For those of you who are new to 59club Study, the platform connects curious Club Managers and industry personnel from around the globe through quick, anonymous surveys. This creates opportunities to explore operational decision making from a wide range of operators in different locales, under different cultural norms and then learn from each other.
59club Study’s goal is to build a professional network, driven by data and club research, with a strict focus on collaboration and tackling tough topics together. As a 59club client, you now have free access to this incredible tool.
Built by hospitality managers for hospitality managers, 59club Study’s purpose is to provide qualitative and personal survey results that complement 59club’s unbiased and quantitative survey results. By utilizing 59Club Study, golf course operators and managers can gain valuable insight into the individual experiences of their customers and receive personalized feedback to improve customer satisfaction.
Having both quantitative and qualitative survey results is important for gaining a comprehensive understanding of customer satisfaction. While quantitative surveys provide important numerical data, such as ratings and rankings, qualitative surveys provide valuable context and specific feedback. By combining both types of surveys, golf course operators and managers can obtain a well-rounded view of their customers’ experiences and make informed decisions to improve their business. Furthermore, the personalized nature of Club Study’s surveys allows operators and managers to receive specific feedback on how to address individual customer needs and concerns, ultimately leading to improved customer satisfaction and loyalty.