Author: Patsy Forester

59club is delighted to announce the appointment of Joe Gates as General Manager of 59club’s Middle East & Africa (MEA) division, reinforcing the company’s commitment to elevating service, sales, and compliance standards across golf, leisure, hospitality, and education sectors throughout the Middle East and Africa.

Joe joins 59club MEA with over 20 years of international leadership experience spanning golf, leisure, and luxury hospitality, having held senior roles with some of the industry’s most respected brands including Jumeirah Group, David Lloyd, and The Mere Golf Resort & Spa. His extensive career has been defined by operational excellence, team development, and a proven ability to enhance guest engagement and commercial performance.

Following a comprehensive international search supported by Global Talent Solutions, 59club was presented with a selection of outstanding candidates. Joe emerged as the ideal fit for the role, bringing together deep sector expertise, regional understanding, and a values-led approach to leadership that aligns seamlessly with 59club’s vision.

During his tenure as Director of Golf at The Mere, Joe played a pivotal role in establishing one of the North of England’s most successful independent resorts. Under his leadership, teams were consistently benchmarked, trained, and developed using 59club’s mystery shopper program, giving Joe firsthand insight into the transformative impact of performance measurement on service delivery and business growth. This early partnership with 59club shaped his long-standing appreciation for data-driven improvement and the power of consistent service standards.

Now based in Dubai, Joe leads 59club’s expanding operations across the Middle East and Africa, supporting clubs, resorts, hospitality groups, educational institutions, and leisure venues in achieving world-class service and operational excellence. His strategic background, deep regional understanding, and passion for empowering teams will play a central role in strengthening 59club’s presence and partnerships across diverse markets.

“Joining 59club MEA is a full-circle moment for me,” said Joe Gates, General Manager.
“Having been a 59club client earlier in my career, I experienced how powerful their tools and insights are in shaping service culture, guest satisfaction, and commercial performance. I’m excited to now be on the other side – supporting venues across this dynamic region to achieve meaningful, measurable, and long-term improvements.”

Joe is committed to positioning 59club as the benchmark for service excellence across the MEA region, helping partners elevate guest experience, strengthen employee engagement, and drive sustainable commercial results through structured benchmarking, tailored training, and continuous support.

Simon Wordsworth, 59club Founder & CEO, welcomed the appointment:
“Joe’s international experience, operational expertise, and genuine passion for service excellence make him an outstanding leader for the region as we continue expanding our reach across the Middle East and Africa, supporting our clients in delivering exceptional and consistent experiences that define industry best practice.”

Premium golf apparel brand Galvin Green and global customer service and performance specialist 59club have expanded their successful collaboration to the United States. The partnership will make its first major appearance at the 3^rd annual 59club USA Service Excellence Awards, taking place January 22 at The Hampton Social in Orlando, alongside the PGA Show.

Following a highly successful relationship in the UK & Ireland, the partnership now sees 59club’s U.S. team exclusively outfitted in Galvin Green’s DRYVR™ waterproofs and INTERFACE-1™ windproof garments as they travel the length and breadth of the US visiting clients, attending meetings, various education days and trade events.

“After such a positive start with 59club in the UK, we’re thrilled to extend this partnership across the U.S.,” said Lou Delfino, General Manager of Galvin Green North America. “Both organizations share a deep commitment to excellence and sustainability, and we’re proud that 59club’s team will represent our market-leading outerwear at such prestigious events throughout the year.”

Mark Reed, Co-Founder and Managing Director of 59club, added: “Our partnership with Galvin Green is built on shared values of performance, quality, and service. It’s exciting to see this collaboration take shape in the U.S., starting with the Service Excellence Awards – an event that truly celebrates the best in the golf industry.”

The partnership equips 59club USA’s team with Galvin Green’s most advanced outerwear, including the multi-material DRYVR™ rainwear line, featuring the new PFAS-free GORE-TEX ePE membrane for next-generation waterproof protection, and Pertex® Shield fabrics for maximum stretch and comfort. The lineup also includes the ultra-light LARRY jacket (113g) from the INTERFACE-1™ collection – hailed for its versatility, windproof performance, and responsible design.

59club USA currently works with over 150 golf facilities across the country, including TPC Sawgrass, Whistling Straits, Cascata, Myrtle Beach National, OMNI PGA Frisco, Reynolds Lake Oconee, Mid Ocean Club, TPC Scottsdale and We-Ko-Pa to name a few, providing mystery shopping, data analysis, and training services that drive measurable improvements in golf and hospitality operations. Their expertise is well documented around the world, specializing in areas such as golf operations, retail, F&B, golf & leisure membership sales, integration & retention, group golf & event sales inquiries, simulator, custom fitting, lodging, spa & beauty.

The U.S. partnership will mirror the proven success of the UK program – extending Galvin Green’s presence at industry-leading events, reinforcing both brands’ dedication to enhancing the golf experience.

For more information, visit www.galvingreen.com and www.59club.com.

~ Winners from 22 countries named at hospitality’s global benchmark awards ~

For over a decade 59club has set the standard for measuring and rewarding customer service excellence across the golf, leisure, and hospitality industries. In 2025, the journey reached a historic milestone with the launch of the first-ever Global Service Excellence Awards – a landmark celebration that brought together the world’s finest-performing properties and industry leaders under one roof.

Hosted at the iconic Belfry Hotel & Resort from August 25–27, the event welcomed 300 distinguished guests representing 120 venues across 22 countries, creating a truly global gathering of excellence. Proudly supported by global partners in Turtleson, Pacesetter Technology, Global Talent Solutions, Power Tee, Zen Golf, Banbury Litho, Caddy Clubhouse andStudio Graphene along with Global Awards Event Partners, the three-day experience combined competitive golf, world-class education, invaluable networking, and the much-anticipated awards ceremony.

All accolades were determined solely through 59club’s independent mystery shopper program – the most trusted and objective global measure of sales, service etiquette, and customer experience. Every honor bestowed was a true reflection of operational brilliance and an unwavering commitment to customer satisfaction.

The celebrations opened with the presentation of the Global Manager of the Year Awards, spotlighting the industry’s most visionary leaders. These individuals exemplify the highest standards of professionalism, passion, and innovation, inspiring their teams and setting a global benchmark for service excellence.

• Global Golf Manager of the Year: Steven Young, Fairmont Banff Springs Golf Club (Canada)
• Global Golf Operations Manager of the Year: Franco Botha, Jumeirah Golf Estates (UAE)
• Global Retail Manager of the Year: Dyootiman Pal,eGolf Megastore – Al Hamra Golf Club (UAE)
• Global Superintendent of the Year: Mike Bush, St Mellion Estate (England)
• Global Food & Beverage Manager of the Year: Jade Henderson, The Lakes Golf Club (Australia)

The launch of the Signature Collection marked a milestone for the world’s top 25 properties. Each venue stands as a symbol of world-class excellence, showcasing the highest standards of service across every customer touchpoint. Organized by market, the Collection reflects the diversity of the global industry, and highlights Private Clubs in The Dutch (Netherlands)​, JCB Golf & Country Club (England)​, Cataraqui Golf & Country Club (Canada), Shaughnessy Golf & Country Club (Canada)​ The Royal Automobile Club (England)​, Commercial and Semi-Private Clubs (single-course) ​in The Els Club, Dubai, (UAE) Saadiyat Beach Golf Club (UAE​), Abu Dhabi City Golf Club (UAE)​ Dubai Hills Golf Club (UAE​) and Yas Links Abu Dhabi (UAE).​ Commercial and Semi-Private sector (multi-course) in Jumeirah Golf Estates (UAE)​, Emirates Golf Club (UAE), Ballybunion Golf Club (Ireland)​, Gullane Golf Club (Scotland) and ​Golf At Goodwood (England). Destination Clubs (single-course) in The Grove (England), Mount Juliet Estate (Ireland), ​Dubai Creek Golf & Yacht Club (UAE)​, Finca Cortesin (Spain) ​and Rockliffe Hall (England​). Destination Clubs (multi-course) in Costa Navarino (Greece​), Gleneagles (Scotland)​, The Belfry Hotel and Resort (England)​, Fairmont St Andrews (Scotland) and​ Foxhills Club & Resort (England)​ all welcomed into the Signature Collection.

The Eminent Collection stands as one of 59club’s most prestigious accolades, awarded only to properties and leaders who have demonstrated sustained excellence for at least five consecutive years. This rare honor is reserved for those who have not only reached the pinnacle of customer service but have maintained it with consistency and distinction – a remarkable achievement in the global hospitality arena.

Seven new Leaders were inducted into the collection, namely; Carmen Laguna Aguilar (Son Muntaner – Spain​), Eddie Devane​ (Mount Juliet Estate – Ireland​​), Gary Johnson (The Mere Golf Resort & Spa – England), Gordon Simpson (Gullane Golf Club – Scotland), Joel Westwell​ (​The Grove – England), Mark Addison (JCB Golf & Country Club​ – England) and Matthew Perry (Emirates Golf Club – UAE​).

The roll call for 2025 Eminent Collection of Properties welcomed two newcomers in Gullane​ Golf Club (Scotland) and Hanbury Manor​, Marriott Hotel & Country Club (England) who joined the existing properties retaining their status; Club de Golf Alcanada (Spain), Dubai Creek Golf & Yacht Club (UAE), Emirates Golf Club (UAE), Foxhills Club & Resort (England), Frilford Heath (England), Gleneagles (Scotland), Son Muntaner (Spain), Jumeirah Golf Estates (UAE), Mount Juliet Estate (Ireland), Rockliffe Hall (England), Saadiyat Beach Golf Club (UAE), The Belfry Hotel & Resort (England), The Celtic Manor Resort (Wales), The Els Club, Dubai (UAE), The Grove (England), The Mere Golf Resort & Spa (England) and Yas Links, Abu Dhabi (UAE).

Simon Wordsworth, 59club Founder & CEO, said:
“This landmark gathering not only celebrated the finest achievements in hospitality and club management, but also set a new global benchmark for excellence in customer service – celebrating the world’s best, today, tomorrow, and for years to come.”

About 59club
59club is the leading customer service and sales performance management specialist for the golf, leisure, and hospitality industries, operating in 22 countries worldwide.

59club USA is proud to announce the appointment of Spencer Brookman as Regional Manager, further enhancing the company’s reach and impact across the United States.

Originally from Virginia, Spencer brings a wealth of operational expertise and leadership experience to the 59club team. His distinguished career includes tenures at two of Georgia’s premier golf destinations: Jekyll Island Golf Club and King and Prince Beach and Golf Resort. From his beginnings as Assistant Golf Professional at Fredericksburg Country Club in Virginia to holding senior roles such as Head Golf Professional and General Manager, Spencer has demonstrated a consistent ability to elevate both member and guest experiences.

Spencer’s exceptional service standards have not gone unnoticed. He is a two-time Georgia PGA Merchandiser of the Year (Resort), earning accolades in 2019 at Jekyll Island Golf Club and again in 2024 at King and Prince Beach and Golf Resort. His 2017 election to the PGA of America is a testament to his unwavering commitment to the advancement of the golf profession.

As he joins Bret Garrison & Mark Reed in 59club USA, Spencer is eager to complement the team, sharing his insights with clubs and resorts seeking performance excellence.

“I am eager to assist Clubs and Resorts reach their full potential by elevating the member and guest experience through 59club’s cutting-edge performance management tools, training, and insights. 59club’s unique product set provides Clubs and Resorts clear support to enhance service quality, drive operational excellence, and boost member satisfaction.”
— Spencer Brookman, Regional Manager, 59club USA

59club Co-Founder & 59club USA General Manager, Mark Reed, expressed his excitement at the appointment:

“Spencer brings a tremendous track record in club operations and guest service to the 59club team. His experience in both public and resort environments, along with his leadership credentials, align perfectly with our mission to help clubs and resorts exceed their service goals. We’re thrilled to welcome him aboard.”

With Spencer’s appointment, 59club USA continues to strengthen its team of industry experts, empowering clients with measurable insights, expert training, and the tools necessary to achieve service excellence.

59club USA is proud to announce a dynamic new strategic alliance with the Montgomery County Revenue Authority (MCRA), bringing its world-class customer experience benchmarking and sales performance tools to nine Maryland golf venues: Falls Road, Golf at The Crossvines, Hampshire Greens, Laytonsville, Little Bennett, Needwood, Northwest, Rattlewood, and Sligo Creek.

Under this collaboration, MCRA venues will gain access to 59club’s proprietary business intelligence and mystery shopping data – enabling real-time measurement, targeted training, and ongoing support. In the project’s kickoff, 59club USA’s Director of Operations, Bret Garrison, met with the club general managers to present the first wave of Golf Visitor Experience Mystery Shopper insights at MCRA’s headquarters at Rattlewood Golf Club in Maryland. The session sparked spirited internal competition and set the stage for what will become a comprehensive training & support program designed to bolster team consistency and performance in line with 59club’s “measure, train, support” mantra.

Keith Miller, CEO of MCRA, added:

“Our mission is to deliver outstanding golf experiences. Partnering with 59club gives us access to impartial data and performance benchmarks that will help our teams continuously enhance service quality. We’re excited about the value this will bring to our guests and staff alike.”

Wayne Rohauer, MCRA Director of Operations, said:

“The initial insight session was both engaging and inspiring. It created healthy competition and excitement amongst the management team. We look forward to working closely with 59club to translate these insights into actionable improvements that will elevate team performance at every touchpoint.”

Mark Reed, 59club Co‑Founder & USA General Manager, commented:

“We are thrilled to welcome MCRA into the 59club network. Their commitment to community golf is exceptional, and with our data-driven approach, they are poised to set new benchmarks in customer service excellence. We’ve seen the same transformative impact within major US Management Companies such as TPC Network, Kemper Sports, Troon, Landscapes Golf Management, Kohler, Cabot Managed Properties, Robert Trent Jones Golf Trail, and Founders Group International – each leveraging our tools to elevate sales principles, upselling skills, and overall service culture. MCRA now has the intel and resources to join this elite group.”

59club USA’s second annual Service Excellence Awards Ceremony took place in Orlando, Florida, on January 23^rd, 2025, as the global leader in Customer Service Excellence, supported by Turtleson brought the golf industry together to recognize the Country’s finest service providers.  

These prestigious accolades are determined by scores collected from 59club’s impartial mystery shopping program, which evaluates the entire experience afforded to visiting golfers, and the sales journey that unfolds as prospective clients inquire for club membership, group golf days and special events.  

Celebrations unfolded for Reynolds Lake Oconee after they retained the most prestigious accolade of all, the enviable title, ​that is the Gold Flag of Excellence. 59club’s Flag Designations are presented to properties that not only achieved the required standard of customer service during their audits across 2024 but also provided excellent facilities for customers to enjoy.  

To this day, Reynolds remains the only club in America to have achieved Gold status. Reynolds also saw Caroline Basarab and her team honored for delivering the Leading Individual Retail Experience, and the club went on to claim the my59 Service Excellence Award for their dedication when engaging with members and guests across 2024, having launched a multitude of diverse surveys, serving various revenue streams, utilizing 59club’s survey tools. The feedback they receive, has empowered the team to translate ​consumer insights into positive actions, to perfect their​ member & guest experience. 

“We are truly honored to receive Gold Flag recognition for the second year in a row. We are committed to the highest standards of service and quality at Reynolds, and we depend on 59club’s non-biased feedback to evaluate ourselves and ensure that all customers are receiving a wonderful experience. This award recognizes our team’s continued commitment to excellence.”  -Wesley J. Forester, PGA Director of Golf, Reynolds Lake Oconee

Lingering with America’s leading independent clubs, a double dose of silverware was presented to Westhaven Golf Club, who saw Karol Gajda receive the Food & Beverage Manager of The Year award, and Chris Cauthen crowned Retail Manager of the Year. With We-Ko-Pa Golf Club retaining their Silver Flag Designation. 

Casting the spotlight on the industry’s finest Management Companies, Robert Trent Jones Golf Trail emerged as the big winner on the day, claiming 4 individual awards – Chloe Borders, Jack Simms and their team claimed Golf Operations Team of the Year and Leading Individual Golf Visit Experience for Silver Lakes, with Josh Cook from Ross Bridge claiming the Golf Superintendent of the Year, along with the Leading Individual Golf Course Presentation award. The group also amassed 8 Flag Designations, with Grand National, Ross Bridge, & Silver Lakes awarded Silver Status and Capitol Hill, Highland Oaks, Magnolia Grove, Oxmoor Valley & The Shoals claiming Bronze.  

The TPC Network saw their sales teams receive the triple crown for managing the best ‘one off’ inquiry process, with Don Baldassare from TPC Boston awarded Leading Individual Group Golf Day Sales Performance, Kayleigh Murphy from TPC River Highlands claiming Leading Individual Golf Membership Sales Performance, and Lisa Krueger awarded Leading Individual Event Sales Performance for TPC Twin Cities.  

Kemper Sports enjoyed back-to-back celebrations with Natasha Yarchevskaya and her team from Waverly Woods Golf Club claiming the best one-off Food & Beverage Experience award, and Scott Bailey led the golf operations team from The Governors Club to receive the Most Improved Golf Visit Experience accolade. Kemper rounded off the day with Desert Willow Golf Resort retaining their Silver Flag Designation.  

 Andy Elliot of Cascata Golf Club secured the envious Golf/Club Manager of the Year title for CDN Golf Management, who also enjoyed an additional 2 Silver Flags that were presented to Cascata Golf Club and Rio Secco Golf Club.  

“We are very honored to be recipients of the 2025 Silver Flag awards at both Cascata and Rio Secco.  The teams at both facilities take great pride in giving amazing service experiences to our guests.  We are very proud of our teams for what they do each and every day.  My congratulations go out also to our General Manager at Cascata, Andy Elliott who received the Golf/Club Manager of the Year award.  We are grateful to be associated with the 59club team as we strive to be best in class in providing guest service.” -Jeff Krohn, PGA, Executive Vice President, CDN

Troon’s retail team at Indian Wells Golf Resort, managed by Pam Vincent, claimed the best one-off retail experience, after demonstrating impeccable product knowledge, stock management, ​customer interaction, and sales influence. ​Troon also celebrated 2 Silver Flags for Monarch Beach Golf Links and Eagle Mountain Golf Club. 

 Cody Piper of Manhattan Country Club was reveling after securing a win for Landscapes Golf Management, for achieving the Most Improved Sales Performance of 2024.  

Of the event, Mark Reed, 59club Director said, “What an incredible celebration of excellence. We are 2 years into our awards journey with 59club USA, and it’s a privilege to witness such passion and commitment to excel the customer experience across our affiliate properties. Congratulations to all of our winners and contenders, you are a credit to the industry. I can’t wait to welcome the best performers to our Global stage in 2025, as all ten 59club divisions from around the world come together for the first time, as we crown our Ultimate Service Champions”.   

59club USA Service Excellence Award Winners 2024 

Gold Flag Designation 

Reynolds Lake Oconee (Independent) 

Silver Flag Designations 

Cascata Golf Club (CDN Golf Management) 

Rio Secco Golf Club (CDN Golf Management) 

Eagle Mountain Golf Club (Troon) 

Monarch Beach Golf Links (Troon) 

Desert Willow Golf Resort (Kemper Sports) 

We-Ko-Pa Golf Club (Independent) 

Grand National (Robert Trent Jones Golf Trail) 

Ross Bridge (Robert Trent Jones Golf Trail) 

Silver Lakes (Robert Trent Jones Golf Trail) 

Bronze Flag Designations 

Capitol Hill (Robert Trent Jones Golf Trail) 

Highland Oaks (Robert Trent Jones Golf Trail) 

Magnolia Grove (Robert Trent Jones Golf Trail) 

Oxmoor Valley (Robert Trent Jones Golf Trail) 

The Shoals (Robert Trent Jones Golf Trail) 

Golf/Club Manager of the Year 

Andy Elliot – Cascata Golf Club (CDN Golf Management) 

Golf Superintendent of the Year 

Josh Cook – Ross Bridge (Robert Trent Jones Golf Trail) 

Retail Manager of the Year 

Chris Cauthen – Westhaven Golf Club (Independent) 

Food & Beverage Manager of the Year 

Karol Gajda – Westhaven Golf Club (Independent) 

Golf Operations Team of the Year 

Chloe Borders & Jack Simms – Silver Lakes (Robert Trent Jones Golf Trail) 

Leading Individual Golf Visit Experience 

Chloe Borders – Silver Lakes (Robert Trent Jones Golf Trail) 

Leading Individual Golf Course Presentation 

Josh Cook – Ross Bridge (Robert Trent Jones Golf Trail) 

Leading Individual Retail Experience 

Pam Vincent – Indian Wells Golf Resort (Troon) 

Caroline Basarab – Reynolds Lake Oconee (Independent) 

Leading Individual Event Sales Performance 

Lisa Krueger – TPC Twin Cities (TPC Network) 

Leading Individual Group Golf Day Sales Performance 

Don Baldassare – TPC Boston (TPC Network) 

Leading Individual Food & Beverage Experience 

Natasha Yarchevskaya – Waverly Woods Golf Club (Kemper Sports) 

Leading Individual Golf Membership Sales Performance 

Kayleigh Murphy – TPC River Highlands (TPC Network) 

Most Improved Golf Visit Experience 

Scott Bailey – The Governors Club (Kemper Sports) 

Most Improved Sales Performance 

Cody Piper – Manhattan Country Club (Landscapes Golf Management) 

My59 Service Excellence Award 

Reynolds Lake Oconee (Independent) 

We are delighted to announce the nominations for our upcoming Service Excellence Awards Ceremony, taking place at The Hampton Social, Orlando on January 23, 2025. Congratulations to everyone shortlisted! 

Several of the US’s finest Management Companies will see their affiliate clubs nominated for a 59club Service Excellence Award, each having displayed some of the finest customer experiences during our mystery shopper audits over the past 12 months, with CDN Golf, Founders Group International, JDM Golf, Kemper Sports, Kohler, Landscapes Golf Management, Robert Trent Jones Golf Trail, TPC and Troon all vying for accolades. 

Independent Clubs that include Mid Ocean Club, Reynolds Lake Oconee, St. Ives Country Club, Sugar Creek Country Club, Vanderbilt Country Club, We-Ko-Pa Golf Club, and Westhaven Golf Club are all also featured in the nominations list, each having delivered the highest standard of customer service throughout 2024. 

During the awards ceremony, our renowned industry benchmark – the 59club Bronze, Silver, and Gold Flag Designations – will also be presented to the USA Properties that not only achieved the required standard of service as part of 59club’s mystery shopping program, but also provide excellent facilities for customers to enjoy. 

Of the announcement, Mark Reed, 59club Founder & Director said, “Congratulations to the incredible Club Managers, Teams and Properties nominated for a 59club Award. Your commitment and dedication to ensuring the finest customer service standards within our extensive mystery shopper program is highly commendable and ultimately what sets you apart from other clubs in the industry.

“And while this may only be the second year that 59club has hosted our Service Excellence Awards in the USA, we are delighted to observe our Partner Properties in the region having adopted our sales and service principals, and as a result of that hard work and dedication, we are witnessing a significant uplift in standards here in the USA.

“We can’t wait to come together in January as we crown the winners.” 

(Properties listed in alphabetical order)

Food & Beverage Manager of the Year

Desert Willow Golf Resort, Eagle Mountain Golf Club, Grande Dunes Golf Club, Mid Ocean Club, Mill Creek Country Club, Reynolds Lake Oconee, Westhaven Golf Club

Retail Manager of the Year

Cambrian Ridge, Chariot Run, Grand Bear Golf Club, Highland Oaks, Reynolds Lake Oconee, Tustin Ranch Golf Club, Westhaven Golf Club, Wild Wing Plantation

Golf Superintendent of the Year

Kaanapali Golf Course, Mill Creek Country Club, Reynolds Lake Oconee, Ross Bridge, TPC Myrtle Beach, We-Ko-Pa Golf Club, Westhaven Golf Club

Golf Operations Team of the Year

Cascata Golf Club, Reynolds Lake Oconee, Silver Lakes, The Shoals, TPC Scottsdale, Westhaven Golf Club

Golf/Club Manager of the Year

Cascata Golf Club, Desert Willow Golf Resort, Eagle Mountain Golf Club, Reynolds Lake Oconee, Rio Secco Golf Club, Silver Lakes, TPC Myrtle Beach, TPC Scottsdale

Leading Individual Retail Experience

Antelope Hills, Arizona Biltmore Resort, Champion’s Pointe Golf Club, Indian Wells Golf Resort, Reynolds Lake Oconee, Silver Lakes, Tidewater Golf Club, TPC Sawgrass, Tustin Ranch Golf Club, Westhaven Golf Club

Leading Individual Golf Course Presentation

Mid Ocean Club, Reynolds Lake Oconee – Great Waters, Ross Bridge, The Governors Club, We-Ko-Pa Golf Club, Westhaven Golf Club, Whistling Straits

Leading Individual Food & Beverage Experience

Blackwolf Run, Corte Bella Golf Club, Lake of Isles, Mill Creek Country Club, Waverly Woods Golf Club, Whistling Straits

Leading Individual Golf Visit Experience

Reynolds Lake Oconee, Silver Lakes, The Shoals, TPC Las Vegas, Westhaven Golf Club, Whistling Straits

Leading Individual Golf Membership Sales Performance

Royal Melbourne Country Club, The Wigwam Resort, TPC Boston, TPC Potomac, TPC River Highlands, TPC Sugarloaf

Leading Individual Group Golf Day Sales Performance

The Wigwam Resort, TPC Boston, TPC Sawgrass, TPC Summerlin

Leading Individual Event Sales Performance

Bull Valley Golf Club, TPC River Highlands, TPC Twin Cities

Most Improved Golf Visit Experience

Jackrabbit Run Golf Course, Long Bay Golf Club, Prairie Green Golf Course, The Governors Club, Westhaven Golf Club, Whiskey Creek Golf Course

Most Improved Sales Performance

Arizona Biltmore Resort, Manhattan Country Club, Prairie Green Golf Course, Royal Melbourne Country Club, TPC Summerlin, TPC Twin Cities

My59 Service Excellence Award

Reynolds Lake Oconee, St. Ives Country Club, Sugar Creek Country Club, Vanderbilt Country Club

In addition to 59club’s USA Awards Event, the global Customer Service Management Specialists will host six additional ceremonies during 2025 – starting in the UK, before heading off to Europe, the MEA, Asia, Canada, and finally finishing in Australia – as 59club continues uniting the world of golf & hospitality around their commitment to deliver customer service excellence.

We look forward to celebrating with you soon!

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About the Awards

• 59club’s Annual Awards Ceremony recognizes the outstanding Venues and Teams within the global golf & hospitality industry for having achieved the highest standards of customer service excellence & sales performance.

• Qualification for these prestigious accolades is unbiased; and determined by scores achieved through a detailed and objective mystery shopping program, which measures the experience afforded to members, guests, prospective members, and prospective event clients across the Golf and Club industry.

• With an ever-expanding and diverse range of venues, 59club USA continues to reflect the absolute best performances regardless of a venue’s size, scale, or profile.

• 59club’s Industry Benchmark of excellence, it’s Gold, Silver and Bronze Flag Designations are also awarded annually, these highly prized accolades recognize member clubs and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.

View 2023 Award Winners Here

59club, the global customer service management specialists, has announced today their partnership with leading sportswear brand Turtleson as they head into 2025.

The partnership has been forged with a shared passion for advancing and modernizing the golf industry, with Turtleson famed for reimagining classic sportswear for modern lifestyles, and 59club synonymous with elevating customer experiences and driving sales performance across the global golf & hospitality industry.

With regional divisions spanning the USA, Canada, UK & Ireland, Europe, the Middle East & Africa, Asia, Australia & New Zealand and Korea, 59club’s global uniform needed to reflect the modern brand while affording regional teams the flexibility to accommodate cultural nuances. 

Of the partnership Simon Wordworth, CEO of 59club, said, “When our teams take to the road, we want them to stand out in the crowd and be noticed. That’s what attracted us to Turtleson. Their sophisticated color palettes and modern tailoring set the bar for quality, style, and versatility. Our uniform is a reflection of our brand, of our values, and our commitment to excelling standards in the industry. For us, Turtleson is the perfect fit to accompany us around the world as we continue to make positive impactful strides as we enter new markets.”

Since 2011, Turtleson has crafted premium golf lifestyle apparel for private clubs, resorts, and men’s specialty stores around the world. Known for their captivating collections and exceptional service, Turtleson has earned its place as a leading apparel partner in North America, Europe, South Africa, Australia, and New Zealand.

Greg Oakley, CEO of Turtleson added, “When exploring potential partnerships, we look for companies and brands that share a similar vision.  After meeting Simon and the 59club, we realized right away this was a company we wanted to be associated with.   59club is known throughout the world as the standard measure of quality service, and at Turtleson we work hard every day to set the benchmark for quality and service in our markets. It just seems like a natural fit.”

• For stockists & more information, visit turtleson.com or call Anneke Self on (423) 217-4950 or email her: anneke@turtleson.com 
• For advice regarding 59club’s Customer Service Management solutions please visit 59club.com or reach out to your local 59club Manager