Month: July 2026

Join fellow Club Managers, Golf Professionals, and Industry Leaders for an engaging morning of education, insight, and networking at the 59club Education & Networking Event, hosted at TPC Sawgrass on Tuesday, August 11, 2026.

Attendance is complimentary for up to 2 delegates per club, with places limited and allocated on a first-come, first-served basis.

59club Featured Education Session; Customer Service & Operational Excellence – What truly separates a good club experience from a great one?

This interactive masterclass goes beyond theory, providing practical frameworks, real-world examples, and actionable strategies that Club Managers, Golf Professionals, and their teams can immediately implement.

An outstanding golfing experience extends far beyond course conditions. It is created through the consistency, intent, and quality of every interaction your members and guests have throughout their visit. Together, we’ll examine the non-negotiable service standards that distinguish the industry’s leading private clubs, resorts, and daily fee facilities, and discuss how to embed these standards into your daily operations.

Drawing on 59club’s objective mystery shopping data across Golf Operations, Food & Beverage, and Retail, we’ll highlight common service gaps, uncover overlooked upselling opportunities, and share the best practices that consistently drive higher member satisfaction, stronger team performance, and measurable commercial success.

What you’ll take away:

• A clear understanding of the service standards that distinguish the industry’s highest-performing clubs.
• Practical techniques to elevate member and guest satisfaction while increasing ancillary revenue opportunities.
• Exclusive benchmarking insights from 59club’s mystery shopping data across Golf Operations, Food & Beverage, and Retail.
• Actionable ideas that you and your team can implement immediately to enhance the customer experience and drive operational excellence.
• The opportunity to network with industry peers, exchange ideas, and learn from clubs committed to delivering exceptional service.

Guest Speakers; We’re also delighted to be joined by three of our trusted industry partners & supporters, who will share their expertise and practical insights:

• Bryant Shuford, PGA, Director of Partnerships – Turtleson – Every Detail Matters – How intentional experiences drive customer loyalty.
• John Mousley – PGA Master Professional (guest of Power Tee) – How practice facilities are no longer just warm-up areas, they are classrooms, testing grounds, and first impressions all rolled into one.
• Rachel Carter, NGCOA Senior Director of Membership: Golf Business Pulse Report – An immersion into current & future trends impacting golf facility operations.

Schedule

8:30am Registration, coffee & pastries

9:00am Spencer Brookman & Bret Garrison (59club)

10.15am Bryant Shuford (Turtleson)

11.00am Break / Networking

11.15am John Mousley (Power Tee Guest)

12:00pm Rachel Carter (NGCOA)

12:30pm Spencer Brookman & Bret Garrison (59club)

1.30pm Depart

Please feel free to share this invitation with your colleagues. (Extra places can be reserved at just $50 pp)

The sessions are open to all golf and hospitality professionals, regardless of whether their club currently works with 59club – so feel free to forward the invite to other clubs that you believe would benefit from attending.

Additional venues and dates will be announced shortly, as the roadshow travels across the United States.

We hope you’ll be able to join us for what promises to be an informative, engaging, and valuable morning.

Reserve your place today here

We look forward to welcoming you to TPC Sawgrass on August 11.

The 59club USA team

Customer Service, Operational Excellence, and Networking Events will bring industry professionals together across the country, beginning at TPC Sawgrass this August.

59club, the global leader in customer service benchmarking, mystery shopping, and performance analytics for the golf, leisure, and hospitality industries, has announced the launch of its USA Education & Networking Roadshow, a new series of events designed to bring together Club Managers, Golf Professionals, and hospitality leaders to share knowledge, inspire best practice, and strengthen industry connections.

The inaugural event is complimentary, takes place at TPC Sawgrass on Tuesday, August 11, 2026, and marks the first stop on what will become an ongoing national roadshow that will visit golf venues across the United States, delivering practical education sessions, expert guest speakers, and valuable networking opportunities.

The events are open to all golf and hospitality professionals, regardless of whether their club currently works with 59club. The series has been created to encourage the sharing of ideas, best practices, and industry knowledge across the wider golf community, providing an inclusive forum where clubs can learn from one another, build valuable connections, and collectively raise standards of service and operational excellence.

At the heart of each event is 59club’s commitment to helping clubs deliver exceptional customer experiences, while driving operational excellence and commercial performance. Delegates will gain exclusive access to benchmarking insights drawn from 59club’s extensive mystery shopping program, alongside practical strategies that can be implemented immediately across Golf Operations, Food & Beverage, Retail, and wider club operations.

The opening education session, Customer Service & Operational Excellence, will explore what truly separates good clubs from great ones, using real-world examples, proven service frameworks, and objective industry data to identify the standards and behaviors that consistently create outstanding member and guest experiences.

Each event will be supported by 59club’s valued industry partners and guest speakers, bringing together expertise from across the golf industry to share practical insights, innovative ideas, and real-world experiences. Their contributions will further enrich the educational program while creating additional opportunities for delegates to connect with leading voices and trusted suppliers shaping the future of the industry.

Mark Reed, 59club Co-Founder said:

“We’re incredibly excited to launch our USA Education & Networking Roadshow. Our ambition is to bring golf and hospitality professionals together to share ideas, learn from one another, and leave with practical strategies they can implement immediately back at their clubs. These events aren’t sales presentations, they’re about sharing best practice, global insight, and creating meaningful conversations that help raise service standards. TPC Sawgrass is the perfect venue to launch the series, and we’re looking forward to bringing the roadshow to clubs across the country in the months ahead.”

Attendance at TPC Sawgrass is complimentary for up to two delegates per club, places are limited and will be allocated on a first-come, first-served basis to ensure an engaging and interactive experience. Extra places can be reserved at just $50 per person. Additional venues and dates will be announced shortly, as the roadshow travels across the United States.

Please click here to register your attendance.

For clubs unable to attend the launch event, 59club encourages professionals to watch for future announcements, with further roadshow dates and venues coming soon to a region near them.

59club USA is thrilled to announce Mission Resort + Club as its newest partner venue, further strengthening its presence across the United States.

Owned and operated by MMI Hospitality Group, Mission Resort + Club is nestled among the rolling hills of Central Florida, and renowned for its two championship golf courses, outstanding hospitality, and commitment to delivering memorable experiences for members and guests alike. With a rich golfing heritage and a reputation for exceptional service, the resort continues to be one of Florida’s premier golf destinations.

Through this new partnership, Mission Resort + Club will utilize a comprehensive suite of 59club solutions, including Mystery Shopping, E-learning Education Platform, Member & Guest Surveys, and on-site Training.

Together, these tools will provide valuable insight into the visiting golfer experience, membership sales inquiry handling, team performance, and overall service delivery.

59clubUSA will work closely with the team to deliver customized training across golf operations and sales. The training content will be shaped by the insights and opportunities identified through the mystery shopping data, ensuring the program is tailored to the club’s specific needs and objectives.

The resulting data and development will help the resort to further elevate standards and enhance the experiences enjoyed across the property.

Dominic Buompastore, Vice President of Operations MMI Hotel Group commented on the partnership:

“At Mission Resort + Club, we are always looking for ways to enhance the experience we provide to our members and guests. Partnering with 59club gives us access to industry-leading measurement, training, and development tools that will help us better understand our performance, support our team, and continue delivering exceptional hospitality across every touchpoint of the customer journey.”

Welcoming Mission Resort + Club to the 59clubUSA network, Regional Manager Spencer Brookman added,

“We are delighted to welcome Mission Resort + Club to the 59club community. The team has a clear commitment to excellence and a genuine desire to improve the experiences they deliver. By combining Mystery Shopping, our Mentor Education Platform, Satisfaction Surveys, and Training, we look forward to providing meaningful insights and support that will help the team further strengthen service standards and create even more memorable experiences for their members and guests.”

The partnership marks an exciting new chapter for Mission Resort + Club as they continue their pursuit of service excellence, leveraging data-driven insights, employee development, and customer feedback to ensure every experience exceeds expectations.