59club USA signs agreement with The Old Club

Monday April 26, 2021

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they have added The Old Club to their client roster. The Old Club, located in Harsens Island, MI, is a member-owned, exclusive island resort and yacht club surrounded by the pristine, freshwater of the Great Lakes delta known as the St. ClairFlats. 59club USA will use their industry-leading proprietary survey tool to assist the Club in gathering information that will allow the General Manager and the Board to be able to make strategic, data-driven decisions.

“As a Board, we wanted to get our members’ thoughts on certain key strategic issues we were facing,” stated Sean Southers, The Old Club Board Member. “We also wanted to gain some insights on several key operational issues. Mike and the 59club USA team did a great job helping us formulate the right questions to ask and executed the survey in a very timely manner. They also left us an easy-to-use survey tool to continue to gather our members’ thoughts on a variety of issues going forward. Part of our plan is to begin surveying all of our new members on how they are being integrated into the club as well as collecting data on why our exiting members are leaving.”

“The Old Club had not done a survey of their membership in several years,” said Mike Kelly, Managing Partner of 59club USA. “Their members were eager to give input on certain key decisions the Board and Management are facing, as evidenced by the high participation rate of members in the survey (63%). That is one of the highest participation rates we have seen, and they received some great data as a result”.

59club USA has established and developed relationships with more than 60 well-known clubs, communities and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club, Cuscowilla on Lake Oconee, Fenway Golf Club, The Mid Ocean Club, Palmetto Bluff, Reynolds Lake Oconee, Ruark Golf Properties and Bobby Jones Links golf management company.

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits,

Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.

About The Old Club

The Old Club enables old time values, honors decades of tradition yet anticipates the need and necessity to stay current and positively evolving – a collaboration that encourages innovation & supports future development. To learn more about The Old Club, visit https://www.theoldclub.com/.