Receive Independent
External Mystery
Shopping Audits as
directed by Industry
Leading Experts.



Independent Mystery Shopping Audits

59club will call on their team of Mystery Shoppers to deliver the agreed agenda of mystery tests. 59club monitor proceedings and deliver a comprehensive and completely impartial online report. The report is measured against 59clubs industry leading benchmarking criteria, confirming your sales etiquette & customer service levels against the best performing venues and the industry average. The audit will provide clear action points that assist you to work to advance in line with industry standards.


Service Excellence Awards

Venues who receive the required number of audits per product, qualify for 59club’s acclaimed Service Excellence Awards – famously regarded as the Oscars of the Industry. The Awards are designed to reward individuals, teams, clubs for delivering great service within their respective fields.

Venues who offer the very best service and facilities are honored with 59clubs coveted Gold, Silver or Bronze Designation Flag Award.


My59 Performance Management software

My59 contains all of 59club’s leading Mystery Shopping Audit products alongside their industry leading Customer Satisfaction Survey Templates, all online for managers to utilize independently and as often as they like as they work proactively to advance.

Like all 59club products, venues can measure their own level of sales & service outcomes against the best performing venues and the industry average.


Staff Training

59club Training has assisted hundreds of the industry’s leading venues to advance and perfect their sales & service offering.

Training can be tailored to accommodate individual venue needs as well as hosting 59club Group Roadshows or online learning modules.

59club client venues can benefit further from SWOT analysis training based on feedback received from their audit results or customer satisfaction levels.

Training ensures clear action points are undertaken to assist the individual, team and venue to perfect the 59club process to deliver great service levels and sales outcomes.


Golf Operations

  • Tee time reservations process, Booking confirmation, Arrival & Check-in
  • Starter, Ranger, Marshal & On-course F&B services
  • Golf Shop / Retail Skills
  • Training for the Non-Golfer
  • Custom Fitting Process & Sales Techniques

Membership Sales, Integration & Retention

  • Membership Sales Training – Membership Inquiry Call Handling & Tour Sales Techniques
  • New Member Integration Tactics
  • Member Retention

Other training Modules

  • F&B Operation and upselling Training
  • Spa Day Sales
  • Spa Product Sales
  • Beauty Treatment Sales
  • Treatment Consistency Training