Antonio, TPC Scottsdale, TPC Twin Cities

Leading Individual Event Sales Performance

Broadlands Golf Course, Dakota Dunes Country Club, Jackrabbit Run Golf Course, North River Yacht Club, TPC Deere Run, TPC Sugarloaf

Most Improved Golf Visitor Experience

Four Bridges Country Club, McDowell Mountain Golf Club, Palm Valley Country Club, Stonecreek Golf Club, The Club at Snoqualmie Ridge, TPC Scottsdale

The highlight of the evening will see 59club’s renowned industry benchmark – the Bronze, Silver, and Gold Flag Designations – presented to the USA Properties that not only achieved the required standard of service as part of 59club’s mystery shopping program, but also provide excellent facilities for customers to enjoy. 

59club USA vs. Generic Free Survey Tools: What Sets Them Apart

Tuesday August 22, 2023

Navigating the sea of survey tools online can be daunting. However, when you understand the depth and precision of specialized tools like 59club USA’s, the choice becomes clear. We’re not here to waste your time. Here’s a breakdown of the key differences between 59club USA’s industry-leading survey tools and generic free alternatives:

1. Industry-Specific Templates:

While many free tools offer basic, broad templates, 59club USA’s platform is tailored for the intricacies of the daily fee/resort golf, private club, spa, and HR sectors. This ensures we have questions in our templates that are relevant to your business. New Member Surveys, Daily Fee/Resort Guest Surveys, Event Surveys, Exit Employee Surveys, etc.

2. Integrated Software with Instant Feedback:

Most free survey tools require manual dissemination and lack real-time feedback features. 59club USA’s surveys are not only automatically sent based on user interactions but also provide instantaneous feedback, crucial for businesses that require timely data.

3. Comprehensive Benchmarking:

Feedback in isolation has limited use. 59club USA offers the added advantage of industry benchmarks, allowing businesses to compare their performance against competitors. This vital feature is often missing in basic free tools, depriving users of holistic insights and regional factors.

4. Granular Demographic Filters and Automated Analytics:

The power of a survey lies in understanding specific segments of respondents. While free tools may offer basic analytics, 59club USA allows businesses to deep dive into feedback using demographic filters. Whether it’s age, gender, membership type, or how long they have been a member, the tool gives precise insights.

5. Unlimited Surveys with Custom Flexibility:

Free tools often cap the number of surveys you can send, the number of respondents you can reach and even the questions you can ask! 59club USA, however, offers unlimited surveys regardless if using our industry leading, unbiased templates or a set of your own custom, private questions. Businesses can customize questions to their heart’s content.

6. Delivery Method

59club can deliver surveys through the traditional email link process. These messages can be white labeled to your brand. We can also create QR Code surveys for the mass collection of data at, for example, the golf shop, restaurant menus, golf carts, fitness center, etc.

Don’t guess. Know. Click here and learn more about 59club USA.

59club’s Sales & Service Excellence Awards​

Wednesday June 14, 2023

59club’s Annual Awards Ceremony recognises the outstanding individuals, teams, venues, and groups within the global golf & hospitality industry for having achieved the highest standards of customer service excellence & sales performance.

Qualification for these prestigious accolades is unbiased; and determined by scores achieved through a detailed and objective mystery shopping program, which measures the experience afforded to members, visitors and prospective members spanning the entire Golf, Leisure, Spa, F&B & Hotel operation.

59club’s Industry Benchmark of excellence, it’s Gold, Silver and Bronze Flag Designations are also awarded annually, these highly prized accolades recognise member clubs’ and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.

View the 2025 Award Winners here

View the 2024 Award Winners here

View the 2023 Award Winners here

10 Reasons Why Golf Club Managers Need 59Club USA’s Satisfaction Surveys

Wednesday April 26, 2023

Golf club managers are always looking for ways to improve their operations and keep their members, guests and staff satisfied. One of the most effective ways to achieve this is by utilizing satisfaction surveys. In particular, 59Club USA’s survey tools have proven to be an invaluable asset to golf clubs across the country. Here are ten reasons why golf club managers need 59Club USA’s satisfaction surveys:

Actionable Insights Through Rolling Surveys

Onboarding new members or employees can be a significant challenge for all clubs. Thankfully, 59club USA’s rolling surveys eliminate some of the guess work regarding your newest addition. These survey tools automatically ask your new members and employees a set of questions regarding their new position at set intervals to measure how a new person at your club (member or employee) is feeling about their choice to join your club. This not only gives you a chance to correct any negative feelings, but also identifies trends over time regarding your entire onboarding process.

In the same vein, member and employee exit surveys provide insight into the real reason behind why someone leaves (whether they are a member or an employee). A few well thought out questions placed into a survey like this will, over time, give the leadership of the club great insights on why people leave and identify trends to make necessary changes.

Benchmarking

59Club USA’s survey tools also allow golf clubs to benchmark their performance against industry standards. This provides golf clubs with a clear understanding of where they stand relative to their competitors and helps them identify areas where they need to improve.

Improved Customer Satisfaction

Perhaps the most obvious benefit of utilizing 59Club USA’s satisfaction surveys is that they help improve customer satisfaction. These surveys provide valuable insights into what members and guests like and dislike about a golf club’s services, facilities, and staff. Armed with this information, golf clubs can make necessary improvements to better serve their members and guests.

Better Operational Efficiency

59Club USA’s survey tools also help improve operational efficiency. By identifying areas where operations can be streamlined, golf clubs can reduce wait times, improve communication with members and guests, and generally create a more efficient and effective environment.

Increased Revenue

Happier members and guests mean more revenue for golf clubs. By improving customer satisfaction, golf clubs can attract more repeat business and new members and guests. In addition, members and guests who are satisfied with their experience are more likely to spend money on additional services and merchandise.

Competitive Advantage

Golf is a highly competitive industry, and golf clubs are constantly looking for ways to gain an edge over their competitors. By utilizing 59Club USA’s satisfaction surveys, golf clubs can identify areas where they excel and areas where they need to improve. This information can be used to differentiate themselves from their competitors and provide a better overall experience for members and guests.

Customizable Surveys

59Club USA’s survey tools are highly customizable, which means that golf clubs can tailor their surveys to meet their specific needs. This allows golf clubs to focus on the areas that are most important to their members and guests and operations.

Easy to Use

59Club USA’s survey tools are also easy to use. Golf clubs can easily distribute surveys to members and guests and collect data in a timely manner. This allows golf clubs to quickly identify areas where they need to make improvements and implement changes.

Staff Development

59Club USA’s survey tools also provide valuable feedback on staff performance. This feedback can be used to identify training and development opportunities for staff, which can improve overall customer satisfaction and operational efficiency.

Continuous Improvement

Finally, 59Club USA’s survey tools promote a culture of continuous improvement. By constantly collecting and analyzing customer feedback, golf clubs can make ongoing improvements to their operations and services. This helps ensure that they are always providing the best possible experience for their members and guests.

Club managers should consider utilizing 59Club USA’s satisfaction surveys to improve customer satisfaction, operational efficiency, and revenue. With customizable surveys, actionable insights, and benchmarking capabilities, these survey tools provide golf clubs with valuable information that can be used to make meaningful improvements.

59club USA Welcomes Logan Smith to the Team

Wednesday April 12, 2023

59club USA announced today Logan Smith has joined the team in an administrative operations role. Smith will help manage the recruitment, training, and coordination of 59clubUSA’s Mystery Shopper team and assist with marketing and social media for 59clubUSA. 

“We are thrilled to welcome Logan to our team. Her background in recruiting and patient advocacy, combined with her passion for process improvement and customer satisfaction, make her an invaluable asset to our organization,” said Mike Kelly, Managing Partner of 59club USA. “We were impressed by her dedication to teamwork and building trust among colleagues, and we look forward to seeing the positive impact she will have on our administrative operations.”

Smith has a background in recruiting and patient advocacy and is passionate about teamwork and building trust among her colleagues. Logan’s interest is in process improvement to increase customer satisfaction and providing efficiency in all administrative operations.

Smith graduated in 2020 with a bachelor’s degree in Psychology from Georgia College & State University. She now lives in Jacksonville, Florida with her husband Alexander, and son Elijah.

“I am thrilled to join this team and bring my passion for teamwork and process improvement to this role. My background in recruiting and patient advocacy has taught me the importance of building trust among colleagues and ensuring customer satisfaction. I look forward to utilizing my skills and experience to increase efficiency in all administrative operations and contribute to the growth of the company.”

The Top 7 Features of 59Club USA’s Golf Club Survey Tools

Tuesday April 11, 2023

59Club USA’s golf club survey tools are a powerful resource for golf club managers looking to improve their operations and enhance customer satisfaction. With customizable surveys, real-time reporting, and benchmarking against industry standards, these survey tools offer numerous benefits to golf club managers. Here are the top seven features of 59Club USA’s golf club survey tools:

Automated, “Never-Ending” New Member/Employee Survey Series

Arguably the most important feature of 59club USA’s survey tools is the “never-ending” survey including the “New Member Survey” and the “New Employee Survey” which significantly enhances your club’s onboarding process. These surveys ask different questions at specific intervals to the same person over time. The goal is to measure how a new member or employee feels about their experience at the club and identify any negative responses early on and quickly correct them.

Customizable Surveys

One of the most significant features of 59Club USA’s golf club survey tools is the ability to customize surveys to suit specific golf clubs’ needs. This allows golf club managers to collect targeted feedback on specific areas of their operations, such as customer service, course conditions, or food and beverage service.

Real-Time Reporting

Another compelling feature of 59Club USA’s golf club survey tools is the ability to generate real-time reports. This enables golf club managers to quickly access and analyze survey results and identify areas where improvements can be made. The real-time reporting also allows managers to address any issues immediately, enhancing customer satisfaction.

Benchmarking Against Industry Standards

59Club USA’s golf club survey tools also offer the ability to benchmark against industry standards. This means that golf club managers can compare their performance against other golf clubs in the industry and identify areas where they may be falling short. This feature allows managers to set goals for improvement and work towards becoming a leader in the industry.

Multiple Survey Delivery Options

59Club USA’s golf club survey tools offer multiple delivery options, including email, text message, and QR codes. This allows golf club managers to reach members and guests through their preferred communication channels, increasing the likelihood of receiving valuable feedback.

Actionable Insights

Another significant feature of 59Club USA’s golf club survey tools is the ability to provide actionable insights. The survey results are presented in an easy-to-read format, highlighting areas where improvements can be made. This feature enables golf club managers to make data-driven decisions and take actions that will have a positive impact on their operations.

Professional Support

Finally, 59Club USA’s golf club survey tools come with professional support. The team at 59Club USA is available to provide guidance and support throughout the survey process, ensuring that golf club managers get the most out of the survey tools. This feature gives golf club managers peace of mind knowing they have access to expert advice and support.

59Club USA’s golf club survey tools offer numerous benefits to golf club managers, including customizable surveys, real-time reporting, benchmarking against industry standards, mobile-friendly surveys, multiple survey delivery options, actionable insights, and professional support. These features provide golf club managers with the information they need to make data-driven decisions and improve their operations, ultimately enhancing customer satisfaction and increasing revenue.

5 Ways to Use 59Club USA’s Hospitality Survey Tools to Boost Your Club’s Bottom Line

Monday April 3, 2023

59Club USA’s hospitality survey tools are a valuable resource for club managers looking to boost their bottom line. By providing insights into areas such as food and beverage service, customer service, and retail sales, these survey tools can help clubs improve their operations and generate more revenue. Here are five ways club managers can use 59Club USA’s hospitality survey tools to boost their bottom line:

Identifying Employee and Member Exit Trends

Any club manager will tell you it costs significantly more to onboard a new member or employee than it does to keep an existing one. With 59club USA’s rolling employee and member exit surveys, club managers can identify trends and make changes to current operations in an effort to keep employees and members on the roster.

Enhance Food and Beverage Service

Food and beverage service is a significant area for clubs to focus on when it comes to boosting their bottom line. By utilizing 59Club USA’s hospitality survey tools, club managers can gather feedback from customers on their dining experiences. This feedback can be used to identify areas where improvements can be made, such as menu offerings, quality of food, and speed of service. By improving their food and beverage service, clubs can generate more revenue from dining sales and attract more customers.

Boost Retail Sales

Retail sales are a significant revenue source for clubs, and 59Club USA’s hospitality survey tools can help club managers maximize their retail sales. By collecting feedback from customers on their shopping experiences, club managers can identify areas where improvements can be made, such as product offerings and store layout. This feedback can be used to make changes that will enhance the overall shopping experience for customers, ultimately leading to more sales and revenue.

Identify Marketing Opportunities

59Club USA’s hospitality survey tools can also help club managers identify marketing opportunities. By collecting feedback from customers on their overall experience, club managers can identify areas where they excel and differentiate themselves from their competitors. This information can be used to develop targeted marketing campaigns that highlight the club’s strengths and attract more customers.

Measure Success

Finally, 59Club USA’s hospitality survey tools can be used to measure success. By collecting feedback from club members and employees over time, club managers can track their progress and measure the success of their improvements. This data can be used to identify areas where further improvements can be made and to continue to boost the club’s bottom line.

Club managers can use 59Club USA’s hospitality survey tools in various ways to boost their bottom line. By improving food and beverage service, enhancing customer service, boosting retail sales, identifying marketing opportunities, and measuring success, clubs can generate more revenue and attract more customers.

59CLUB USA ADDS NEW BUSINESS OPERATIONS MANAGER TO THE TEAM

Friday April 8, 2022

59club USA announced today Patsy Forester has joined the team as Manager of Business Operations. Forester will manage the recruitment, training, and coordination of 59clubUSA’s Mystery Shopper team and assist with marketing and social media for 59clubUSA. 

“Patsy joins us with years of experience in customer and member service in the golf industry,” said Mike Kelly, Managing Partner for 59club USA. “She is an excellent fit for our growing company and her knowledge and skills will be immediately impactful. We’re thrilled to have her on board.”

Patsy started her professional career in the Members Program at the United States Golf Association, where she served as a liaison between the organization’s members and all of the departments making up golf’s governing body for the U.S. She then worked at a private golf club in Maryland, amassing many years of experience interacting with golfers. Patsy’s focus has been on member development, marketing, and publishing.

“I’m thrilled to join the 59clubUSA team,” said Forester. “The opportunity to join a growing business with incredible upside and a commitment to customer service is extremely exciting.”

Patsy holds a bachelor’s degree in English with emphasis on rhetoric and composition from Elon University. While a student at Elon, she met her husband, PGA Professional, Wesley Forester. The parents of two grown children, Patsy and Wes enjoy traveling, spending time outdoors, cheering for the Georgia Bulldogs, and being involved at their local church.

59CLUB USA TO PROVIDE MYSTERY SHOPPING SERVICES TO WESTHAVEN GOLF CLUB

Tuesday March 22, 2022

59club USA announced today they added Westhaven Golf Club in Franklin, Tennessee, to the 59club USA client roster. 59club USA will use their industry-leading proprietary software and objective data analysis tools to provide mystery shopping services to help increase member satisfaction throughout the entire club experience.

“Westhaven Golf Club is an incredible property and we’re delighted to begin working with them,” said Mike Kelly, managing partner, 59club USA. “We look forward to showcasing our world-class customer service platform and provide knowledgeable insights into their current operations.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

“We’re extremely excited to use 59club USA’s mystery shopping services to help enhance our customer service, not only in our golf operations, but throughout our club experience,” Mark Lammi, General Manager of Westhaven Golf Club. “As a premier private club and a Troon Prive-managed property, we’re only as good as the service we provide to our members. We’re happy to employ these specific tools so we can continue to provide excellent service to our current and future members.”

Located just south of Nashville in Franklin, Westhaven Golf Club is located adjacent to the Westhaven master-planned community, developed by Southern Land Company. The core-golf design blends seamlessly with the surrounding hills and ridgelines of western Williamson County earning the club national recognition for outstanding design from both GolfWeek and Golf Digest. Westhaven Golf Club is managed by Troon Privé, the private club operations division of Troon.

59club USA has established and developed relationships with more than 150 well-known golf clubs and resorts in North America including 14 TPC Network properties, Reynolds Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina and We-Ko-Pa Golf Club in Scottsdale. Additionally, 59club USA works with management companies Bobby Jones Links, Landscapes Golf Management, and Arcis Golf, three of the world’s largest management companies.

59club USA Client, Landscapes Golf Management, in the news

Wednesday December 15, 2021

Landscapes Golf Management has been making news lately with a handful of key developments, bolstering their position as one of the 10 largest golf course operators in the country.

In September, the company expanded its existing partnership with Swing King, which operates a fully automated hole-in-one contest at golf courses, country clubs and resorts. The partnership will expand to include more than 30 of LGM’s properties nationwide.

The company then teamed up with 59club USA over the summer and by fall had seen the fruit of that relationship. 59club USA offers satisfaction surveys, mystery shopping and employee training at 20 of LGM’s daily-fee and private properties. The datapoints gathered from these activities have helped LGM to fine tune the experience of going to their properties.

In November, the company was selected to operate the River Run Country Club in Davidson, N.C. River Run features an 18-hole championship golf course as well as event spaces and a sports campus. LGM will be in charge of every facet of the operation, including sales, marketing, staffing, merchandising and more.

LGM has made a career out of being the strong, silent type. Founded in 2007 as an outgrowth of Landscapes Unlimited, a golf course developer and construction company, the company has slowly expanded ever since. It’s portfolio spans 20 states, 54 properties and features a number of regional offices.

LGM touts its family-owned nature as one of the main reasons for its success. Not being subject to third-party constraints opens many doors in how the company can deal with its clients.

“Our teams take relationship building extremely seriously and smart training is critical,” said Tom Everett, president of Landscapes Golf Management. “After all, we recognize that it doesn’t cost us one extra dollar to provide warm hospitality to every golfer, member and guest at our properties. Conversely, we understand how detrimental only one instance of poor service can be.”

59CLUB USA ADDS 19 NEW CLIENT PROPERTIES THROUGH AGREEMENT WITH ESCALANTE GOLF

Thursday December 2, 2021

59CLUB USA ADDS 19 NEW CLIENT PROPERTIES THROUGH

AGREEMENT WITH ESCALANTE GOLF

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they have agreed to terms with 19 golf properties owned and operated by Escalante Golf. 59club USA will provide mystery shopping services for each of the 19 properties – both private and daily fee – to identify strengths and potential areas for improvement throughout the individual golf experience at each property. To date, 59club USA has provided customer service benchmarking services like mystery shopping, employee and member survey tools and online training for more than 170 golf and hospitality properties in the United States.

“We’re extremely excited to be assisting the high-end properties in the Escalante portfolio with their customer service operations,” said Mike Kelly, managing partner of 59club USA. “We’re thrilled to get started and look forward to providing detailed feedback for each of their unbelievable golf courses.”

Click here to view a complete 59club USA client roster: https://www.59clubusa.com/venues-tested/

“The golf business demands attention to detail and extreme focus on the customer experience and member satisfaction,” said Jeff Kindred, EVP, Club & Resort Division . “We set exceptionally high standards at each one of our properties, but we also realize there is almost always room for improvement. By using 59club USA, we will be able to identify our needs more easily and, if necessary, make immediate changes. We’re eager to begin.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

59club USA has established and developed relationships with more than 170 well-known golf clubs and resorts in North America including 14 TPC Network properties, Reynolds Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina, and We-Ko-Pa Golf Club in Scottsdale. Additionally, 59club USA works with other owners and management companies such as Bobby Jones Links, Landscapes Golf Management, Arcis Golf, Brown Golf, Hampton Golf and now Escalante Golf.

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.

About Escalante Golf

Founded in 1991, Escalante Golf is a boutique owner and operator of 17 luxury golf properties across nine states. The Fort Worth, Texas-based company has quietly assembled an impressive collection of exclusive clubs in key markets. Many have hosted several prestigious amateur and professional golf tournaments including the U.S. Mid-Amateur Golf Championship, the Charles Schwab Cup, the WGC Match Play Championship and the Shell Houston Open. The firm’s culture emphasizes personal service, integrity, long-term stability, and operational excellence. Operating partners David McDonald, Elcio Silva, Robert Silva and David Matheson direct the Escalante team.

For more information: www.escalantegolf.com  817.386.9721.

59CLUB USA SIGNS MYSTERY SHOPPING AGREEMENT WITH THE CLIFFS’ SEVEN PROPERTIES

Thursday October 21, 2021

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they added The Cliffs and their seven golf properties to the client roster. 59club USA will use their industry-leading proprietary software and objective data analysis tools to provide mystery shopping services to help identify strengths in weaknesses in the overall golf experience at each individual club.

“The Cliffs represent some of the most beautiful and luxurious private communities in the country and we’re very excited to begin working with them,” said Mike Kelly, managing partner of 59club USA. “We look forward to providing 59club proven, knowledgeable insights into their golf operations.”

59club USA now serves more than 150 golf club and hospitality properties in North America. Click here to view a complete 59club USA client roster: https://www.59clubusa.com/venues-tested/

The Cliffs is a collection of seven private luxury residential mountain and lake club and communities encompassing more than 20,000 acres in the Blue Ridge Mountains. One membership at The Cliffs grants access to an unparalleled suite of amenities, including seven clubs, seven nationally-acclaimed golf courses, seven wellness centers, boating and water sports, a Beach Club, full-service marina, paddle sports, cycling, tennis, an equestrian center, miles of hiking trails, more than a dozen dining and private event venues, an organic farm and more than 2,000 year-round programs and social activities to create timeless experiences.

“Adding 59club USA’s mystery shopping services to our golf operations is an important step in our long-range customer service plans at The Cliffs,” said Rob Duckett, President of The Cliffs and South Street Partners. “Customer service is at the forefront of all amenities at The Cliffs and something in which we invest heavily. We’re looking forward to taking that next step with 59club.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

59club USA has established and developed relationships with more than 150 well-known golf clubs and resorts in North America including 14 TPC Network properties, Reynolds Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina, We-Ko-Pa Golf Club in Scottsdale. Additionally, 59club USA works with management companies Bobby Jones Links, Landscapes Golf Management, Arcis Golf – three of the world’s largest golf management companies.

GET THE DETAILS! INDUSTRY MISSING OUT ON REPEAT BUSINESS

Thursday October 14, 2021

If you think back to your networking or sales calls in the before the last turn of the century, you might remember the humble business card – something now considered archaic and overly obsolete. But the simple business card was one of the greatest first-party-data collection mechanisms ever made. It provided necessary information in which to produce a customer profile including name and geographical locations, contact information, certain demographic information based on the company and card stock and built trust and rapport throughout the sales process – often in the form of a firm handshake.

With the advent of search engines, social media networks and a near full integration of the internet into most of our waking lives, the need for collecting first-party data waned to the point of near obsolescence itself. Why make what you can buy cheaper? But new rules, regulations and internet navigation habits putting a premium on privacy have changed the game again, and it’s now more important than ever for golf clubs and hospitality venues to collect as much data as they can about their clients and customers – straight from the horse’s mouth.

According to data from 59club USA, golf clubs and hospitality venues are simply not gathering first-party data from their existing customers. And just like past success is the best indicator of future success, getting a new customer is 10 times harder than retaining an existing customer.

Third-Party Data vs. First-Party Data – What are We Talking About?

Anyone who has followed social media in any capacity over the last few years is likely familiar with third-party data. Basically, third-party data is a set of geographic, psychographic or demographic indicators purchased from a third party like an internet service provider or social network. Ever seen an advertisement on Facebook for something you were talking about with your friends? How about an Amazon ad that seems to follow you around the internet for that gadget you wanted? And while your phone or computer is actively listening to you, Facebook and Google are not listening to you to immediately serve you ads. The fact of the matter is you, the user, are freely giving that information to these enormous conglomerates. You just might not be aware of how much you’re giving them. That’s third-party data. And it’s going away – or at least significantly and actively changing.

First-party data is information gathered directly between you and your customers. Someone walks into your shop, fills out a form and gives it back to you for input into your CRM or database. Information can include everything you might find on a business card, but can also include what customers like about your club, what they don’t like, what they expect, what they might want in the future and what they’ve purchased in the golf shop. It’s an infinitely more personal connection, very inexpensive and certainly much more reliable.

Advertising Third Party Info Is Going Away

The past few years has brought with it a general concern about how internet navigation data is being used. Huge companies have been inundated with fines – albeit only a small percentage of their operating budget – and governments across the world have started to crack down on misuse of private information. That especially hurts clubs and venues who rely on tourism dollars from multiple different states and countries because each state and country has their own rules. California, for example, has much more strict internet privacy rules than its neighbor Arizona. And as a whole, Canada is far tougher on data collection than the United States but falls short compared to the European Union. Eventually, rules and regulations will find their way back to the mean – or at least begin to use common language – and by then, the data-aggregation systems your firm may have used will be gone. Putting a premium on collecting first-party data will help your club transition back into earlier models and set your club above competition who might find themselves at a loss later down the line.

The Industry Is Failing to Collect Necessary Information

59club USA data shows the average score of data-collection methods at the club level are substandard – scoring 6.7 out of 10. Most clubs fail to gather email addresses from new and existing customers, while some clubs fail to gather so much as a name or phone number.

The simple solution is to use your point-of-sale staff to collect this information at check in, put it in a system and then analyze the data later. But there are also digital integration systems which mirror common booking engines to automate this process. Then, it’s up to you as a manger what you do with the data. And just like having an umbrella in the trunk, better have it and not need it than need it and not have it.

THE FOUNDATION OF PROFESSIONAL RAPPORT: ADDRESSING THE CUSTOMER BY NAME

Friday October 8, 2021

Manners and proper etiquette have been a staple of human introductions and discourse since the dawn of civilization. Titles remain incredibly significant in day-to-day conversation. And the topic is so well-engrained in our society, there have been hundreds of etiquette books published throughout the years, with some recent examples including Amy Vanderbilt’s 1952 best seller “The Complete Book of Etiquette” and Tiffany’s “Table Manners for Teenagers.” It’s important! And while the definition of what is “proper” or “polite” or “appropriate” differs widely between cultures, age ranges, geographical areas, and – of course – what era of human history in which you find yourself, most western civilizations agree a proper address – greeting a customer by their name – is the easiest way to build a foundation of professional rapport. The problem? With respect to this topic, the golf industry is left wanting. Badly.

Proper address as a catalyst for a good customer experience

Aside from being an overall best practice, the proper address serves two important functions in point-of-sale club operations: it disarms the bully, and it reinforces a happy customer’s positive attitude.

As a club or hospitality professional, there’s no doubt you can recall at least a dozen stories of bully customers who approach the counter with a scowl. You can see it coming a mile away – this person is going to be a problem. It can be easy to fall into the trap set by this curmudgeon customer and stoop to a level beneath customer service standards set by your club. Pausing the conversation to complete a proper address and using or asking for the customer’s name is an excellent way to disarm discourtesy and begin the conversation on new, more polite terms.

On the flip side, a proper address tends to strengthen a positive and happy customer’s perception of your brand, especially from the onset of his or her experience at the club. The proper address also turns the point-of-sale operator into an authority or a person of influence throughout the customer journey and creates a positive, personal connection between an employee and the customer. This not only validates the customer’s experience, but through proper training and a commitment to this procedure, can also help your staff gain confidence and optimism for when that bully customer comes back again.

The stats

Everyone who walks through the door of a golf club, hotel, hospitality venue or other customer-first business will have to give a name to book their experience. Names are taken or given via the phone or digital booking systems and will always be on file for the day and time of customer arrival. And in that respect, the excuses for failing to address a customer by name are few and far between.

The current average proper address score of clubs and hospitality properties is 4.4 out of a possible 10 points over all 59club USA data sets and has only increased to a 6.7 out of 10 over the past 11 months. This remains one of the poorest scoring areas of 59club mystery tests to date. Yet, this is one of the easiest and cheapest corrections to make at the club. No risk, but extremely high reward.

59CLUB USA TO CONDUCT MYSTERY SHOPPING TESTS, PROVIDE SURVEY TOOLS FOR MEMBER-OWNED ST. IVES CC

Monday August 30, 2021

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they added member-owned St. Ives Country Club to the 59club USA client roster. 59club USA will use their industry-leading proprietary software and objective data analysis tools to provide mystery shopping services, online survey tools and access to 59club’online training tool, Mentor to increase member satisfaction throughout the entire club experience.

“St. Ives is an incredible property and we’re delighted to begin working with them,” said Mike Kelly, managing partner, 59club USA. “We look forward to showcasing our world-class customer service platform and provide knowledgeable insights into their current operations.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

“We’re extremely excited to use 59club USA’s mystery shopping services to help enhance our customer service, not only in our golf operations, but throughout our club experience,” said Mike Davis, GM at St. Ives. “As a member-owned private club, we’re only as good as the service we provide to our members and guests. We’re happy to employ these specific tools so we can continue to provide excellent service to our current and future members.”

St Ives Country Club is one of the premier private clubs in the Atlanta, Georgia area and provides a social environment for members, families. Located in Johns Creek, St Ives has provided golf, tennis, and swim programs for the entire family for over 30 years, offering high-caliber membership experience, while being one of the most warm, welcoming, and friendly country club in the area.

Already, 59club USA has established and developed relationships with more than 80 well-known golf clubs and resorts in North America including 14 TPC Network properties, Reynolds Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina, Bobby Jones Links, Landscapes Golf Management, Brown Golf Management and Hampton Golf – some of the world’s largest golf management companies.

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.

59CLUB USA INKS DEAL TO CONDUCT MYSTERY SHOPPING TESTS FOR VICI PROPERTIES’ FOUR GOLF COURSES

Friday July 30, 2021

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they added VICI Properties and their four golf courses to the 59club USA client roster. 59club USA will use their industry-leading proprietary software and objective data analysis tools to provide mystery shopping services to help audit and improve the golf experience, event sales and group-outing sales at all four VICI owned golf courses.

“We’re excited to be assisting the high-end properties in the VICI portfolio with their customer service operations,” said Mike Kelly, managing partner of 59club USA. “We’re thrilled to get started and look forward to providing detailed feedback for each of their four unbelievable golf courses.”

The mystery shopping services provided by 59club USA will capture the golf experience from start to finish and provide industry-leading, unbiased feedback on hundreds of data points that fully encapsulates the customer experience at each club.

“We are excited to partner with 59club USA as our teams strive to offer the best customer service at each of our VICI Golf facilities,” said Jeff Krohn, VP of Golf Operations for VICI Properties. “Using 59club USA tools, our teams will have the best resources available to WOW our guests during each visit. The team at VICI Golf is very excited to get started.”

VICI Properties owns and operates four golf courses in the United States including Rio Secco in Las Vegas, Nevada, Grand Bear Golf Club in Biloxi, Mississippi, Chariot Run Golf Club in Laconia, Indiana and Cascata Golf Club – touted as the 8th Wonder of the Golfing World – in Boulder City, Nevada.

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

Already, 59club USA has established and developed relationships with more than 80 well-known golf clubs and resorts in North America including 14 TPC Network properties, Reynolds Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina, Bobby Jones Links, and Landscapes Golf Management – two of the world’s largest golf management companies.

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit www.59clubusa.com.

About VICI Properties Inc.

VICI Properties Inc. is an experiential real estate investment trust that owns one of the largest portfolios of market-leading gaming, hospitality and entertainment destinations, including the world-renowned Caesars Palace. VICI Properties’ national, geographically diverse portfolio consists of 28 gaming facilities comprising 47 million square feet and features approximately 17,800 hotel rooms and more than 200 restaurants, bars, nightclubs and sportsbooks. Its properties are leased to industry leading gaming and hospitality operators, including Caesars Entertainment, Inc., Century Casinos, Inc., Hard Rock International Inc., JACK Entertainment LLC and Penn National Gaming, Inc. VICI Properties also has an investment in the Chelsea Piers, New York facility and owns four championship golf courses and 34 acres of undeveloped land adjacent to the Las Vegas Strip. VICI Properties aims to deliver sustained income and value growth through its strategy of creating the highest quality and most productive experiential asset portfolio in American real estate investment management.

59club USA Adds 20 Clubs to Rapidly Expanding Client Base Through Agreement With Landscapes Golf Management

Tuesday July 6, 2021

North American customer service satisfaction and benchmarking firm59club USA announced today they added Landscapes Golf Management (LGM) – a sister company to Landscapes Unlimited – to their client roster. 59club USA will use their industry-leading proprietary software and objective data analysis tools to provide mystery shopping services to help audit and improve the golf experience, membership sales, event sales and group-outing sales for 20 LGM golf properties in 13 states.

“We’re obviously thrilled to begin working with Landscapes Golf Management and their extensive list of extraordinary golf properties,” said Mike Kelly, managing partner of 59club USA. “We look forward to showcasing our world-class customer service platform and providing knowledgeable insights which will help shape future plans and achieve customer service excellence throughout their portfolio.”

With the addition of 20 LGM properties, 59club USA expands its client roster to more than 80 golf properties in 28 states across the country.

“Landscapes Golf Management invests extraordinary time, effort and resources into all levels of our organization, especially customer service and training, but we understand there is always room for improvement,” said Tom Everett, president of LGM.  “By utilizing 59club USA’s services, we will receive access to real-time, unbiased data which will help us achieve our goal of consistent customer service improvement, and continued success and growth in all customer-facing areas. We’re extremely excited to begin.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

Already, 59club USA has established and developed relationships with more than 80 well-known golf clubs and resorts in North America including 14 TPC Network properties, Reynolds Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina, Bobby Jones Links, and now Landscapes Golf Management – two of the world’s largest golf management companies.

59Club USA Adds Bret Garrison as Regional Director of Sales to the Team

Monday June 21, 2021

59club USA announced today Bret Garrison is joining the team as Director of Sales. Garrison will work remotely for 59clubUSA and manage new client sales operations, client retention strategies and strategic marketing initiatives.

“Bret joins us with more than 15 years’ experience in operational and sales management roles and his experience will be instrumental in 59club USA’s sales strategies moving forward, ” said Mike Kelly, Managing Partner for 59club USA. “As our business grows, we will continue to put a premium on hiring dedicated and talented individuals to lead our company into the future.”

Garrison gained experience at several high-end properties including Boar’s Head Resort & Club, The Club at New Seabury, Lexington Golf & Country Club and Up to Par Management.

“I’m absolutely thrilled to join the 59clubUSA team,” said Garrison. “The opportunity to join a growing company that is committed to raising the bar in the golf and hospitality industry really appealed to me.”

59club USA has established and developed relationships with more than 50 well-known private golf clubs and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club in Scottsdale, Cuscowilla on Lake Oconee, Fenway Golf Club in New York , The Mid Ocean Club in Bermuda, Haig Point in South Carolina, Ruark Golf Properties in Ocean City, Maryland, and Bobby Jones Links – one of the world’s largest golf management companies.


59club USA signs agreement with The Old Club

Monday April 26, 2021

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they have added The Old Club to their client roster. The Old Club, located in Harsens Island, MI, is a member-owned, exclusive island resort and yacht club surrounded by the pristine, freshwater of the Great Lakes delta known as the St. ClairFlats. 59club USA will use their industry-leading proprietary survey tool to assist the Club in gathering information that will allow the General Manager and the Board to be able to make strategic, data-driven decisions.

“As a Board, we wanted to get our members’ thoughts on certain key strategic issues we were facing,” stated Sean Southers, The Old Club Board Member. “We also wanted to gain some insights on several key operational issues. Mike and the 59club USA team did a great job helping us formulate the right questions to ask and executed the survey in a very timely manner. They also left us an easy-to-use survey tool to continue to gather our members’ thoughts on a variety of issues going forward. Part of our plan is to begin surveying all of our new members on how they are being integrated into the club as well as collecting data on why our exiting members are leaving.”

“The Old Club had not done a survey of their membership in several years,” said Mike Kelly, Managing Partner of 59club USA. “Their members were eager to give input on certain key decisions the Board and Management are facing, as evidenced by the high participation rate of members in the survey (63%). That is one of the highest participation rates we have seen, and they received some great data as a result”.

59club USA has established and developed relationships with more than 60 well-known clubs, communities and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club, Cuscowilla on Lake Oconee, Fenway Golf Club, The Mid Ocean Club, Palmetto Bluff, Reynolds Lake Oconee, Ruark Golf Properties and Bobby Jones Links golf management company.

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits,

Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.

About The Old Club

The Old Club enables old time values, honors decades of tradition yet anticipates the need and necessity to stay current and positively evolving – a collaboration that encourages innovation & supports future development. To learn more about The Old Club, visit https://www.theoldclub.com/.

59club USA Renews Agreement with Haig Point

Thursday April 22, 2021

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they have reached an agreement to extend their partnership with Haig Point located on Daufuskie Island in Hilton Head, SC. The extension allows 59club USA to continue to use its proprietary, industry-leading software and objective data analysis tools to provide Haig Point with valuable, quantitative, and unbiased customer service feedback.

“We’ve chosen to renew with 59Club for another year because we continue to improve and want to be a podium club,” said Adam Martin, VP of Sales & Marketing at Haig Point. “Member retention and recruitment are our top priorities and providing a world-class member experience is our most important strategy in reaching our goals. Our net promoter score has increased 52 points since we began surveying and mystery shopping ourselvesIt would not have been possible without the help from the 59Club team.

“The team at Haig Point does an unbelievably great job taking action on the data we provide for them,” stated MikeKelly, Managing Partner for 59club USA. “From the very first mystery shop, they had a written action plan they presented to their Board to address each area that could be improved”. They also survey all their new members regarding how they are feeling as they settle into their new lifestyle. They do this by sending a few, short, thoughtful surveys at appropriate intervals within the first few months after joining to ensure that each new member is getting engaged at the club. They are extremely focused on taking great care of their members”

59club USA has established and developed relationships with more than 60 well-known private golf clubs, communities and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club, Cuscowilla on LakeOconee, Fenway Golf Club, The Mid Ocean Club, Palmetto Bluff, Reynolds Lake Oconee, Ruark Golf Properties and Bobby Jones Links golf management company.

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery ShopperAudits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance, and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.

About Haig Point

Haig Point is a historic private community located on Daufuskie Island in South Carolina. From 1735 through the founding of our club in 1986, our land has been of great importance to the surrounding island. With endless opportunities, Haig Point Club has become a premier destination for members with its 29 golf holes, tennis and fitness facilities, swimming, and beach recreation.

CONTACT:
Jonathan Crist
480.348.7540
jcrist@commlinks.com

Mike Kelly
706-347-0331
mkelly@59clubUSA.com

59club USA RENEWS AGREEMENT WITH TPC

Tuesday February 16, 2021

STATHAM, Ga.North American customer service satisfaction and benchmarking firm 59club USA announced today they have reached an agreement to extend their partnership with TPC Network which operates 30 high-end golf properties in North America many of which are featured on the PGA TOUR. The extension allows 59club USA to continue to use its proprietary, industry-leading software and objective data analysis tools to provide TPC Network with valuable, quantitative and unbiased customer service feedback. 59club USA will provide these services to 14 of TPC Network’s 30 golf properties.

“The training and testing platform created the much-needed visibility into our sales organization that we’ve wanted for a long time,” said Vic Aliprando, VP of Business Development of PGA TOUR Golf Course Properties. “We now have a consistent sales training program for all new hires which allows us to focus our retraining efforts specifically on those that need it and on the areas that they need. Mike and his team are incredibly responsive and have done so much to help our sales team.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

“TPC Network and their team understands the importance of consistency when it comes to sales and customer service,” said Mike Kelly, Managing Partner of 59club USA. “We’re extremely excited to continue our relationship which has already paid dividends for their tremendous properties.”

59club USA has established and developed relationships with more than 50 well-known golf clubs and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club in Scottsdale, Cuscowilla on Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina, Ruark Golf Properties in Ocean City, Maryland, and Bobby Jones Links – one of the world’s largest golf management companies.

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.

About TPC Network

Owned, operated, and licensed by the PGA TOUR, the TPC Network is comprised of 30 premiers private, resort and daily fee golf properties designed by some of golf’s most elite architects. Twenty of the clubs are operated by affiliates of PGA TOUR Golf Course Properties, Inc. Each TPC has hosted or has been designed to host TOUR-sponsored golf tournaments. Since TPC Sawgrass first opened its world-renowned PLAYERS Stadium Course in the fall of 1980, TPCs have provided the PGA TOUR with rent-free venues for tournaments, helping to boost championship golf purses and increasing charitable donations to grass roots non-profit organizations. At the same time, TPCs have provided recreational golfers with the unique opportunity to test their skills on the same layouts where the world’s best golfers compete.

TPCs are known for their history of hosting PGA TOUR-sponsored golf tournaments, their outstanding conditioning and amenities, as well as a commitment to environmental excellence. The TPC Network is also distinguished by its unwavering commitment to further the PGA TOUR’s giving back mission through support of charitable and community-based programs. For more information, please visit www.tpc.com. For the most up-to-date news, follow the TPC Network on Twitter (@PlayTPC), Instagram (@PlayTPC) or Facebook.com/TPCNetwork.

59CLUB USA ADDS THREE STORIED DEVELOPMENT LUXURY CLUB COMMUNITIES TO CLIENT ROSTER

Wednesday October 14, 2020

STATHAM, Ga.North American customer service satisfaction and benchmarking firm 59club USA announced today they’ve added three private golf communities which Storied Development’s actively involved with  to their client roster including The Grove in Nashville, Tennessee, Boot Ranch in Fredericksburg, Texas and Talisker Club in Park City, Utah. 59club USA will use its industry-leading proprietary software and objective data analysis tools to provide feedback on Member satisfaction and utilize their exclusive my59 Mentor on-line training platform for Storied Development.

“The core of our business is ensuring our members receive a world-class, luxury experience in all areas and aspects of our communities,” said Mark Enderle, Partner, Storied Development LLC. “By engaging 59club, we receive the actionable and unbiased feedback from our residents and property owners we need to achieve our goal of consistent customer service improvement, continued success and growth.” 

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

“Storied Development’s incredible properties are some of the most beautiful and luxurious private golf communities in the country and we’re delighted to begin working with them,” said Mike Kelly, managing partner, 59club USA. “We look forward to showcasing our world-class customer service platform and provide knowledgeable insights which will help shape future plans and achieve customer service excellence throughout their portfolio.”

Already, 59club USA has established and developed relationships with more than 45 well-known golf clubs and resorts in North America including 14 TPC properties, Reynolds Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina, Ruark Golf Properties in Ocean City, Maryland and Bobby Jones Links – one of the world’s largest golf management companies.

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.

About Storied Development

Storied Development, LLC, is a partnership of seasoned real estate executives with a 30-year track record of success in the development, marketing, sales and operation of private club communities throughout the continental U.S., Caribbean, Mexico and Hawaii. The leadership team currently has an active role in three private golf communities, The Grove (College Grove, TN), Boot Ranch (Fredericksburg, TX) and Talisker Club (Hideout, UT). To learn more about Storied Development, visit https://storiedliving.com/.

59CLUB USA INKS DEAL WITH RUARK GOLF IN OCEAN CITY, MARYLAND

Thursday September 10, 2020

59club USA to Provide Mystery Shopping, Member Survey Tools and Virtual Training Services

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they added Ruark Golf Properties to their client roster. Ruark Golf owns and operates four of the premier golf clubs in Ocean City, Maryland including the 36-hole GlenRiddle Golf Club (Man O’ War and War Admiral), The Links at Lighthouse Sound, Rum Pointe, and Nutters Crossing. 59club USA will use their industry-leading proprietary software and objective data analysis tools to provide mystery shopping services, member, guest and employee survey tools and their exclusive my59 Mentor on-line training platform for Ruark Golf Properties.

“Ruark Golf prides itself on providing the highest level of customer service possible and that doesn’t exist in a vacuum,” said Chris Harrison, director of business development, Ruark Golf. “Our team is constantly looking for ways to improve. With 59club’s services, we hope to more easily identify areas in which to enhance our guest experience and quickly and efficiently implement real solutions. We’re excited to get started.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

“We’re thrilled to showcase our suite of services and bring Ruark Golf into the 59club family,” said Mike Kelly, managing partner, 59club USA. “Ocean City is a bright, vibrant and established golf destination, and these properties are some of the best around. We look forward to working with Ruark Golf and helping their team take additional steps in elevating their customer service techniques.”

Already, 59club USA has established and developed relationships with more than 30 well-known golf clubs and resorts in North America including 14 TPC properties, Reynolds Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina and Bobby Jones Links – one of the world’s largest golf management companies.

59CLUB USA RENEWS CUSTOMER SERVICE BENCHMARKING RELATIONSHIP WITH BOBBY JONES LINKS

Tuesday September 1, 2020

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they have renewed their professional relationship with Bobby Jones Links. Bobby Jones Links manages a diverse portfolio of golf and social clubs on behalf of developers, private investors, municipal and government entities, associations, club boards, and lenders. 59club USA will continue to provide survey tools, mystery shopping services, and virtual training services for Bobby Jones Links to measure and improve performance throughout their club portfolio.

“Our partnership with 59club USA has been instrumental in evaluating and enhancing our performance across the board,” said Amy Buchanan, VP of Sales and Marketing, Bobby Jones Links. “Using a third party to ensure we’re constantly getting better is a real differentiator compared to other management companies who rely on biased data from their own channels. With 59club USA, we can ensure we’re getting real, actionable, unbiased data which will allow us to improve quickly and efficiently. We’re thrilled with the results.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training.

“Our partners’ continued success is our success,” said Mike Kelly, managing partner, 59club USA. “We look forward to our continued work with the Bobby Jones Links team and helping them continue their pursuit of customer service excellence.”

Already, 59club USA has established and developed relationships with more than 40 well-known golf clubs and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club in Scottsdale, The Mid Ocean Club in Bermuda, Haig Point in South Carolina and Bobby Jones Links – one of the country’s largest golf management companies.

59CLUB USA FINALIZES RELATIONSHIP WITH THREE MORE BOBBY JONES LINKS MANAGED CLUBS

Monday June 8, 2020

59club USA to Provide Full Suite of Services to Big Canoe, Hope Valley Country Club and The Champions Club.

59club USA announced today they added three more Bobby Jones Links managed clubs (Big Canoe, Hope Valley Country Club and The Champions Club) to their client roster. Just one hour north of Atlanta, GA, Big Canoe is a private, gated, masterplanned community. Hope Valley Country Club is a member-owned private club located in Durham, NC and The Champions Club is a private club nestled at the foot of the White Oak Mountain in Ooltewah, TN. “We’re excited to continue our relationship with the Bobby Jones Links team and are looking forward to developing a relationship with each of the managers at these three new clubs” stated Mike Kelly, Managing Partner of 59club USA.

“Bobby Jones Links has secret shopped our properties and surveyed our customers and members for years. When the time came to elevate our practices allowing for better analysis of our data against industry standards and our competitors, 59club USA was the ideal partner to engage. We believe what gets measured gets done, and 59club USA’s tools provide our properties feedback for effective improvement” stated Amy Buchanan – VP Marketing and Sales for Bobby Jones Links 59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training. Click here to view a complete list of 59club USA’s suite of services.

Already, 59club USA has established and developed relationships with nearly 40 wellknown golf clubs and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club in Scottsdale, The Mid Ocean Club in Bermuda, Haig Point and Sea Pines Country Club in South Carolina and The Hideout Golf Club & Resort in Texas. See a full list of their clubs at https://www.59clubusa.com/venues-tested/.

59CLUB USA PROVIDES COMPLIMENTARY EMPLOYEE SURVEY TOOLS, HELPING CLUBS IDENTIFY STAFF NEEDS DURING CHALLENGING TIMES

Wednesday April 8, 2020

59club USA announced today the company will provide its finalized employee survey tools to golf clubs and other hospitality venues amid the COVID-19 crisis for free. The employee survey tools capture employee challenges, concerns, and potential opportunities all in one easy-to-use snapshot. 59club USA has previously made available survey tools intended for club guests and members. The complimentary survey tools will be available throughout the current crisis.

“Many clubs are asking themselves if surveying their employees is appropriate during this time,” said Mike Kelly, managing partner, 59club USA. “The long-term implications of mismanaging employee needs are insurmountable, and there is data available that shows employee feedback and direct communication is not only appropriate, it’s necessary during this crisis. Top-performing clubs consistently search for ways to make themselves and their employees better.”

59club’s proprietary survey tools enable club managers to identify both employee and guest needs, strengthen customer retention and recognize a clear direction on ways to improve the overall experience at their respective clubs. The smart dashboard allows clubs to analyze data in a clear and concise manner and provides demographic filters to further segment information from employees, creating a comprehensive, manageable and immediate snapshot of employee opinion and attitude. 59club has created COVID-19 specific survey templates as part of their free offering of their survey tools. Managers and decision makers have the freedom to create additional custom questions of their own to better fir their needs and goals using the software.

“Effective feedback, both positive and negative, is very helpful anytime,” said Kelly. “It may be more important now than ever during these ever-changing times. Top performing clubs are top performing clubs because they consistently search for ways to make their best even better. Top performing clubs are not only good at accepting feedback, they deliberately ask for feedback. And they know that feedback is helpful only when it highlights weaknesses as well as strengths.”

Click here to gain complimentary access to this important tool

59CLUB USA PROVIDES ADDITIONAL COMPLIMENTARY SURVEY TEMPLATES, CONTINUES SUPPORT OF HOSPITALITY AND TOURISM INDUSTRY DURING COVID-19 PANDEMIC

Tuesday March 31, 2020

59club USA announced today they will offer additional complimentary COVID-19-specific survey templates amid the ongoing global crisis. Additional survey templates include two direct-member communication surveys – dependent on whether the respective facility is currently open or closed for business – as well as two golf instruction templates also dependent on the current state of the respective business. Golf clubs and other hospitality venues may use the complimentary survey tools to communicate directly to their membership and identify member and guest needs through May 31, 2020.

“We’re doing everything we can to empower those in our industry that have been so greatly affected by the pandemic,” said Mike Kelly, managing partner, 59club USA. “These special COVID-19 survey templates include insightful questions covering all aspects of a venue’s professional services. Right now, it is absolutely imperative club managers open efficient and consistent communications channels with their members and guests to accurately identify their needs to plan and respond accordingly.”

The complimentary COVID-19 survey tools now include four specialized and unique approaches to direct member communication including “club member: facility open,” “club member: facility closed,” “golf instruction: facility open,” and “golf instruction: facility closed.” These surveys accurately reflect the differences between clubs in different regions across the country which have adopted different rules based on their specific circumstances.

59club’s proprietary survey tools enable club managers to identify member and guest needs, strengthen customer retention and recognize a clear direction on ways to improve the overall experience at their respective clubs. 59club will provide specific COVID-19 survey templates as part of their complimentary offering of the survey tool. Managers and decision makers can use this service to pick and choose from pre-set questions already available within the platform, and/or choose to add custom questions of their own. The ability to gather data from one’s own members and make direct comparisons based on the current situation facing the industry will provide clarity and vision on a global scale when its needed most.

Click here to sign up for complimentary survey tools.

59CLUB USA PROVIDES COMPLIMENTARY SURVEY TOOLS, HELPING CLUBS IDENTIFY MEMBER NEEDS DURING CHALLENGING TIMES

Tuesday March 31, 2020

59club USA announced today they will offer complimentary use of their proprietary survey tools amid the current COVID-19 crisis. Golf clubs and other hospitality venues may use the survey tools to communicate directly to their membership and identify member and guest needs through May 31, 2020.

“Obviously, the tourism and hospitality industries have been greatly affected by the pandemic,” said Mike Kelly, managing partner 59club USA. “We want to help these clubs communicate with their members and guests so they can be best prepared to accommodate special circumstances until things get back to normal. We’re in this together. We want to do our part and help as much as we can.”

59club’s proprietary survey tools enable club managers to identify member and guest needs, strengthen customer retention and recognize a clear direction on ways to improve the overall experience at their respective clubs. 59club will provide specific COVID-19 survey templates as part of their complimentary offering of the survey tool. Managers and decision makers can use this service to pick and choose from pre-set questions already available within the platform, and/or choose to add custom questions of their own. The ability to gather data from one’s own members and make direct comparisons based on the current situation facing the industry will provide clarity and vision on a global scale when its needed most.

“These are extraordinary times. Many managers are trying to figure out if their club should remain open or what, if any, services should still be available,” said Simon Wordsworth, founder of 59club. “Clubs themselves are navigating uncharted waters trying to determine what their members actually want or expect from their club. Relying only on substandard communication tools like social media and non-reply emails does a disservice to the club, its members and guests. We want our friends and colleagues in the tourism and hospitality industries to have everything they need to weather this storm.”

Click here to sign up for complimentary survey tools.

59CLUB USA FINALIZES RELATIONSHIP WITH REYNOLDS LAKE OCONEE

Tuesday February 18, 2020

59club USA to Provide Employee Survey Tools for the Exclusive Club

59club USA announced today they added Reynolds Lake Oconee to their client roster. Reynolds Lake Oconee is a private residential lake and golf community on Lake Oconee just 70 miles East of Atlanta, Georgia offering spectacular lakefront residential properties, unrivaled and adventurous sporting grounds, more than 40 distinct member clubs and six incredible golf courses designed by legendary architects like Jack Nicklaus, Tom Fazio and Rees Jones. 59club USA will provide employee survey tools and services for Reynolds using their proprietary software and objective data analysis tools.

“We’re excited to be assisting such a high-end club as Reynolds Lake Oconee with their employee survey tools,” said Mike Kelly, managing partner of 59club USA. “The ability to understand employee needs, set expectations and deliver necessary incentives and training is crucial to providing exceptional customer service to existing and potential members. We’re thrilled to get started.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training. Click here to view a complete list of 59club USA’s suite of services.

Already, 59club USA has established and developed relationships with nearly 40 well-known golf clubs and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club in Scottsdale, The Mid Ocean Club in Bermuda, Haig Point in South Carolina and Bobby Jones Links – one of the world’s largest golf management companies. Click here for a list of testimonials.

59CLUB USA INKS DEAL WITH CUSCOWILLA ON LAKE OCONEE IN GEORGIA

Thursday February 6, 2020

59club USA to Provide Mystery Shopping and Customer Service Benchmarking Tools for the Club

59club USA announced today they added Cuscowilla on Lake Oconee to their client roster. Cuscowilla is a private residential lake and golf community on Lake Oconee just 70 miles East of Atlanta, Georgia offering unrivaled lake views, true southern hospitality and Georgia’s No. 1 residential golf course designed by world-renowned architect duo Bill Coore and Ben Crenshaw. 59club USA will provide mystery shopping services for Cuscowilla using their proprietary software and objective data analysis tools.

“We’re extremely excited to use 59club USA’s mystery shopping services to help enhance our customer service, not only in our golf operations, but also our food and beverage operations,” said Jarrod Clark, general manager of Cuscowilla. “As a private club, we’re only as good as the service we provide to our members. We’re happy to employ these specific tools so we can continue to provide excellent service to our current and future members.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training. Click here to view a complete list of 59club USA’s suite of services.

“Cuscowilla is an incredible property and we’re delighted to begin working with them,” said Mike Kelly, managing partner, 59club USA. “We look forward to showcasing our world-class customer service platform and provide knowledgeable insights into their current operations.”

Already, 59club USA has established and developed relationships with more than 30 well-known golf clubs and resorts in North America including 14 TPC properties, Reynolds Plantation, The Mid Ocean Club in Bermuda, Haig Point in South Carolina and Bobby Jones Links – one of the world’s largest golf management companies. Click here for a list of testimonials.

59CLUB USA ADDS THE MID OCEAN CLUB IN BERMUDA TO CLIENT ROSTER

Monday February 3, 2020

59club USA to Provide Mystery Shopping and Other Customer Service Benchmarking Tools for the Club

59club USA announced today they added The Mid Ocean Club to their client roster. The Mid Ocean Club is a private members’ club in picturesque Tucker’s Town, Bermuda, offering exceptional amenities, private beaches and a world-class golf course recognized by Golf Digest in 2018 as one of the Top-100 World’s Greatest Golf Courses. 59club USA will provide mystery shopping and membership benchmarking services for The Mid Ocean Club using their proprietary software and objective data analysis tools.

“We’re extremely excited to use this new technology to better understand our Members’ needs,” said Austen Gravestock, GM at The Mid Ocean Club.  “We take extraordinary pride on the level of service we provide at Mid Ocean Club. We hope our partnership with 59club USA will help us understand and implement new ways to enhance the experience at our incredible club.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training. Click here to view a complete list of 59club USA’s suite of services.

“We’re thrilled to bring Mid Ocean Club into the 59club USA family,” said Mike Kelly, managing partner, 59club USA. “We look forward to working with their team and helping them continue their pursuit of customer service excellence.”

59club USA Inks Deal With Haig Point In South Carolina

Thursday January 23, 2020

59club USA to Provide Mystery Shopping and Other Customer Service Benchmarking Tools for the Club

North American customer service satisfaction and benchmarking firm 59club USA announced today they added Haig Point to their client roster. Haig Point is a luxurious, sea island community off the coast of South Carolina between Hilton Head and Savannah, Georgia with two Rees Jones designed golf courses, as well as tennis, equestrian and outdoor recreation amenities. 59club USA will provide mystery shopping and membership benchmarking services for Haig Point using their proprietary software and objective data analysis tools.

“Haig Point is an incredible property and we feel that our partnership with 59club USA will help us take our service to the highest level,” said Adam Martin, director of sales and marketing for Haig Point. “We’ve been self-evaluating using survey tools and comment cards, but our hope is that this software will give us instantaneous feedback and comparisons to some of the world’s top clubs/resorts.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training. Click here to view a complete list of 59club USA’s suite of services.

“We’re very excited to bring another unbelievable property into the 59club USA fold,” said Mike Kelly, managing partner, 59club USA. “We look forward to working with Haig Point and helping their team take the next step in elevating their membership service levels.”

Already, 59club USA has established and developed relationships with more than 30 well-known golf clubs and resorts in North America including 14 TPC properties and Bobby Jones Links – one of the world’s largest golf management companies. Click here for a list of testimonials.