59club’s Sales & Service Excellence Awards​

Wednesday June 14, 2023

59club’s Annual Awards Ceremony recognises the outstanding individuals, teams, venues, and groups within the global golf & hospitality industry for having achieved the highest standards of customer service excellence & sales performance.

Qualification for these prestigious accolades is unbiased; and determined by scores achieved through a detailed and objective mystery shopping program, which measures the experience afforded to members, visitors and prospective members spanning the entire Golf, Leisure, Spa, F&B & Hotel operation.

59club’s Industry Benchmark of excellence, it’s Gold, Silver and Bronze Flag Designations are also awarded annually, these highly prized accolades recognise member clubs’ and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.

View the USA’s 2024 Award Winners here


Thursday September 10, 2020

59club USA to Provide Mystery Shopping, Member Survey Tools and Virtual Training Services

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they added Ruark Golf Properties to their client roster. Ruark Golf owns and operates four of the premier golf clubs in Ocean City, Maryland including the 36-hole GlenRiddle Golf Club (Man O’ War and War Admiral), The Links at Lighthouse Sound, Rum Pointe, and Nutters Crossing. 59club USA will use their industry-leading proprietary software and objective data analysis tools to provide mystery shopping services, member, guest and employee survey tools and their exclusive my59 Mentor on-line training platform for Ruark Golf Properties.

“Ruark Golf prides itself on providing the highest level of customer service possible and that doesn’t exist in a vacuum,” said Chris Harrison, director of business development, Ruark Golf. “Our team is constantly looking for ways to improve. With 59club’s services, we hope to more easily identify areas in which to enhance our guest experience and quickly and efficiently implement real solutions. We’re excited to get started.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

“We’re thrilled to showcase our suite of services and bring Ruark Golf into the 59club family,” said Mike Kelly, managing partner, 59club USA. “Ocean City is a bright, vibrant and established golf destination, and these properties are some of the best around. We look forward to working with Ruark Golf and helping their team take additional steps in elevating their customer service techniques.”

Already, 59club USA has established and developed relationships with more than 30 well-known golf clubs and resorts in North America including 14 TPC properties, Reynolds Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina and Bobby Jones Links – one of the world’s largest golf management companies.


Tuesday September 1, 2020

STATHAM, Ga. – North American customer service satisfaction and benchmarking firm 59club USA announced today they have renewed their professional relationship with Bobby Jones Links. Bobby Jones Links manages a diverse portfolio of golf and social clubs on behalf of developers, private investors, municipal and government entities, associations, club boards, and lenders. 59club USA will continue to provide survey tools, mystery shopping services, and virtual training services for Bobby Jones Links to measure and improve performance throughout their club portfolio.

“Our partnership with 59club USA has been instrumental in evaluating and enhancing our performance across the board,” said Amy Buchanan, VP of Sales and Marketing, Bobby Jones Links. “Using a third party to ensure we’re constantly getting better is a real differentiator compared to other management companies who rely on biased data from their own channels. With 59club USA, we can ensure we’re getting real, actionable, unbiased data which will allow us to improve quickly and efficiently. We’re thrilled with the results.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training.

“Our partners’ continued success is our success,” said Mike Kelly, managing partner, 59club USA. “We look forward to our continued work with the Bobby Jones Links team and helping them continue their pursuit of customer service excellence.”

Already, 59club USA has established and developed relationships with more than 40 well-known golf clubs and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club in Scottsdale, The Mid Ocean Club in Bermuda, Haig Point in South Carolina and Bobby Jones Links – one of the country’s largest golf management companies.


Monday August 17, 2020

Golf course communities, which had been losing popularity for a few years, have seen a resurgence in interest since this spring.

Kathy and Rodger Cole searched sporadically for a second home for the past several years with their sights set on Lake Tahoe. The couple, who live in the San Francisco Bay area, accelerated their plans when the pandemic hit, and switched gears to look at Santa Lucia Preserve in Carmel, California.

“We knew it was time to get serious about a vacation home that we could easily drive to once Covid-19 hit,” said Rodger Cole, a 51-year-old lawyer. “We went to The Preserve in Carmel, which is 65 miles from our house, four weekends in a row to play golf and to look at houses.”

The Coles purchased their home, which features 4,000 square feet, three bedrooms, 3.5 bathrooms and a patio with a fire pit and a meadow view, for $3.45 million.

“We’ll likely spend as much as three-fourths of our time at The Preserve because our kids, who are in middle school and high school, are doing virtual learning this semester,” said Mrs. Cole, who is 48. “The whole family plays golf, and the kids can ride horses at the equestrian center. And even though this place is so secluded and serene, the internet service is better than at our home in Silicon Valley.”

Golf course communities, which had been losing popularity for a few years, have seen a resurgence in interest since this spring. The states with the most golf courses include Arizona, California, Florida, Georgia, Hawaii, North and South Carolina and Texas, according to the Bureau of Labor Statistics. .

“Most of our clients are having record years in rounds of golf played and golf club memberships sold,” said Mike Kelly, managing partner of the 59 Club USA, a consulting company based in Statham, Georgia, that analyzes customer service and makes recommendations in the hospitality industry, including golf for courses. “Those that are selling real estate into these environments, especially those in more vacation-like settings away from bigger cities, are also seeing great results this year.”

Golf is one of the few activities that people could continue to participate in during the pandemic because it is played outdoors and was allowed in most states, Mr. Kelly said.

“The membership and real estate side of the business is growing due to the trust the market has put into the care given by a private club or community,” Mr. Kelly said. “People simply feel it is a more secure environment than going to a facility that is open to the general public, including the restaurants, pools and kids programming.”

At Santa Lucia Preserve, for example, the community anticipated selling 30 new club memberships this spring and summer but sold 70 new full golf memberships and another 43 social memberships, said Jen Anello, director of sales for The Preserve. Initiation fees, which are required to join the private golf club, range from $60,000 to $160,000. Annual dues, minimum spending requirements and maintenance fees are also charged to golf club members and vary widely.

“We’ve seen interest in The Preserve change exponentially since the pandemic started,” Ms. Anello said. “Usually it takes people at least two years between their first visit and their decision to buy, but now people are making the decision within weeks or months.”

Living room view from a home in Santa Lucia Preserve, a luxury golf community in California.
Joe Fletcher

Seclusion and Golf Entice New Residents to Island Life

At Haig Point, a golf course community on Daufuskie Island, South Carolina, far more potential buyers inquired about property between March 1 and May 15 this year (795 inquiries) compared to the same period last year (472), according to Adam Martin, vice president of sales and marketing there.

“We have the lowest number of homes on the market than ever, which is partly a reflection of the fact that a unique form of security and safety is baked into the community because it can only be reached by boat,” Mr. Martin said. “The number of rounds of golf played in June and July was up 150% compared to last year because golf is a naturally socially distant sport that’s played outside.”

The initiation fee for golf membership at Haig Point is $20,000.

At Haig Point, about 50% of residents stay year-round, but this year, that has shifted to about 70%, said Doug Egly, the CEO there. Haig Point’s buyers come from nearby Southern states, the Midwest, the Mid-Atlantic and New England, especially cities that have a direct flight to Savannah or Hilton Head.

View across Haig Point of the Calibogue Sound and Hilton Head Island.
Courtesy of Haig Point

“We’ve definitely seen a resurgence of interest in golf and a change in who plays, too,” said Mr. Egly. “It used to be just the husbands, but now the whole family plays. The number of golf clinics for kids and ladies has gone way up. Instead of people playing once a week, our residents are playing three or four times a week, especially parents playing with their kids.”

Ted Lape, a 55-year-old business owner from Columbus, Ohio, and his wife Kelly, a 50-year-old former lawyer, visited Haig Point for decades before the Covid-19 pandemic nudged them to buy there. They closed on a $904,000 property in June.

Mr. Lape and family
Courtesy of Ted Lape

“We have a sophomore in college, a freshman in college and a ninth-grader who were all doing virtual learning from a rented house in Haig Point in April,” Mr. Lape said. “We were playing golf every day in between virtual school and remote work, and we decided it was time to buy here.”

The golf course at Haig Point is playable for all skill levels, which makes it easier for the whole family to enjoy it together, Mr. Lape said.

“What makes Haig Point unique is that it’s a great golf community combined with privacy and the beach,” Mr. Lape said. “It’s always possible to get a tee time and you don’t even see other people or the other holes while you’re playing.”

Golf course view from a residence in Haig Point, a golf course community on Daufuskie Island, South Carolina.
Courtesy of Haig Point

Arizona Acreage with Seven Golf Courses

In Scottsdale, Arizona, the Desert Mountain golf course community saw golf rounds increase from 27,438 played in May through July last year to 39,579 played in those same months in 2020, according to Nicole Forbes, the community’s director of membership sales. In addition, 50 new golf memberships were sold in June, July and August this year, compared to 31 during that same period in 2019. The initiation fee for golf membership is $30,000 at Desert Mountain.

“We’ve seen a change this year in our homebuyers, too,” Ms. Forbes said. “It used to take people two to five years to visit and buy a home, but this spring and summer, people are buying in a 30- to- 60-day timeframe. Most people used to buy second homes here and then eventually move here full time, but now the majority of buyers plan to make this their primary residence.”

The increase in golfers includes more women and children than in the past at Desert Mountain’s seven golf courses, said Kim Atkinson, director of marketing and communications for the community.

“Over the past several years, we’ve seen a shift to more families with younger children moving here, so during the pandemic, we converted our youth activities center to a socially distanced virtual classroom, offered tutoring and more kids activities,” Ms. Forbes said. “The golf courses are a big driver for home purchases, not only for players but also because people like the canvas of all the year-round green grass outside their windows.”

This five-bedroom, 5,541-square-foot home in Desert Mountain, Scottsdale, Arizona, is currently on the market for $2.675 million.
Phil Johnson

Texas Hill Country Enhanced with Golf

At Cordillera Ranch in Boerne, Texas, about 20 minutes north of San Antonio, the number of inquiries into buying homes started to climb beginning in mid-April and continued on an upward trajectory in May, June and July, according to Charlie Hill, president and chief operating officer of DH Investments, developers of Cordillera Ranch.

“About 90% of our buyers live here full-time, with a lot of young families, especially, moving here in the past few years,” Mr. Hill said. “Golf is the cornerstone of the community, especially this year. Normally, we see the number of rounds played go up 2% to 3% per year, but this year, the number of rounds played so far is up 50% over 2019.”

Most buyers at Cordillera Ranch purchase golf memberships, Mr. Hill said. The initiation fee for membership is $70,000.

“Golf is the major draw, but this year, especially, people also like the access to parks, trails, the equestrian center and the river,” Mr. Hill said. “Most of our properties are on one to three acres and we have lots of outdoor activities. Our buyers are happy to get away from the confines and chaos of cities.”


Monday June 8, 2020

59club USA to Provide Full Suite of Services to Big Canoe, Hope Valley Country Club and The Champions Club.

59club USA announced today they added three more Bobby Jones Links managed clubs (Big Canoe, Hope Valley Country Club and The Champions Club) to their client roster. Just one hour north of Atlanta, GA, Big Canoe is a private, gated, masterplanned community. Hope Valley Country Club is a member-owned private club located in Durham, NC and The Champions Club is a private club nestled at the foot of the White Oak Mountain in Ooltewah, TN. “We’re excited to continue our relationship with the Bobby Jones Links team and are looking forward to developing a relationship with each of the managers at these three new clubs” stated Mike Kelly, Managing Partner of 59club USA.

“Bobby Jones Links has secret shopped our properties and surveyed our customers and members for years. When the time came to elevate our practices allowing for better analysis of our data against industry standards and our competitors, 59club USA was the ideal partner to engage. We believe what gets measured gets done, and 59club USA’s tools provide our properties feedback for effective improvement” stated Amy Buchanan – VP Marketing and Sales for Bobby Jones Links 59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training. Click here to view a complete list of 59club USA’s suite of services.

Already, 59club USA has established and developed relationships with nearly 40 wellknown golf clubs and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club in Scottsdale, The Mid Ocean Club in Bermuda, Haig Point and Sea Pines Country Club in South Carolina and The Hideout Golf Club & Resort in Texas. See a full list of their clubs at https://www.59clubusa.com/venues-tested/.


Thursday May 7, 2020


STATHAM, Ga. – The North American arm of customer service satisfaction and benchmarking firm 59club announced today they have gathered data from over 100 clubs within the states of Georgia, Texas, Colorado and Wyoming. All of the data relates directly to the operational decisions that club managers are facing right now as they begin to prepare for the reopening.  

“Since none of us has dealt with an issue like this before, club managers are curious about what their peers are doing to prepare for reopening. Having data they can share with their Boards, and their teams, is critical right now,” said Mike Kelly, managing partner 59club USA. “Club managers are a very creative group. We want to assist in the collection and sharing of the best ideas and also share the data that we’ve created. We’re in this together. We want to do our part and help as much as we can.”

59club’s proprietary survey tools enable club managers to identify member and employee needs, strengthen customer retention and recognize a clear direction on ways to improve the overall experience at their respective clubs. Managers and decision makers can use this service to pick and choose from a wide variety of questions already available within the platform, and/or choose to add custom questions of their own. 59club is providing specific COVID-19 survey questions as part of their complimentary offering of the survey tool.

Click here to sign up for complimentary my59 survey tools.

Click here to get a copy of the data collected.

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.

MEA venues

Tuesday April 7, 2020

Middle East

United Arab Emirates

Abu Dhabi City Golf Club, Al Zorah Golf Club, Arabian Ranches Golf Club, Dubai Creek Golf and Yacht Club, Dubai Hills Golf Club, Els Club, Emirates Golf Club, Jumeirah Golf Estates, Saadiyat Beach Golf Club, Montgomerie Golf Club; Dubai, The Track; Meydan, Trump International; Dubai, Yas Acres Golf & Country Club, Yas Links Abu Dhabi, Jumeirah Zabeel Saray, Jumeirah Beach Hotel, Burj Al Arab, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Saadiyat Island (Abu Dhabi), Jumeirah – Mina Al Salam, Jumeirah – Al Naseem, Jumeirah – Al Qasr Talise Spa, Jumeirah Restaurant Group, Meraas, Jumeirah Living Marina Gate, Zabeel House by Jumeirah, Zero Gravity Restaurant, Wild Wadi (Water Park), BLISS Flower Boutique, Snackat Café


Royal Golf Club



Constance Belle Mare Plage, Mont Choisy Le Golf


Constance Lemuria

South Africa

Bryanston Golf & Country Club

UK venues

Tuesday April 7, 2020



Brora GC (Sutherland), Cameron House (Loch Lomond), Cardrona (Edinburgh), Crail Golfing Society (Fife), Dunbar GC (East Lothian), Fairmont (St Andrews), Gleneagles (PGA Centenary, Kings & Queens courses), Gullane (Courses #1, #2, #3) (East Lothian), Ladybank GC (Fife, nr St Andrews), Montrose Golf Links (Angus), Panmure GC (Carnoustie), Pollok GC (Glasgow), Royal Dornoch (Sutherland), Turnhouse GC (Edinburgh), Westerwood (Glasgow)

Wales / South Wales

Ashburnham (Swansea), Bowood (Bristol), Celtic Manor (Newport), Conwy GC (N. Wales), Long Ashton GC (Bristol), Pennard (Swansea), Radyr GC (Cardiff), St Mellion (St Austell), St Pierre (Chepstow), Teignmouth GC (Devon), The Bristol GC (Bristol), The Kendleshire GC (Bristol), The Vale (Glamorgan), Wenvoe Castle GC (Cardiff)

North England

Belton Woods (Lincs), Davyhulme GC (Manchster), Forest Pines (Lincs), Formby Hall Resort (Cheshire), Goswick GC (Northumberland), Haydock Park GC (Haydock), Hickleton GC (Doncaster), Hurlston Hall (Lancashire), Linden Hall (Newcastle), Northumberland GC (Newcastle), Portal (Chester), Rockliffe Hall (Darlington), Slaley Hall (Northumberland), The Mere Resort (Cheshire), The Warrington GC (Merseyside), Towneley GC (Burnley), Vale Royal Abbey GC (Cheshire), Woodsome Hall (Huddersfield), Worsley Park (Manchester), Woodsome Hall GC (Huddersfield), Wychwood Park (Cheshire)


Astbury GC (Shropshire), Branston Golf & Country Club (Burton), Breadsall Priory (Derby), Bromsgrove Golf Centre (Bromsgrove), Coventry GC (Coventry), Edgbaston Golf Club (Birmingham), Forest of Arden (Birmingham), Frilford Heath (Oxford), Gaudet Luce Golf Club (Worcestershire), Hill Valley (Whitchurch), Telford (Telford), The Belfry (Birmingham), The Leicestershire GC (Leicester), Ullesthorpe Court (Lutterworth)

East England

Barnham Broom (Norwich), Dunston Hall (Norwich)

South England

Aldenham Golf Club (Herts), Ashford Manor GC (Middlesex), Bulberry Woods Golf Club (Poole), Crane Valley Golf Club (Verwood), East Herts GC (Herts), Farleigh (Surrey), Foxhills (Surrey), Goring & Streatley (Berkshire), Golf at Goodwood (W.Sussex), Harpenden GC (Herts), Hindhead GC (Surrey), Hurtmore Golf Club (Godalming), Knebworth Golf Club (Herts), La Moye Golf Club (Jersey), Langdon Hills (Essex), Muswell Hill GC (London), North Foreland GC (Kent), Old Thorns Hotel & Resort (Hampshire), Royal Ascot GC (Berks), Royal Wincester GC (Hamp), Royal Wimbledon GC (London), Stoke by Nayland (Essex), Sudbry GC (Middlesex), The Grove (Herts), The Shire (Herts), Tudor Park (Maidstone), West Herts Golf Club (Herts), West London Golf Centre (Greater London), Wexham Park (Bucks), Wyke Green GC (London)

Europe venues

Tuesday April 7, 2020



Le Golf National (Paris), Terre Blanche (Provence), Golf de Bresson, Golf de Chassieu, Golf de St Etienne, Golf de Grenoble Seyssins, Golf de Quétigny, Golf de Dinard, Golf de Pléneuf-Val André, Golf de Saint-Laurent, Golf de l’Odet, Golf de Baden, Golf de Rennes St-Jacques, Golf de Val Queven, Golf de Ploemeur Océan, Golf Lac au Duc Ploermel 9T, Golf de Rhuys-Kerver, Golf de Saint Cast, Golf de Tours Ardrée, Golf de la Grange aux Ormes, Golf du Touquet, Golf d’Hardelot, Golf de Dunkerque, Golf de L’Ailette, RCF la Boulie, Golf des Yvelines, Golf d’Ormesson, Golf de Bellefontaine, Golf de Guerville, Golf de Marolles en Brie, Golf de Villennes, Golf de Saint Aubin, Golf de Rueil Malmaison, Golf de Saint Quentin, Golf de Chantilly, Golf de Lésigny, Golf de Meaux Boutigny, Golf de Crecy La Chapelle, Golf de Bussy Guermantes, Golf de Vaudreuil, Golf de Houlgate, Golf de Seignosse, Golf de Gujan-Mestras, Golf de Pessac, Golf de Bordeaux Lac, Golf de Niort-Romagné, Golf du Domaine des Forges, Golf de Mazières en Gâtine, Golf de Rochefort Océan, Golf de Pau-Artiguelouve, Golf Lacanau-la-Méjanne, Golf d’Arcangues, Golf de la Grange aux Ormes, Golf de Moliets, Golf du Chateau de Vigiers, Golf Biarritz Le Phare, Golf d’Arcachon, Golf Nimes Vacquerolles, Golf de Grand Rodez, Golf de Saint Jean de Monts, Golf de Savenay, Golf de La Domangère, Golf d’Avrillé, Golf de Pornic, Golf des Fontenelles, Golf Le Croisic, Golf de Nantes Erdre, Golf de Sainte-Maxime, Golf de l’Estérel, Golf de La Grande Bastide, Golf d’Opio valbonne, Golf de Marseille la Salette, Golf de Servanes, Golf de Sainte Baume, Golf de Pont Royal, Golf Grand Avignon


Alcanada (Mallorca), Finca Cortesin (Marbella), Infinitum Golf (Barcelona), PGA Cataluyna (Barcelona), Son Muntaner (Mallorca), Son Quinta (Mallorca), Son Vida (Mallorca), La Hacienda Alcaidesa Links (Sotograndre), Reial Pula Golf (Mallorca)


Bom Successo Resort (Lisbon), Quinta do Lago (Algrave)


Marco Simone (Rome), Royal Park I Roveri (Milan), Verdura Resort (Sicily) 


Carton House (Co. Kildare), Mount Juliet (Dublin), Portmarnock GC (Portmarnock), Royal Dublin GC (Dublin), Slieve Russell (Co. Cavan), The K Club (County Kildare)


Diamond Country Club (Vienna)


Lighthouse G&CC (Cape Kaliakra), Pirin Golf, Hotel & Spa (Bansko)


Linna GC (Hameenlinna)


Estonian G&CC (Tallinn)


Golf Club St Leon-Rot (Heidelberg)


Tbilisi Hills GC (Tbilisi)

Asia venues

Tuesday April 7, 2020



Black Mountain GC & Resort (Hua Hin), Thai Country Club (Bangkok), Thana City Country Club (Bangkok), Riverdale GC (Bangkok), Laguna Golf (Phuket)


Saujana G&CC (Kuala Lumper)


Angkor Golf Resort (Siem Reap Province), Vattanac Golf Resort


Genzon GC (nr Hong Kong)


Sentosa GC

venues tested

Monday August 12, 2019
In the USA

Alabama – Stillwater Golf Course (Dadeville)

Arizona – TPC Scottsdale (Scottsdale), We-Ko-Pa  (Fort McDowell)

Bermuda – The Mid Ocean Club

Connecticut – TPC River Highlands (Cromwell)

Florida – PGA National (West Palm Beach), TPC Sawgrass (Ponte Vedra Beach)

Georgia – Bobby Jones Golf Course (Atlanta), Cobblestone Golf Course (Acworth), Cuscowilla (Eatonton), Legacy/Fox Creek (Smyrna), Osprey Cove Golf Club (St. Mary’s), Reynolds Lake Oconee (Greensboro), The Club at Lake Sinclair (Milledgeville), The Georgia Club (Statham), TPC Sugarloaf (Duluth)

Illinois -TPC Deere Run (Silvis)

Indiana – CC of Indianapolis (Indianapolis)

Louisiana – TPC Louisiana (Avondale)

Massachusetts – TPC Boston (Norton)

Maryland – TPC Potomac (Potomac)

Minnesota – TPC Twin Cities (Blaine) 

North Carolina – Cleveland Country Club (Shelby), Cobblestone Park Golf Club (Blythewood), Colonial Country Club (Thomasville), Cross Creek Country Club (Mount Airy), Pine Island CC (Charlotte)

New Jersey – TPC Jasna Polana (Princeton)

Nevada – TPC Las Vegas (Las Vegas), TPC Summerlin (Las Vegas)

Ohio – TPC River’s Bend (Maineville)

South Carolina – Haig Point (Hilton Head), I’On Club (Mount Pleasant), Mixson Club (N. Charleston), Patriots Point Links (Mount Pleasant), Sea Pines Country Club (Hilton Head)

Tennessee – TPC Southwind (Memphis)

Texas – Harlingen Country Club (Harlingen), TPC San Antonio (San Antonio)

Virginia – Hidden Valley CC (Salem)

In Scotland

Spey Valley (Aviemore), Ladybank GC (Fife, nr St Andrews), Cardrona (Edinburgh), The Dukes – St Andrews (St Andrews), Gleneagles (PGA Centenary, Kings & Queens courses), Dalmahoy (Edinburgh), Gullane (Courses #1, #2, #3) (East Lothian), Westerwood (Glasgow)


Mount Juliet

In Wales / South West

St Pierre (Chepstow), Celtic Manor (Newport), Langland Bay (Swansea), Ashburnham (Swansea)

In the North

Rockliffe Hall (Co Durham), Linden Hall (Newcastle), Hollins Hall (Huddersfield), Herons Reach (Blackpool), Slaley Hall (Northumberland), Worsley Park (Manchester), Portal (Chester), Hunley Hotel (N. Yorkshire), Aldwark Manor (York), Mottram Hall (Cheshire), Forest Pines (Lincs), Belton Woods (Lincs), Mere Resort (Cheshire), Aintree Golf Centre (Merseyside)

In the Midlands

The Belfry (Sutton Coldfield), Breadsall Priory (Derby), Forest of Arden (Birmingham, Collingtree Park (Northants), Hill Valley (Telford), Abbey Hotel (Redditch), The Welcombe (Stratford), Cambridge Hotel & GC (Cambridge), Telford (Telford), Gog Magog GC (Cambridge), Frilford Heath GC (Oxford), Whittlebury Park (Northants)

In the East

Sprowston Manor (Norwich), Dunston Hall (Norwich), Thorpeness GC & Hotel (Suffolk)

In the South

The Grove (Herts), The London Club (Kent), Stoke Park (Bucks), Goodwood (Chichester), Roehampton (London), Foxhills (Surrey), Farleigh (Surrey), Old Thorns (Hampshire), The Buckinghamshire (Bucks), Kingswood (Surrey), Chelsfield Lakes (Kent), Cranleigh (Surrey), Tudor Park (Maidstone), Meon Valley (Southampton), Exeter G&CC (Devon), Sandy Lodge GC (Herts), Goring & Streatley (Berks), Aldenham GC (Herts)

Dubai / Abu Dhabi

Jumeirah Estates, The Emirates, Dubai Creek, Yas Links, Trump International – Dubai, Al Zorah – Ajman


Royal Golf Club – Riffa


Le Golf National, Terre Blanche


Monte Rei, Quinta de Lago, Trioa Resort, Bom Sucesso Resort


Son Muntaner, Son Vida, Son Quinta, Alcanada, PGA Cataluyna, Finca Cortesin


Castelconturbia, Acqua Santa, Marco Simone, Verdura, Villa Verde


Diamond Country Club


The Dutch


Maxx Royal – Montgomerie course

Czech Republic

Albatross Resort


Lighthouse G&CC


Kungsangen GC


Linna GC


Estonian G&CC


Golf Club St Leon-Rot


Black Mountain GC & Resort


Saujana G&CC


Constance Belle Mare Plage

59club business interface now available for Concept Customers

Monday August 12, 2019

Concept has partnered with 59club to provide its golf, leisure & spa clients with new service analysis intelligence to measure customer satisfaction levels within their businesses via its high-end operations software suites

Concept users can now benefit from 59club’s expertise, mechanism and freedom to independently deliver customer satisfaction surveys using their industry specific benchmarking assessment criteria, flexible survey templates and automated software.

The new partnership enables the auto-generating functions to remain switched on for mutual affiliated clients – meaning that each time member and guest data is entered into their operations software, 59club will auto-invite the customer to complete the venues bespoke satisfaction survey based on their recent encounter – for example after having joined the club, paid to play, visited the spa or F&B outlet or having relinquished their club membership. The functionality can even track a customer’s experience at significant landmarks during their journey, auto-generating a series of questionnaires, in sequence at set intervals as programmed by the venue, measuring a new member’s experience over a set timeframe as a guide.

With a wealth of survey templates that cover all areas of the hospitality industry and as a result of the two software giant’s new pairing, club staff can now save valuable time delivering surveys, avoiding additional data entry, and elements of human error or resistance are eradicated.

The new interface will go live at one of the most prestigious properties in The UK; The Belfry – with other leading Golf Groups such as Dubai Golf and premier clubs and resorts that includes the likes of Old Thorns, Celtic Manor, Stoke Park, Ramside Hall and Dalmahoy also set to win as a result of the new pairing, with concept looking to roll-out the update to all of its clients very soon.

Chris Reeve, Director of Golf at the Belfry Hotel & Resort, said: “The 59club surveys have been a huge success for us and we are just about to introduce a link between our EPOS [Concept] system which will talk directly to 59club’s software [my59] and provide a survey to anyone that plays a round of golf at The Belfry with a few key questions. This is going to open new doors for us and gives us even more insight into what our customers are looking for and allows us to retain our number one position as the best golf resort in the UK”

The new partnership has been forged to assist venues to improve and maintain sales and service quality, in addition to comparing their internal customer satisfaction levels against 59club’s benchmark; the industry average and the best performing venues globally. Ultimately venues stand to capture more consumer insights than ever before.

Simon Wordsworth, 59club CEO, said: “Our recent partnership with Concept is hugely exciting for 59club. Linking our customer satisfaction survey software with the complete enterprise solution for the world’s leading resorts couldn’t be a better match. Both companies have a focus on being in control; whether that’s assisting clients managing memberships, reservations, POS or business intelligence.

“The addition of ‘real-time’ customer service analysis sees the essential day to day operation of golf, leisure & Spa venues worldwide get a whole lot smarter. As 59club continues to grow with new operations in America, Asia and Europe, I’m looking forward to seeing our collaboration with Concept continue to advance service excellence standards across the industry globally”.

Concept, a Shiji Group Brand, offers its users with leisure software for spas, clubs, resorts, and golf courses. The Concept Golf product is a complete enterprise solution for the world’s leading golf resorts and venues and caters for all software needs for golf operations.

Malcolm Rennie, Commercial Manager of Concept, said: “This new relationship and integration with 59club is so exciting for us. The cross-over between our mutual clients is staggering and we were delighted to see so many of Concept’s customers being recognised at 59club’s annual awards ceremony. We can’t wait to rollout this integration to new and existing clients and see the positive results.” 
For more information on 59club, visit: www.59club.com
For more information on Concept, visit www.concept.shijigroup.com

Notes to Editors:

About 59club

59club was established in 2007 and is now the market leader in providing bespoke mystery shopper performance measurement programs for the Golf, Leisure, Spa, Events, F&B and Hotel Industries.

Specifically designed to elevate sales and service standards, 59club provides ‘Mystery Shopper Audits’, ‘Customer Satisfaction Surveys’, and ‘Training Services’, empowering venue managers to analyse their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to advance.

The founder of the company, Simon Wordsworth, has a wealth of experience having worked in the sector for many years at one of the worlds’ most renowned Golf and Leisure resorts. At the heart of our operations is an established and dedicated team of professionals who all bring a vast amount of experience from the Golf, Leisure & Events industry, most of which who worked at Senior Management or Directorship level. This knowledge allows for a true understanding of your business needs and the difference customer service excellence can make to your reputation.

About Concept, a Shiji Group Brand

With high-profile clients in nearly 70 countries worldwide and software available in 15 different languages and a global support network to match, Concept, A Shiji Brand, is a global leisure software, development and consultancy company specialising in supplying spas, clubs, resorts, hotels and golf courses with high-end software suites to manage operations.

In 2018, Concept joined the Shiji Group who provide software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions to food and beverage and retail systems, payment gateways, data management, online distribution and more. Shiji Group today comprises 3,000 employees in 70+ subsidiaries and brands, serving over 60,000 hotels, 200,000 restaurants and 400,000 retail outlets.

For media queries please contact:

Scott Peddie
Director of PR & Communications – Performance54
E: scott.peddie@performance54.com

For further information on Concept please contact:

Teresa Correia
Sales & Marketing Manager – Concept
E: teresa.correia@shijigroup.com

Golf industry leaders to be recognized at the Home of Golf in 59Club’s Service Excellence Awards

Friday March 1, 2019

The very best individuals, teams and venues in golf unveiled for 9th annual awards celebrating excellence in sales, service, operations, retail and management

The nominations for the 59club Service Excellence Awards have today been revealed, with some of highest-profile and best-loved venues across the globe in the running for a golf industry sales and service excellence ‘Oscar’.

The glittering affair, to be staged this year at The Old Course Hotel, St Andrews, will see the good and the great of the golf industry come together to honor individuals, teams and venues for their industry-leading performance in sales, service, operations, retail and management. The evening will be hosted by Alan Tait, on course commentator for BBC Radio Scotland and 59club’s very own Area Manager for the North of England and Scotland.

In a shake up to the historic awards format, and to reflect their international appeal as 59club continues to extend its footprint overseas, seven new categories have been introduced, ensuring the ceremony continues to reflect the very best performances, regardless of size, scale or location at home and abroad.

For 2019, an ‘overseas’ category has been introduced to no fewer than seven awards: Golf Membership Sales Team of the Year, Leading Individual Golf Membership Performance, Golf Operation Team of the Year, Golf Retail Manager of the Year, Food and Beverage Manager of the Year, Greenkeeper of the Year and Golf Manager of the Year. As has been the case in recent years, five of these seven will be further segmented, creating two categories for UK nominees in each, based upon average green fees; above or below £75 per person.

The awards are determined by scores collected from an independent visitor panel who evaluate the experience afforded to visiting golfers and prospective members in accordance with 59club’s non-subjective benchmarking criteria. Each venue is judged on performance in the following areas: sales, service, operations, retail, golf course, food & beverage and management.

The Belfry and Dubai Creek are the frontrunners among this year’s nominees, each of which is up for 11 nominations. The four-time Ryder Cup venue can boast a return to the reckoning for The Ultimate Golf Resort – a title it last picked up back in 2014 – Golf Operation Team of the Year and Greenkeeper of the Year, the latter courtesy of 2018 title-holder Angus Macleod’s re-nomination.

Dubai Creek, meanwhile, will see three team members go head-to-head for just one prize, as Dougie Gair, Michael Major and George Weardon compete for the Leading Individual Leisure Membership Performance. No surprise, then, that George Weardon is also up for the Leading Individual Golf Membership Performance and Dubai Creek, the Golf Membership Team of the Year (Overseas).

Emirates Golf Club follows closely behind on 10 nominations, including the potential for collective glory in two categories: Golf Membership Sales Team of the Year – Overseas and Leisure Membership Sales Team of the Year. Forest of Arden is a short way further back with the potential for success in eight categories, which include a return to contention for two-time winner and reigning champion, Simon Howells, for the Golf Retail Manager of the year – Over £75 green fee category.

Other globally-recognised venues to receive multiple nominations include: Abu Dhabi Golf Club, Ashburnham Golf Club, Breadsall Priory, Celtic Manor, The Dukes St Andrews, Forest Pines, Foxhills, Gleneagles, last year’s Host; The Grove, Ladybank Golf Club, MacDonald Hotels, Monte Rei, Old Thorns, Royal Automobile Club, Rockliffe Hall, Royal Golf Club Bahrain, Sandy Lodge Golf Club, Saadiyat Beach Golf Club, Stoke Park, Trump International Dubai and Worsley Park.

Another new introduction to the night’s proceedings will see 59club bestow accolades upon venues for their commitment to engage, analyse and enrich their member and guest experience, utilising a collateral of survey tools across the my59 software platform. 19 venues will be recognised within this category, including: Colchester Golf Club, Dunscar Golf Club, Ferndown Golf Club, Gog Magog Golf Club, King’s Lynn Golf Club, Langland Bay Golf Club, Maxstoke Park Golf Club, Orsett Golf Club, Radyr Golf Club, Sherbourne Golf Club, St Ives (Hunts) Golf Club, The Scandinavian and The Vale Resort. The 19 venues will all compete to win an Ultimate Service Excellence accolade.

Always a highlight of proceedings among attending guests, the evening will also see the 59club Industry Benchmark, its Gold, Silver and Bronze Flag Awards, presented to golf resorts and private members clubs which have demonstrated distinction against broad criteria for both service and the quality of their facilities.

Looking ahead to a glittering evening in St Andrews, Simon Wordsworth, chief executive of 59club and a Fellow of the PGA, said: “Over the past 12 months, 59club members have again shown an incredible commitment to providing their members and guest with the golf industry’s highest service standards, and what better way to reward them than with what promises to be an evening to remember in St Andrews.

“There is no doubt 2019 has been the most impressive year on record, with many of the categories far too close to call. More than this, however, the evening will stand as recognition of those individuals and teams who go above and beyond to ensure the experiences they provide are nothing short of exceptional. Our awards are a tribute to their tireless work, and we can’t wait to join our guests in their celebrations.”

The 59club Awards are supported by: 3d-ifs, CGI Insurance, Golf Genius, Golfbreaks.com, Tacit, Toro, Club Car, Kennet, The PGA, England Golf, GCMA, Performance54, Albatross Digital Golf, BIGGA,Swatkins, Colt Mackenzie McNair, Foresight Sports, Crossover, Foremost, Golf Retailing, Golftell Member App, Design Elegance, Fluid Productions, PlayMoreGolf and Course Mate.

To book a place at the awards evening taking place at The Old Course Hotel, St Andrews, on March 13, please contact: naime@theaspirationgroup.com

For more information about 59club, visit www.59club.com.

2018/19 59CLUB ‘SERVICE EXCELLENCE’ AWARD NOMINATIONS (in alphabetical order by venue):

Leading Individual Golf Sales Performance:

Damion Gee (Ashburnham GC), Jack Bowen (The Belfry Hotel & Resort), Rachel Alford (Breadsall Priory), Joel Westwell (The Grove), Ben Stokes (MacDonald Hotels), Jennifer Jefferies (Stoke Park)

Golf Sales Team of the Year:

Ashburnham GC, Breadsall Priory, Forest of Arden, MacDonald Hotels, Stoke Park, Woodhall Spa

Golf Membership Sales Team of the Year – Overseas:

Dubai Creek, Emirates GC, Trump International Dubai, Yas Links

Golf Membership Sales Team of the Year – UK:

Breadsall Priory, Forest of Arden, Foxhills, Herons Reach, The Mere, Ramside Hall,

Leading Individual Golf Membership Performance – Overseas:

George Weardon (Dubai Creek), Rhys James (Emirates GC), Beatrice Wambua (Trump International, Dubai), Khay-Gie Aniciete (Yas Links)

Leading Individual Golf Membership Performance – UK:

Luke Speed (Breadsall Priory), Philomena Wilkinson (Forest of Arden), Aditi Auluck (Foxhills), Helen Roseberry (Ramside Hall), Ashley Freeman (Rockliffe Hall), Philip Stickler (St Pierre)

Leisure Membership Sales Team of the Year:

Celtic Manor Resort, Cranleigh G&CC, Dubai Creek, Emirates GC, Old Thorns, The Vale Resort

Leading Individual Leisure Membership Performance:

Dougie Gair (Dubai Creek), Michael Major (Dubai Creek), George Weardon (Dubai Creek), Cian Hurley (Emirates GC),
Andy Meech (Emirates GC), Emma Jenkins (Old Thorns)

Golf Operation Team of the Year – Overseas:

Abu Dhabi GC, Dubai Creek, Emirates GC, Monte Rei, Saadiyat Beach GC, Trump International Dubai

Golf Operation Team of the Year – Under £75 green fee:

The Belfry Hotel & Resort (The PGA National Course), Dalmahoy Resort, Forest Pines, Rockliffe Hall, Sandy Lodge GC, Worsley Park

Golf Operation Team of the Year – Over £75 green fee:

The Belfry Hotel & Resort (The Brabazon Course), Celtic Manor Resort (The 2010 Course), The Dukes St Andrews, Forest of Arden (The Arden Course), Foxhills, The Grove

Golf Retail Manager of the Year – Overseas:

Giovanni Malcotti (Castelconturbia), Gregorio Gonzales (Dubai Creek), Juan Kramer (Emirates GC), James Durkin (Saadiyat Beach GC), Carmen Laguna (Son Muntaner), Sven Nielsen (Trump International, Dubai)

Golf Retail Manager of the Year – Under £75 green fee:

Tom Hughes (The Belfry Hotel & Resort, PGA National Course), Gordon Robinson (Cardrona), Sandy Smith (Ladybank GC), Jonny Dye (Rockliffe Hall), Jeff Pinsent (Sandy Lodge GC), James Lambert (Worsley Park)

Golf Retail Manager of the Year – Over £75 green fee:

Tom Hughes (The Belfry Hotel & Resort, The Brabazon Course), Simon Howells (Forest of Arden, The Arden Course), Sean Graham (Foxhills), Mike Shrieve (The Grove), Alasdair Good (Gullane GC), Tim Harris (Stoke Park)

Food and Beverage Manager of the Year – Overseas:

Sandeep Pandey (Abu Dhabi GC), Francois Roldan (Dubai Creek), Steen Simon (Emirates GC), Gloria Cortés (La Manga), Angélique Monteiro (Monte Rei), Candice Hall & Paul Gindra (Royal GC, Bahrain)

Food and Beverage Manager of the Year – Under £75 green fee:

Jacques Hobson (The Belfry, PGA National Course), Caroline Lees (Ladybank GC), Moses Solomon (Royal Automobile Club), Ben Hunt (Rockliffe Hall), Andrew Williams (The Vale Resort), Chris Dinnage (Worsley Park)

Food and Beverage Manager of the Year – Over £75 green fee:

Jacques Hobson (The Belfry, The Brabazon Course), Martyn Woods (Celtic Manor Resort, The 2010 Course), Matthew Penman (The Dukes, St Andrews), Houssem Belabed (Gleneagles), Christian Schindler (Hanbury Manor), Christian Tarca (Stoke Park)

Greenkeeper of the Year – Overseas:

Matthew Perry (Dubai Creek), Matthew Perry (Emirates GC), Joao Goula (Monte Rei), Jamie Faulkner & William Evans (Royal GC, Bahrain), Clinton Southorn (Saadiyat Beach GC), Ben Griffiths (Trump International, Dubai)

Greenkeeper of the Year – Under £75 green fee:

Paul Hopkins (Ashburnham GC), Jamie Wade (The Belfry, PGA National Course), Matt Aplin (Goring & Streatley GC), Colin Powrie (Ladybank GC), Jon Wyer (Rockliffe Hall), Ian Brawn (Worsley Park)

Greenkeeper of the Year – Over £75 green fee:

Angus Macleod (The Belfry, The Brabazon Course), Jim McKenzie (Celtic Manor, The 2010 Course), Rob Rowson (Forest of Arden, The Arden Course), Scott Fenwick & Craig Haldane (Gleneagles, Kings Course), Phillip Chiverton  (The Grove), Ashley Allpress (Roehampton Club)

Golf Manager of the Year – Overseas:

Francisco de Lancastre David (Abu Dhabi GC), Stephen Hubner (Dubai Creek), Rhys James (Emirates GC), Darren Griffiths (Monte Rei), Phil Waine (formerly Royal GC, Bahrain), Francisco de Lancastre David (Saadiyat Beach GC)

Golf Manager of the Year – Under £75 green fee:

Chris Reeve (The Belfry, PGA National Course), Fraser Liston (Forest of Arden, The Aylesford Course), Matthew Peacock (Forest Pines), Jason Neve (Royal Automobile Club), Ben Stockman (Sandy Lodge GC), Stephen Hindle (Worsley Park)

Golf Manager of the Year – Over £75 green fee:

Chris Reeve (The Belfry, The Brabazon Course), Will Hewitt (formerly Celtic Manor Resort), Ayden Roberts-Jones (The Dukes, St Andrews), Fraser Liston (Forest of Arden, The Arden Course), Gary Silcock (Gleneagles), Brad Gould (The Grove)

Golf Group of the Year:

Almarose Group, Arabella Golf, Dubai Golf, Foxhills Collection, MacDonald Hotels, Marriott Golf.

my59 Service Excellence Award:

Ashburnham GC, Celtic Manor Resort, Colchester GC, Dalmahoy Hotels & CC, Dunscar GC, Ferndown GC, Gog Magog GC, King’s Lynn GC, Langland Bay GC, Macdonald Hotels, Maxstoke Park GC, Old Thorns GC, Orsett GC, Radyr GC, Sherbourne GC, Stoke Park, St Ives (Hunts) GC, The Scandinavian and The Vale Resort.