59club USA is proud to announce a dynamic new strategic alliance with the Montgomery County Revenue Authority (MCRA), bringing its world-class customer experience benchmarking and sales performance tools to nine Maryland golf venues: Falls Road, Golf at The Crossvines, Hampshire Greens, Laytonsville, Little Bennett, Needwood, Northwest, Rattlewood, and Sligo Creek.
Under this collaboration, MCRA venues will gain access to 59club’s proprietary business intelligence and mystery shopping data – enabling real-time measurement, targeted training, and ongoing support. In the project’s kickoff, 59club USA’s Director of Operations, Bret Garrison, met with the club general managers to present the first wave of Golf Visitor Experience Mystery Shopper insights at MCRA’s headquarters at Rattlewood Golf Club in Maryland. The session sparked spirited internal competition and set the stage for what will become a comprehensive training & support program designed to bolster team consistency and performance in line with 59club’s “measure, train, support” mantra.
Keith Miller, CEO of MCRA, added:
“Our mission is to deliver outstanding golf experiences. Partnering with 59club gives us access to impartial data and performance benchmarks that will help our teams continuously enhance service quality. We’re excited about the value this will bring to our guests and staff alike.”
Wayne Rohauer, MCRA Director of Operations, said:
“The initial insight session was both engaging and inspiring. It created healthy competition and excitement amongst the management team. We look forward to working closely with 59club to translate these insights into actionable improvements that will elevate team performance at every touchpoint.”
Mark Reed, 59club Co‑Founder & USA General Manager, commented:
“We are thrilled to welcome MCRA into the 59club network. Their commitment to community golf is exceptional, and with our data-driven approach, they are poised to set new benchmarks in customer service excellence. We’ve seen the same transformative impact within major US Management Companies such as TPC Network, Kemper Sports, Troon, Landscapes Golf Management, Kohler, Cabot Managed Properties, Robert Trent Jones Golf Trail, and Founders Group International – each leveraging our tools to elevate sales principles, upselling skills, and overall service culture. MCRA now has the intel and resources to join this elite group.”