WELCOMING NEW MEMBERS THE RIGHT WAY

Friday December 17, 2021

You’re long past it now, but try to harken back to your days as a middle schooler or teenager, full of angst and hungry for friends and meaningful relationships. Maybe you were one of the cool kids who never had trouble making new friends, but for a lot of people – especially for those who moved into a new school district – building new relationships was full of difficulty and anxiety. The same might be said for new members joining a private club. And if your members are paying dues to be a part of a community instead of simply taking advantage of the facilities and amenities, it’s imperative to make them feel welcome and part of the family.

According to 59club data from their proprietary member survey tool, the majority of high-performing private clubs are welcoming new members the right way, but a large percentage of clubs are falling short in key areas of new member integration. Let’s get to the numbers.

The Welcome Call

If your sales staff or marketing team spent a ton of time and a lot of money wining, dining, courting and signing a prospective new lead at your private club, you would assume they would be running – and fast – to call the new member to welcome them to the club. According to 59club data, only 52% of new members at private clubs received a formal “welcome to the club” phone call. Not exactly a great start to a budding new relationship.

The Formal Induction meeting

The practice of hosting formal induction meetings for new members is not for every club, but all but guarantees your members an opportunity to meet, learn about and formally welcome a new member of your private community. On average, 26% of new members at private clubs took part in a formal induction meeting, but among the highest scoring clubs in the world, this number dramatically increases to nearly 90%. It might be worth fleshing out and implementing this program at your club in the future if not already in place.

Staff Introduction and Networking

As your members spend more time at the club, your staff will invariably pick up on some interesting tidbits, facts, likes and dislikes from your various members. And in that regard, your staff is armed with networking abilities well suited to help your new members make new friendships. Less than 50% of new members surveyed said they were introduced to legacy members by staff members, but again, the best clubs in the world make this a regular practice.

Knowing Your Name

One of the quickest and easiest ways make someone feel at home is simply by addressing them by their name. shockingly, less than 60% of members surveyed report private club staff members demonstrating they know the name of the newest members.

Adding it All Up

When you take a look at the numbers above, it’s easy to see why only 65 percent of new members at private clubs report making new friendships within their first few months. And for a model that requires camaraderie and inclusion, leaving it up to your members to make friends on their own without any tips and tricks to get the process started is a recipe for member stagnation.

Learn more about the 59club Member Surveys here: https://www.59clubusa.com/satisfaction-surveys/

USA venues

Wednesday January 20, 2021

USA

Alabama

Pursell Farms (Sylacauga)

Arizona

TPC Scottsdale (Scottsdale), We-Ko-Pa (Fort McDowell), Pinnacle Peak Country Club (Scottsdale), Ancala Country Club (Scottsdale), Arrowhead Country Club (Glendale), Continental Golf Club (Scottsdale), Kokopelli Golf Club (Gilbert), Raven Golf Club (Phoenix), Stonecreek Golf Club (Phoenix), Superstition Springs Golf Club (Mesa), Tatum Ranch Golf Club (Cave Creek), The Legend at Arrowhead (Glendale), Chaparral Pines Country Club (Payson), McDowell Mountain Golf Club (Scottsdale), Ocotillo Golf Club (Chandler), Palm Valley Golf Club (Goodyear), Rim Golf Club (Payson), The Stone Canyon Club (Oro Valley), The Golf Club at Dove Mountain (Marana), The Gallery Golf Club (Marana)

Bermuda

The Mid Ocean Club (St. George’s)

California

David L. Baker Golf Course (Fountain Valley), Los Robles Greens Golf Course (Thousand Oaks), Meadowlark Golf Club (Huntington Beach), Shandin Hills Golf Club (San Bernardino), The Club at Ruby Hill (Pleasanton), The Oaks Club at Valencia (Valencia), Tierra Rejada Golf Club (Moorpark), Valencia Country Club (Valencia), Sonoma Golf Club (Sonoma)

Colorado

The Broadlands Golf Course (Broomfield), Greeley Country Club (Greeley), Kings Deer Golf Club (Monument), Arrowhead Golf Club (Littleton), The Club at Pradera (Parker), The Pinery Country Club (Parker), The Raven Golf Club at Three Peaks (Silverthorne), Pine Creek Golf Club (Colorado Springs)

Connecticut

TPC River Highlands (Cromwell)

Florida

TPC Sawgrass (Ponte Vedra Beach), Vanderbilt Country Club (Naples), Azario Lakewood Ranch (Lakewood Ranch), Golf Club of the Everglades (Naples), The Palencia Club (St. Augustine), Baypoint Golf Club (Panama City), The Club at Weston Hills (Weston), Eastpointe Country Club (Palm Beach Gardens), Black Diamond Ranch (Lecanto), Grand Haven Golf Club (Palm Coast), Tarpon Cove Yacht & Racquet Club (Naples)

Georgia

Cuscowilla on Lake Oconee (Eatonton), TPC Sugarloaf (Duluth), Reynolds Lake Oconee (Greensboro), Bobby Jones Golf Course (Atlanta), Cobblestone Golf Course (Acworth), Legacy/Fox Creek (Smyrna), Osprey Cove Golf Club (St. Mary’s), The Club at Lake Sinclair (Milledgeville), The Georgia Club (Statham), Big Canoe (Jasper). St. Ives Country Club (Johns Creek), The River Club (Suwanee)

Illinois

TPC Deere Run (Silvis), Pinecrest Golf Club (Huntley), Eagle Brook Country Club (Geneva), Fresh Meadow Golf Club (Hillside), Ruffled Feathers Golf Club (Lemont), Tamarack Golf Club (Naperville), Bull Valley Golf Club (Woodstock), Crystal Woods Golf Club (Woodstock)

Iowa

Dodge Riverside (Council Bluffs), Shoreline Golf Course (Carter Lake)

Indiana

Kokomo Country Club (Kokomo), Chariot Run Golf Club (Laconia)

Kansas

Manhattan Country Club (Manhattan)

Louisiana

Metairie Country Club (Metairie), TPC Louisiana (Avondale)

Massachusetts

TPC Boston (Norton), The International (Bolton)

Maryland

TPC Potomac (Potomac) , Glen Riddle – Man O’ War (Berlin), Glen Riddle – War Admiral (Berlin), The Links at Lighthouse Sound (Bishopville), Rum Pointe Seaside Golf Links (Berlin), Renditions Golf Course (Davidson), Hunt Valley Country Club (Phoenix), Montgomery Country Club (Laytonsville)

Michigan

The Old Club ( Harsens Island), Treetops Resort (Gaylord)

Minnesota

TPC Twin Cities (Blaine), Majestic Oaks Golf Club (Ham Lake)

Mississippi

Grand Bear Golf Club (Saucier)

Missouri

The Courses at Forest Park (St. Louis), The Highlands Golf & Tennis Center (St. Louis)

Nebraska

Ashland Golf Club (Ashland), Jackrabbit Run Golf Course (Grand Island), Pacific Spring (Omaha), Oak Hills Country Club (Omaha)

Nevada

TPC Las Vegas (Las Vegas), TPC Summerlin (Las Vegas), Cascata Golf Club (Boulder City), Rio Secco Golf Club (Henderson), Desert Pines Golf Club (Las Vegas), Las Vegas Golf Club (Las Vegas), Painted Desert Golf Club (Las Vegas)

New Jersey

TPC Jasna Polana (Princeton)

New York

Fenway Golf Club (Scarsdale), Country Club of Rochester (Rochester)

North Carolina

Cross Creek Country Club (Mount Airy), Pine Island CC (Charlotte), Hope Valley Country Club (Durham), Cleveland Country Club (Shelby), Colonial Country Club (Thomasville), The Cliffs at Walnut Cove (Arden), Carolina Trace Country Club (Sanford), River Run Country Club (Davidson)

Ohio

TPC River’s Bend (Maineville), Oak Shadows Golf Course (New Philadelphia), Union Country Club (Dover), Signature of Solon Country Club (Solon), Fox Meadow Country Club (Medina), The Club at Tartan Fields (Dublin), Weymouth Country Club (Medina), Country Club of the North (Beavercreek)

Oregon

Pumpkin Ridge Golf Club (North Plains)

Pennsylvania

Butlers Golf Course, (Elizabeth)

South Carolina

Palmetto Bluff (Bluffton), Haig Point (Hilton Head), Palmetto Hall (Hilton Head), I’On Club (Mount Pleasant), Mixson Club (N. Charleston), Patriots Point Links (Mount Pleasant), Cobblestone Park Golf Club (Blythewood), The Cliffs at Glassy (Travelers Rest), The Cliffs at Mountain Park (Travelers Rest), The Cliffs Valley (Travelers Rest), The Cliffs at Keowee Falls (Six Mile), The Cliffs at Keowee Springs (Six Mile), The Cliffs at Keowee Vineyards (Six Mile)

South Dakota

Elmwood Golf Course (Sioux Falls), Prairie Green Golf Course (Sioux Falls)

Tennessee

TPC Southwind (Memphis), The Ooltewah Club (Ooltewah), The Grove (College Grove)

Texas

TPC San Antonio (San Antonio), Boot Ranch (Fredericksburg), Harlingen Country Club (Harlingen), The Hideout Golf Club & Resort (Brownwood), Max Mandel Golf Course (Laredo),Bear Creek Golf Club (Dallas), Clear Creek Golf Club (Houston), Cowboys Golf Club (Grapevine), Iron Horse Golf Club (N. Richland Hills), Lake Park Golf Club (Lewisville), Lake Ridge Country Club (Lubbock), Lantana Golf Club (Lantana), Mansfield National Golf Club (Mansfield), Meadowbrook Canyon Creek GC (Lubbock), Plantation Golf Club (Frisco), The Golf Club at Cinco Ranch (Katy), The Golf Club at Twin Creeks (Allen), The Golf Club Fossil Creek (Ft. Worth), White Bluff Resort (Whitney), Canyon Springs Golf Club (San Antonio), Onion Creek Country Club (Austin), River Place Country Club (Austin), The Dominion Country Club (San Antonio), Twin Creeks Country Club (Cedar Park), Broad Bay Country Club (Virginia Beach), Gentle Creek Country Club (Prosper), Shadow Hawk Golf Club (Richmond), Black Hawk Country Club (Richmond), Golf Club of Houston (Humble), Blackhorse Golf Club (Cypress)

Utah

Talisker Club (Hideout), The Country Club (Salt Lake City), Jeremy Ranch (Park City)

Virginia

Winchester Country Club (Winchester), Hidden Valley CC (Salem), Kingsmill Resort (Williamsburg)

Washington

The Club at Snoqualmie Ridge (Snoqualmie)

Wyoming

The Golf Club at Devils Tower (Hulett), Three Crowns Golf Club (Casper)