10 Reasons Why Golf Club Managers Need 59Club USA’s Satisfaction Surveys

Wednesday April 26, 2023

Golf club managers are always looking for ways to improve their operations and keep their members, guests and staff satisfied. One of the most effective ways to achieve this is by utilizing satisfaction surveys. In particular, 59Club USA’s survey tools have proven to be an invaluable asset to golf clubs across the country. Here are ten reasons why golf club managers need 59Club USA’s satisfaction surveys:

Actionable Insights Through Rolling Surveys

Onboarding new members or employees can be a significant challenge for all clubs. Thankfully, 59club USA’s rolling surveys eliminate some of the guess work regarding your newest addition. These survey tools automatically ask your new members and employees a set of questions regarding their new position at set intervals to measure how a new person at your club (member or employee) is feeling about their choice to join your club. This not only gives you a chance to correct any negative feelings, but also identifies trends over time regarding your entire onboarding process.

In the same vein, member and employee exit surveys provide insight into the real reason behind why someone leaves (whether they are a member or an employee). A few well thought out questions placed into a survey like this will, over time, give the leadership of the club great insights on why people leave and identify trends to make necessary changes.


59Club USA’s survey tools also allow golf clubs to benchmark their performance against industry standards. This provides golf clubs with a clear understanding of where they stand relative to their competitors and helps them identify areas where they need to improve.

Improved Customer Satisfaction

Perhaps the most obvious benefit of utilizing 59Club USA’s satisfaction surveys is that they help improve customer satisfaction. These surveys provide valuable insights into what members and guests like and dislike about a golf club’s services, facilities, and staff. Armed with this information, golf clubs can make necessary improvements to better serve their members and guests.

Better Operational Efficiency

59Club USA’s survey tools also help improve operational efficiency. By identifying areas where operations can be streamlined, golf clubs can reduce wait times, improve communication with members and guests, and generally create a more efficient and effective environment.

Increased Revenue

Happier members and guests mean more revenue for golf clubs. By improving customer satisfaction, golf clubs can attract more repeat business and new members and guests. In addition, members and guests who are satisfied with their experience are more likely to spend money on additional services and merchandise.

Competitive Advantage

Golf is a highly competitive industry, and golf clubs are constantly looking for ways to gain an edge over their competitors. By utilizing 59Club USA’s satisfaction surveys, golf clubs can identify areas where they excel and areas where they need to improve. This information can be used to differentiate themselves from their competitors and provide a better overall experience for members and guests.

Customizable Surveys

59Club USA’s survey tools are highly customizable, which means that golf clubs can tailor their surveys to meet their specific needs. This allows golf clubs to focus on the areas that are most important to their members and guests and operations.

Easy to Use

59Club USA’s survey tools are also easy to use. Golf clubs can easily distribute surveys to members and guests and collect data in a timely manner. This allows golf clubs to quickly identify areas where they need to make improvements and implement changes.

Staff Development

59Club USA’s survey tools also provide valuable feedback on staff performance. This feedback can be used to identify training and development opportunities for staff, which can improve overall customer satisfaction and operational efficiency.

Continuous Improvement

Finally, 59Club USA’s survey tools promote a culture of continuous improvement. By constantly collecting and analyzing customer feedback, golf clubs can make ongoing improvements to their operations and services. This helps ensure that they are always providing the best possible experience for their members and guests.

Club managers should consider utilizing 59Club USA’s satisfaction surveys to improve customer satisfaction, operational efficiency, and revenue. With customizable surveys, actionable insights, and benchmarking capabilities, these survey tools provide golf clubs with valuable information that can be used to make meaningful improvements.