Month: August 2025

59club USA is proud to announce the appointment of Spencer Brookman as Regional Manager, further enhancing the company’s reach and impact across the United States.

Originally from Virginia, Spencer brings a wealth of operational expertise and leadership experience to the 59club team. His distinguished career includes tenures at two of Georgia’s premier golf destinations: Jekyll Island Golf Club and King and Prince Beach and Golf Resort. From his beginnings as Assistant Golf Professional at Fredericksburg Country Club in Virginia to holding senior roles such as Head Golf Professional and General Manager, Spencer has demonstrated a consistent ability to elevate both member and guest experiences.

Spencer’s exceptional service standards have not gone unnoticed. He is a two-time Georgia PGA Merchandiser of the Year (Resort), earning accolades in 2019 at Jekyll Island Golf Club and again in 2024 at King and Prince Beach and Golf Resort. His 2017 election to the PGA of America is a testament to his unwavering commitment to the advancement of the golf profession.

As he joins Bret Garrison & Mark Reed in 59club USA, Spencer is eager to complement the team, sharing his insights with clubs and resorts seeking performance excellence.

“I am eager to assist Clubs and Resorts reach their full potential by elevating the member and guest experience through 59club’s cutting-edge performance management tools, training, and insights. 59club’s unique product set provides Clubs and Resorts clear support to enhance service quality, drive operational excellence, and boost member satisfaction.”
— Spencer Brookman, Regional Manager, 59club USA

59club Co-Founder & 59club USA General Manager, Mark Reed, expressed his excitement at the appointment:

“Spencer brings a tremendous track record in club operations and guest service to the 59club team. His experience in both public and resort environments, along with his leadership credentials, align perfectly with our mission to help clubs and resorts exceed their service goals. We’re thrilled to welcome him aboard.”

With Spencer’s appointment, 59club USA continues to strengthen its team of industry experts, empowering clients with measurable insights, expert training, and the tools necessary to achieve service excellence.

59club USA is proud to announce a dynamic new strategic alliance with the Montgomery County Revenue Authority (MCRA), bringing its world-class customer experience benchmarking and sales performance tools to nine Maryland golf venues: Falls Road, Golf at The Crossvines, Hampshire Greens, Laytonsville, Little Bennett, Needwood, Northwest, Rattlewood, and Sligo Creek.

Under this collaboration, MCRA venues will gain access to 59club’s proprietary business intelligence and mystery shopping data – enabling real-time measurement, targeted training, and ongoing support. In the project’s kickoff, 59club USA’s Director of Operations, Bret Garrison, met with the club general managers to present the first wave of Golf Visitor Experience Mystery Shopper insights at MCRA’s headquarters at Rattlewood Golf Club in Maryland. The session sparked spirited internal competition and set the stage for what will become a comprehensive training & support program designed to bolster team consistency and performance in line with 59club’s “measure, train, support” mantra.

Keith Miller, CEO of MCRA, added:

“Our mission is to deliver outstanding golf experiences. Partnering with 59club gives us access to impartial data and performance benchmarks that will help our teams continuously enhance service quality. We’re excited about the value this will bring to our guests and staff alike.”

Wayne Rohauer, MCRA Director of Operations, said:

“The initial insight session was both engaging and inspiring. It created healthy competition and excitement amongst the management team. We look forward to working closely with 59club to translate these insights into actionable improvements that will elevate team performance at every touchpoint.”

Mark Reed, 59club Co‑Founder & USA General Manager, commented:

“We are thrilled to welcome MCRA into the 59club network. Their commitment to community golf is exceptional, and with our data-driven approach, they are poised to set new benchmarks in customer service excellence. We’ve seen the same transformative impact within major US Management Companies such as TPC Network, Kemper Sports, Troon, Landscapes Golf Management, Kohler, Cabot Managed Properties, Robert Trent Jones Golf Trail, and Founders Group International – each leveraging our tools to elevate sales principles, upselling skills, and overall service culture. MCRA now has the intel and resources to join this elite group.”